Experience

Tabi Land

• E-Learning Providers
• 1 - 100 Employee

• Business Strategy Consultant

  • Jan 2022 - Present

  Serving as an advisor on business, marketing and communications strategies Tabi Land is an adaptive learning app for preschoolers. It determines child abilities and skills and personalizes a learning program in a continuous gamified manner without parental engagement. Serving as an advisor on business, marketing and communications strategies Tabi Land is an adaptive learning app for preschoolers. It determines child abilities and skills and personalizes a learning program in a continuous gamified manner without parental engagement.



Lume Journal

• Russia, Cyprus

• CEO, co-founder

  • Aug 2019 - Aug 2020

  Raised the investments from HAXUS (currently - Palta) IT fund for the international digital mindfulness/mental health service development. Developed the prototype - ios mobile application and the telegram chat-bot, proved the market fit (customer deep interviews, competitive landscape research, UA, tests, solid 1M retention rate). Hired the team: 2 inhouse devs (fullstack ios dev, UX designer), 6 outsource units (copywriting, UA, project manager, community manager, video production agency, animations and art production). Strong focus on business metrics: using Amplitude, Metabase for user analytics, detailed userflow/retention analysis and improvements, potential LTV/CPI predictions, unit economy and business model development. Initial CPI optimized to $0.2 average (US market, iphone), got more than 20.000 installs. Fully responsible for the PnL, product vision and strategy, people management. Worked with board of directors and external advisors, developed the product strategy for MVP and release versions. Currently the development is suspended. Show less



Influencer marketing agency

• Business Owner

  • Aug 2016 - Apr 2019

  Helping gaming companies connect with the most relevant / popular youtube influencers all over the world Clients: Pixonic, Nexters, Destiny Development, FunCorp, Social Quantum, Nekki, ПРОВзгляд and others Helping gaming companies connect with the most relevant / popular youtube influencers all over the world Clients: Pixonic, Nexters, Destiny Development, FunCorp, Social Quantum, Nekki, ПРОВзгляд and others



Waves

• Canada
• Financial Services
• 1 - 100 Employee

• Director of Marketing

  • Jul 2017 - Dec 2017

  Developed and implemented a global marketing strategy for a blockchain platform (Top-30 by market cap globally). Fully rebranded the key visuals, developed a new key marketing assets (product sites, videos, presentations etc) worked on the new positioning strategy for the global market. Established a marketing team of 8 inhouse professionals (Events Management, Asset Production and Design, Community Management, SMM and Influencer Marketing, marketing PM, User Acquisition), set the KPI for each sub-department. Established connections with the key partners in crypto-field (global events, competitors, mining nodes, marketing agencies etc) in Europe, US and Asia. Major achievements: total number of active users/transactions on the platform grew x7 since the moment I`ve started my work in the company. Total capitalization grew from ~$500mln to ~1,1 bln. Show less



MY.GAMES

• Netherlands
• Entertainment Providers
• 700 & Above Employee

• Director Of Marketing

  • Mar 2014 - Jun 2016

  Planning/executing My.com (Mail.ru Group`s IPO listed subsidiary) product marketing strategy for European and US markets. Games: Successfully launched (with more than 5 mln users in EU/US) - Skyforge (sci-fi/fantasy MMORPG) - Armored Warfare (tank action MMO) Marketed for CBT - World of Speed (racing MMO) - Revelation (fantasy MMORPG) Supervised - Evolution (mobile action strategy) - Jungle Heat (mobile strategy) - Iron Desert (mobile strategy) - 2 unannounced mobile titles EU/NA marketing team was created and scaled by me from 0 to 10 members (product marketing, PR, asset production, youtube marketing, business development). Overall My.com`s gaming revenue in EU/NA regions grew from $0 to over $20 mln from the moment I started my work in the company. Show less



Game Insight

• Lithuania
• Computer Games
• 100 - 200 Employee

• VP Marketing

  • Nov 2010 - Nov 2013

  Created and scaled marketing department from 2 to 50 individuals. Created and managed - User Acquisition, CRM, Community Management, Brand Management, PR, Event Management, Asset Production and Affiliate marketing dept-s. Mobile and social apps market analysis, finding and executing the best advertising strategies for the company`s more than 40 apps. Working with 300 ad networks and other traffic sources (CPC, CPA, RTB, SEM, social networks ads etc). Integrated the strategy of post-launch analytics of the conversion funnels, set up KPIs based on ROI and constantly worked on improving these parameters. Overall yearly revenue increased more than 1000% from the moment I started my work for the company. Developed and executed strategies of the product marketing launches in different countries (USA, Europe, Japan, Korea, Russia, LatAm, etc). Developed corporate PR strategies for each of the countries. Managed company`s participation in more than 20 worldwide expos (GDC, GamesCom, E3 etc). Got more than 1000 WW publications (product and corporate). Created and executed marketing department in the company`s US office (San-Francisco). Hired and managed - PR, Brand, Event, UA, Community managers and USA Marketing Lead. Worked on the KPI motivation system for US employees. Created a wide variety of tools for cross-promotion and users retention (internal ad systems - pop-ups, banners, offerwalls, push notifications, emailers). Executed cross-promo and retention strategies with more than $2M in resulted revenue. Established and strengthened the marketing/PR relations with major social and mobile platforms (Apple, Google, Facebook, Microsoft, Amazon, etc). As a result more than 20 company apps were granted 'featured' positions in all the major appstores worldwide. The overall traffic from these positions reached more than 4 mln downloads. As a result of my work, company became the first in Russia to get a personal developer page in Appstore: appstore.com/gameinsight Show less



SKAZKA

• marketing director

  • Jul 2008 - Nov 2010

  Developed and executed marketing/PR strategy for the browser based fantasy MMORPG 'The Kingdom'. Main focus was on User Acquisition, Affiliate marketing, PR and Community management. The number of users attracted - over 4 mln. Took part in the business model development and game design. Searched for the new billing solutions, managed co-branded promotions and sales for the game users (QIWI terminals, mobile carriers, billing aggregators). Created and executed the Community management department (hired moderators, worked on the best practices of user retention/SMM marketing. Took part in the fundraising strategy (looking for a new investors, establishing connections). Show less



Noviy Disk

• IT Services and IT Consulting
• 1 - 100 Employee

• Lead online marketing manager

  • Sep 2006 - Jul 2008

  Responsible for online marketing strategy for more than 50 products: PC and console games, educational multimedia etc. The biggest online campaigns were made for the key game titles launching in Russia (The Witcher, Unreal Tournament III, Call of Duty 4, Guild Wars, Tabula Rasa etc). Worked closely together with the major partners (Midway, Ubisoft, CD Project, NC Soft etc) on the PR/marketing for their products - organised press-tours, presentations, 'best practices' etc. Worked with media (mostly, online media) on the previews, reviews and other kinds of coverage. Established and managed the Community management department (worked with the company`s fan base, increased products awareness and engagement among the existing and new users on the internet). Show less