Reed A.
Marketing Coordinator at SUNY Schenectady County Community College- Claim this Profile
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Bio
Credentials
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HootSuite Certification 2018
HootsuiteApr, 2018- Nov, 2024 -
Stukent Certified
StukentApr, 2018- Nov, 2024
Experience
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SUNY Schenectady County Community College
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United States
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Higher Education
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200 - 300 Employee
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Marketing Coordinator
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Jun 2023 - Present
• Write, proofread, and edit copy for the College website, promotional advertising campaigns, and blogs • Optimize website page titles, meta descriptions, H1s, alt text, anchor text, and content for improved SEO performance • Assist with scheduling paid media and monitoring implementation • Collaborate with marketing staff to implement marketing plans that include print, broadcast, and digital content and provide a consistent brand image/voice across all marketing activities • Apply tracking on digital and email campaigns to collect performance data and monitor results • Help with marketing research, competitive analysis, and preparing reports • Support the design team, including organization of digital assets • Stay up to date with marketing trends and best practices in the industry Show less
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Capital Region BOCES
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United States
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Education Administration Programs
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500 - 600 Employee
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Digital Content Specialist
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Mar 2022 - Mar 2023
•Planed, developed, and produced a wide range of digital content strategies and materials for both internal and external audiences, including but not limited to web content, multimedia graphics, audio and digital media, video design and social media strategy. •Established and maintained social media presence across various channels by creating, publishing, and maintaining video, text, and image content. •Worked with appropriate school district and/or BOCES staff to ensure digital content is consistent with subsequent communications strategies and plans. •Worked closely with school districts and/or BOCES administrators and staff to assess digital content needs, opportunities, and strategies. •Maintained familiarity with school district budgets, student testing and achievement data and/or other complex information related to school programs, policies and operations. •Attended meetings and maintained records of information released. Show less
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Owner
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Mar 2015 - Feb 2023
• Lead a media production firm in content creation and financial management.• Awarded Creator Award for earning over 100,000 YouTube subscribers in 2016.• Conceptualized, created, and delivered 40 unique poster designs and leveraged social media influence across the most popular platforms to drive conversions.• Sold over 35,000 posters, 4,600 orders to clients in 26 different countries.• Managed seasonal contractor hires in content creation production, editing, and product fulfillment. Show less
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Podcast Host and Co-Founder
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May 2015 - Jun 2020
• Produced a weekly community podcast, spanning 200 episodes, becoming the voice of the players.• Oversaw a live show production, featured industry celebrities, iTunes and Spotify audio releases, and Patreon-driven services.
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Content Creator
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Apr 2009 - Feb 2023
“RADAUSTIN27”, now Reed Austin has been the centerpiece of success in my social media career. I started the channel in 2009. Initially covering the compelling and complex Call of Duty Zombies franchise, the channel has moved into discussing narrative related topics in video games and media Some of the notable series on the channel that helped lead to its success are: The Zombroz Podcast Let’s Explore Series Zombie Theories Series Easter Eggs for Charity Fundraiser WW2 Zombies Explained Series Show less
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Co-Owner
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Apr 2020 - Mar 2022
•Partner with another Content Creator to provide software and physical fulfillment services to industry-leader clients. • Signed three clients with audiences with a combined current viewership of over 8,000,000 subscribers and 1,000,000,000 views. • Planned and delivered original poster designs over four quarterly marketing campaigns while managing each client's product site customer service. • Generated $85,000+ in revenue, 2,700 orders, and sent 10,000 posters in the first year of operation. • Solved over 300 customer service requests in the first year of operations. Show less
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Tora-Con
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Rochester, New York Area
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Director of Tora-Con Guest Relations
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Sep 2013 - May 2016
• Conducted contract negotiations to obtain voice actors to perform at the Tora-Con convention. • Led a team of sixteen guest handlers over three years. Organized and planned all guest schedules for a three-day convention with an attendance of 3,000 attendees each year. • Researched upcoming and established voice actors based on attendee demographics to match the best guests with the convention. • Conducted contract negotiations to obtain voice actors to perform at the Tora-Con convention. • Led a team of sixteen guest handlers over three years. Organized and planned all guest schedules for a three-day convention with an attendance of 3,000 attendees each year. • Researched upcoming and established voice actors based on attendee demographics to match the best guests with the convention.
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Education
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2013 - 2018
Rochester Institute of Technology
Bachelor of Science (B.S.), New Media Marketing
Community
