Experience

WoodSpoon

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Chef

  • Jan 2023 - Present



Shef

• United States
• Consumer Services
• 1 - 100 Employee

• Chef

  • Apr 2023 - Present



Meal Matchmaker

• United States

• Founder

  • Jul 2019 - Present



Zee Entertainment Enterprises Limited - Americas

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Managing Editor of The Teal Mango

  • Oct 2017 - Dec 2019

  ASIA TV USA, Ltd. (ZEE Entertainment), a subsidiary of Essel Group, produces and distributes over 35 television channels and related media properties in North America and South America, with The Teal Mango as its newest Lifestyle web portal created by and for the South Asian-American millennials in the diaspora.Responsibilities include;- Liaising with company's Business Heads to ensure targets are being reached- Liaising with Director of Marketing to create sponsored products that best serve the interests of the consumer- Collaborating with Director of Marketing to develop programs supporting cross-brand partnerships- Working closely with in-house SEO strategist to ensure content is optimized - Managing day to day writing and editing responsibilities customary to web content publishing- Maintaining operational needs and editorial department under budgetary parameters- Managing, mentoring, and spearheading the editorial team's growth- Managing all social media assets for Facebook, Instagram, and Twitter and creates copy for promoted creatives- Ideating with team of editors, writers, and graphic designer to bring compelling web and social content - Creating video, social, and editorial content Show less

• Content and Visual Editor of The Teal Mango

  • Sep 2016 - Oct 2017

  Responsibilities included:- Managing team to develop and refine the voice of The Teal Mango- Oversee the development of editorial content for the brand (web, social, guest blogs), including copy direction and visual guidance- Collaborate with writers and graphic designer to create unique content- Leverage data and insights to set goals, measure success and define content mix- Produce social media content as a component of a broader content strategy across emerging platforms-Worked closely with graphic designer to bring highly stylized creatives for both marketing value and web and social media content. These included, but were not limited to original videos, memes, E-cards, and images for stories. Show less



Sketchy Desi

• Creative Director

  • Jan 2016 - Oct 2017

  **Ongoing** Sketchy Desi was created by me as a passion project to make available web content and products that reflect the lifestyles lead by South Asian Americans and those of us in the diaspora with hyphenated identities. As an entity, Sketchy Desi has served as a social influencer and creator of branded content for other South Asian web portals with its signature comic-like artwork and humor. Sketchy Desi has been featured in HuffPost Living Canada, NBC, Anokhi Media, Vagabomb, Times of India, and more. Show less



Shan Foods Private Limited

• Pakistan
• Food Production
• 700 & Above Employee

• Sponsored Blogger & Brand Ambassador

  • Oct 2016 - May 2017

  I created sponsored content for Shan Foods which was distributed through Brown Girl Magazine. In adhering to Shan's brand strategy and the content calendar agreement they had with Brown Girl, I produced monthly content which was cross-promoted between both entities. The content included all original recipes, concepts, photography, and artwork created by me. Other responsibilities included recipe development, marketing ideation, and promoting and participating in Shan x Brown Girl Twitter Parties throughout the course of the contract. Show less



ABC's "The View", The Daily Meal, The Culinistas, India.com, Sidetour

• Greater New York City Area

• Freelance Food & Recipe Content Creator

  • Jan 2014 - Dec 2016

  **Please request to see content and I will send over links where relevant.** During this time, I created a niche for myself providing engaging web content, marketing creatives and deliverables, and food services (cooking, recipe development, and food styling). The goal was to further hone my professional wheelhouse in food writing (particularly Indian food), recipe development, and web content creation by making myself available as a freelancer for various web portals and companies, managing my own time and deadlines. Highlighted projects and collaborations: - Cooking instructor at Side Tour: taught Indian cooking classes, creating my own class curriculum; most successful classes included Cheese and Chutney Pairing, Chutney Making 101, and An Exploration of Odia Cuisine - Private Chef & Menu Planner at The Culinistas: worked closely with Jill Donenfeld as part of the Culinistas team to plan menus and cater events parties and events - Food Stylist for ABC's TV Show "The View": cooked and styled food for numerous food segments; highlights: low carb cooking for Tory Johnson, Christmas cookies for Marjorie Johnson, and Skinnygirl cocktails for Bethany Frankel - Contributing to The Daily Meal's Cook channel as a writer - Creating monthly and sponsored content for Masala Mommas as their recipe developer and food writer - Providing original sponsored web and social content to Brown Girl Magazine, with an emphasis on food and culture Show less



Tabla Bread Bar At Tabla

• United States
• Food and Beverage Manufacturing

• Recipe Developer & Writer

  • Mar 2014 - Dec 2014

  Created, tested, and wrote 40 low-carb recipes, took pictures of completed dishes, and provided nutritional analysis under the direction of Tory Johnson for the second edition of her New York Times #1 best seller “The Shift”. Created, tested, and wrote 40 low-carb recipes, took pictures of completed dishes, and provided nutritional analysis under the direction of Tory Johnson for the second edition of her New York Times #1 best seller “The Shift”.



Red Rabbit, LLC

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Recipe and Compliance Team Member

  • Nov 2011 - Dec 2013

  Analyzed and developed recipes to ensure meals were compliant with the National School Lunch Program (NSLP) mandates. Assisted in creating weekly menus that fed over 8,000 children daily. Created recipes and dishes that remain on menu. Helped secure new clients by successfully preparing dishes for tastings. Served as a liaison between schools and company to ensure service fulfillment. Analyzed and developed recipes to ensure meals were compliant with the National School Lunch Program (NSLP) mandates. Assisted in creating weekly menus that fed over 8,000 children daily. Created recipes and dishes that remain on menu. Helped secure new clients by successfully preparing dishes for tastings. Served as a liaison between schools and company to ensure service fulfillment.



Agata & Valentina

• New York, NY

• Recipe Writer & Consultant

  • Aug 2008 - Mar 2010

  Tested recipes and tasted finished dishes for quality control. Observed and recorded cooking procedures as a prelude to writing 1200+ recipes for an in-house cookbook and manual for cooks across all departments. Recorded labor time and ingredients costs for all departments resulting in store-wide decrease in food waste and higher profits for the Prepared Foods department. Tested recipes and tasted finished dishes for quality control. Observed and recorded cooking procedures as a prelude to writing 1200+ recipes for an in-house cookbook and manual for cooks across all departments. Recorded labor time and ingredients costs for all departments resulting in store-wide decrease in food waste and higher profits for the Prepared Foods department.



The James Beard Foundation

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Recipe Tester & Editorial Intern

  • May 2008 - Dec 2008

  Tested and adapted commercial kitchen recipes to make web content more user friendly for the home cook. Prepared, styled, and photographed dishes for organization’s website. Tested and adapted commercial kitchen recipes to make web content more user friendly for the home cook. Prepared, styled, and photographed dishes for organization’s website.



Lauren Dean

• New York, NY

• Recipe Tester & Developer Intern

  • Feb 2008 - Sep 2008

  Generated tasty and visually appealing recipes for cookbook author Lauren Dean's production and publications. Ensured accuracy of recipe procedures by conducting in-depth tests. Prepped and styled foods for photo shoots under Dean's guidence . Generated tasty and visually appealing recipes for cookbook author Lauren Dean's production and publications. Ensured accuracy of recipe procedures by conducting in-depth tests. Prepped and styled foods for photo shoots under Dean's guidence .



Agata & Valentina

• Retail
• 1 - 100 Employee

• Editorial & Special Events Assistant

  • Dec 2006 - May 2008

  Edited recipes for chef demonstrations and events. Researched menu trends and baking techniques. Managed database of 30,000+ members. Developed web content and press releases. Edited recipes for chef demonstrations and events. Researched menu trends and baking techniques. Managed database of 30,000+ members. Developed web content and press releases.



Kidfresh

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Weekend Cooking Instructor

  • Dec 2006 - Dec 2007

  Taught young children to cook and prepare nutritious meals under the direction of Cricket Azima. Wrote and edited recipes and lesson plans. Taught young children to cook and prepare nutritious meals under the direction of Cricket Azima. Wrote and edited recipes and lesson plans.



Tabla Bar And Grill

• United States
• Restaurants

• Line Cook

  • Nov 2006 - Dec 2007

  Consistently prepared 100+ entrees to guests’ satisfaction per shift; prepped and stocked Bread Bar for shift and the next business day. Consistently prepared 100+ entrees to guests’ satisfaction per shift; prepped and stocked Bread Bar for shift and the next business day.



The Creative Kitchen®

• United States
• Entertainment Providers
• 1 - 100 Employee

• Cookbook Researcher & Recipe Tester

  • Jan 2007 - Aug 2007

  Tested recipes and techniques for the “Everybody Eats Lunch” cookbook. Researched international cuisines found in cookbook to ensure authenticity of recipes. Tested recipes and techniques for the “Everybody Eats Lunch” cookbook. Researched international cuisines found in cookbook to ensure authenticity of recipes.