Experience

DeanHouston

• United States
• Marketing Services
• 1 - 100 Employee

• Marketing Automation Specialist

  • Aug 2023 - Present



SunSetter Products

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2021 - Jul 2023

  Processed daily incoming leads via SQL Developed and deployed full 2023 discount code set Analyzed KPIs and reported on all lead nurturing efforts Directed digital asset management Led user acceptance testing for new web platform Collaborated on marketing budget file maintenance Utilized HTML to update web copy, graphics, and images Processed daily incoming leads via SQL Developed and deployed full 2023 discount code set Analyzed KPIs and reported on all lead nurturing efforts Directed digital asset management Led user acceptance testing for new web platform Collaborated on marketing budget file maintenance Utilized HTML to update web copy, graphics, and images



Reno Aces

• United States
• Spectator Sports
• 1 - 100 Employee

• Account Executive - Group Sales

  • Jan 2019 - Nov 2019

  Optimized pipeline tracking sheets for sales team Created promotional materials to increase sales Sold over $100,000 in group tickets Optimized pipeline tracking sheets for sales team Created promotional materials to increase sales Sold over $100,000 in group tickets



UConn Athletics

• Storrs, Connecticut

• Sales Consultant

  • Aug 2017 - Jan 2019

  -Produced daily activity and performance reports -Sold over 5,000 season, group, and flex plan tickets -Produced daily activity and performance reports -Sold over 5,000 season, group, and flex plan tickets



New Britain Bees Summer Collegiate Baseball Club

• United States
• Entertainment Providers
• 1 - 100 Employee

• Corporate Sales & Client Services Assistant, Promotions & Production Assistant

  • May 2017 - Aug 2017

  -Implemented sponsorship elements into game-day production -Coordinated promotions and performed as on-field MC and mascot as needed -Composed and updated daily P.A. scripts -Corresponded with corporate partners to ensure partnership maximization -Provided proof-of-performance reports to corporate partners -Formed and headed a new promotional street team -Assisted in planning of promotional theme nights -Assisted in strategic marketing planning -Implemented sponsorship elements into game-day production -Coordinated promotions and performed as on-field MC and mascot as needed -Composed and updated daily P.A. scripts -Corresponded with corporate partners to ensure partnership maximization -Provided proof-of-performance reports to corporate partners -Formed and headed a new promotional street team -Assisted in planning of promotional theme nights -Assisted in strategic marketing planning



Coulee Region Chill Hockey

• La Crosse, Wisconsin

• Intern

  • Sep 2016 - Apr 2017

  -Composed mass-marketing email campaigns -Designed and implemented on-ice promotions -Tracked and maintained merchandise and concession inventory -Coordinated player community service schedules -Wrote game recaps and website content -Composed mass-marketing email campaigns -Designed and implemented on-ice promotions -Tracked and maintained merchandise and concession inventory -Coordinated player community service schedules -Wrote game recaps and website content



Eau Claire Express Baseball

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing & Promotions Intern

  • May 2015 - Aug 2015

  -Worked with corporate sponsors fulfilling sponsorships and promotions -Executed and performed as on-field MC for in-game promotions -Coordinated catering for special seating options -Coordinated team kids club and game-day giveaways -Coordinated pre-game and post-game entertainment events and performances -Participated in community appearances -Worked with corporate sponsors fulfilling sponsorships and promotions -Executed and performed as on-field MC for in-game promotions -Coordinated catering for special seating options -Coordinated team kids club and game-day giveaways -Coordinated pre-game and post-game entertainment events and performances -Participated in community appearances



Menomonie Thunderhawks

• United States
• Spectator Sports
• 1 - 100 Employee

• Intern

  • May 2014 - Aug 2014

  -Participated in promotional events and community appearances -Assisted with game-day operations for both home and away games -Composed P.A. reads and advertisements -Operated merchandise table and managed inventory -Participated in promotional events and community appearances -Assisted with game-day operations for both home and away games -Composed P.A. reads and advertisements -Operated merchandise table and managed inventory