Experience

CRATER

• United Arab Emirates
• Media Production
• 1 - 100 Employee

• Head of Brand, Digital and Marketing

  • May 2022 - Present

  - Develop and implement Brand, Marketing, Partnership and Social Media strategies for a range of clients and brands.- Develop channel and media plans to solve whatever business problem that has been presented.- Define and build key audience segments and determine how best to reach and engage them through content and channel mix.- Develop and implement Community Engagement and Management strategies.- Formulate unique, creative executions that stand-out in-market, against competitors and achieve the objectives of the project/campaign.- Leverage data, insights, competitor analysis and trends to continuously learn, improve and optimise outputs.- Successfully manage and build rapport with key talent, influencers, high profile celebrities and professional athletes.- Create, manage and reconcile large, complex, budgets which sit across multiple channels.- Lead internal teams, agency partners and external brand partners in the execution of Brand, Marketing, Partnership and Social Media activity.- Build social media and community management capability and confidence within internal teams and clients.

• Consultant - Brand, Marketing, Partnerships and Social Media

  • Jan 2022 - Apr 2022



Aware Super

• Australia
• Financial Services
• 700 & Above Employee

• Senior Brand Manager - Partnerships and Social Media

  • Apr 2020 - Dec 2021

  - Support the Head of Brand in executing the Brand Strategy via the development and execution of a brand partnerships and activation strategy to identify new partnerships and manage existing partnership in a way that maximises brand awareness, consideration and support growth.- Work with the Business Development and the Communications and Community teams to set up a framework for evaluating partnerships across the business. - Optimize and secure value from all our brand partnerships by being creative and working across the business to identify opportunities to leverage partnership benefits effectively with the focus on activation. - Establish and deliver a reporting framework to demonstrate the impact of the brand partnership and activation activity. - Lead the Specialist - Partnership and Sponsorship in the implementation and management of our partnerships and sponsorships, using creative thinking to ensure each supports our brand, delivers value for the fund and for our members. - Lead the Social Media Manager in the execution of their key responsibilities and deliverables, such as the development, implementation and continued evolution of our social media strategy and building social media capability across the organisation.

• Brand Manager – Partnerships and Activation

  • Sep 2019 - Apr 2020

  - Support the Head of Brand in executing the Brand Strategy via the development and execution of a brand partnerships and activation strategy to identify new partnerships and manage existing partnerships in a way that maximises brand awareness, consideration and support growth.- Optimize and secure value from all our brand partnerships creatively and work across the business to identify opportunities to leverage partnership benefits effectively with the focus on activation. - Establish and deliver a reporting framework to demonstrate the impact of the brand partnership and activation activity, looking to optimise future activities.

• Senior Social Media Manager

  • Apr 2018 - Sep 2019

  My key responsibilities as Senior Social Media Manager at First State Super are:- Lead the implementation and evolution of our Social Media Strategy to build brand communities with various key audiences- Boost brand engagement by working with others across the business to plan, develop and leverage branded content via social channels- Work across the business to develop social media capability- Maintain and advance the governance processes that support continuous improvement in the way the business leverages social media platforms- Work closely with a range of creative agencies to ensure they have a good understanding of content and social offering and can deliver to the business' needs- Appoint, manage and collaborate with external partners and vendors to deliver on-brand objectives- Manage budget tracking and project deliverables, ensuring content has been produced and approved to the set deadlines- Maintain a strong understanding of paid media while also developing and running paid campaigns



Coca-Cola South Pacific

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Senior Social Media Manager

  • May 2016 - Apr 2018

  My key responsibilities as Social Media Manager at Coca-Cola South Pacific are:- Manage the entire implementation process for all social content from the initial strategy to the post campaign analysis on large scale marketing and PR campaigns for Coca-Cola, Powerade and other brands within in the company's portfolio- Liaise with the Marketing, PR, Legal and leadership teams throughout each campaign to ensure all stakeholders across the company are aligned on what is going out on all external social comms- Compile budgets, project plans and timelines for each campaign and project- Manage budget tracking and project deliverables, ensuring content has been produced and approved to the set deadlines- Put together presentations and present work to internal and external stakeholders- Ensure my knowledge of social and trends is always at a high level- Have a strong understanding of paid media while also developing and running paid campaigns- Plan, ideate and develop social content with strategic skills and thinking- Develop strategic solutions to solve problems- Display high attention to detail, proof all creative and copy which is published on social channels- Lead and actively participate in team, staff and client meetings- Ensure that I'm always highly organised and enthusiastic- Work with and manage high profile brand ambassadors and influencers - Concept, develop and work with both in house content producers and external creative agencies on various pieces of content- Develop TOV and strategy for highly engaging and effective community management- Manage and mentor Community Managers to ensure a high level of engagement and moderation is performed on published social content- Establish and deliver a reporting framework to demonstrate the impact all social media activity I have led



Quiip

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Social Media and Community Manager

  • Apr 2013 - May 2016

  - Lead the creation and implementation of various Social Media Strategies, tailored to each individual client- Lead Junior Community Managers in the execution of their key responsibilities- Work with clients and their broader teams to develop social media understanding and capability- Maintain and advance processes that support continuous improvement in the way the business leverages social media platforms for clients- Work closely with creative agencies to ensure their output aligns with the social media strategy for each individual client, to achieve their goals.- Manage complex budgets and project deliverables, ensuring content and media has been executed to set deadlines- Maintain a strong understanding of paid media while also developing and running paid campaigns- Build and maintain thriving online communities through engaging with users and creating or adding to relevant discussions on a variety of platforms- Moderation of highly active social channels- Develop and implement crisis management plans to weather bad press or damaging claims against a brand- Manage end to end influencer marketing activity- Superior and timely customer service through social platforms- Mentoring and running workshops on social media marketing and community management- Moderate, live tweet/post and create content in real time for Network Ten’s Sochi Winter Olympics channels during the duration of the games



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Community Engagement and Production Assistant

  • Mar 2011 - Apr 2013

  Working as a Community Engagement Assistant for The Walt Disney Company's Online Studios saw me complete a variety of tasks on numerous projects.My responsibilities and skills include:- Produce, write, shoot and edit monthly YouTube engagement videos which highlight specific events happening in Disney's online games- Manage and service large, international online communities in game, on social media platforms and via email- Develop and present social media strategies to promote online games to drive acquisition and retention- Develop and run workshops to train new starters at the organisation- Develop and present reporting of YouTube and social media media activity- Create, manage and present at events for various target audiences