Director, Swedish Water House

• Jun 2022 - Present

Director

• Jun 2022 - Feb 2023

Head Of Corporate Partnerships

• Feb 2020 - Feb 2023

Head of Corporate Partnerships

• Feb 2020 - Jun 2022

Advise, projects, Interim and Interconnections

• Oct 2018 - Feb 2020

Marketing strategy, Group Marketing, Group Communications, Integrated Communications, Internal Communications, Public Relations, Brand strategy and Brand Architecture, Digital Communication and Social Media. Marketing strategy, Group Marketing, Group Communications, Integrated Communications, Internal Communications, Public Relations, Brand strategy and Brand Architecture, Digital Communication and Social Media.

Group Marketing & Communications Director

• 2017 - 2018

Eltel is a leading Northern European provider of technical services for critical infrastructure networks – Infranets – in the segments of Power, Communication and Other, with operations throughout the Nordics, Poland and Germany. Eltel provides a broad and integrated range of services, spanning from maintenance and upgrade services to project deliveries. Eltel has a diverse contract portfolio and a growing customer base of large network owners. In 2016, Eltel net sales amounted to EUR 1.4 billion. The current number of employees is approximately 8,400. Since February 2015, Eltel AB is listed on Nasdaq Stockholm. Key Responsibilities: - Head of Group Public Relations - Head of Group Marketing Communication and Internal Communication - Head of Group Brand and Brand Architecture - Head of Group Digital and Social Media Results: - Business re-evaluation generating a new Brand Positioning analysis - Facilitating new corporate Vision, Mission, Core Values and Corporate Brand Platform - Re-organisation of the Group Communication Unit focusing on digital channels Show less

Director of Marketing and Communications

• 2016 - 2017

Rejlers is a Nordic group offering engineering consultancy services to customers in the fields of Building and property, Energy, Industry and Infrastructure. We bring together consultants with a range of expertise who work together to carry out projects, from pre-studies and planning to design, construction, project planning and project management. Specialist engineers of the highest quality with a broad range of skills. Rejlers operates from about 80 locations on its domestic markets Finland, Norway and Sweden with the rest of the Nordic region and the Baltic States as its growth markets. With over 2.100 engaged employees, Rejlers carries out around 11,000 customer assignments every year. Key Responsibilities: - Head of Group Executive Sales - Head of Group Marketing - Head of Group Brand and Brand Architecture - Head of Group Internal Communication, Digital and Social Media - Head of Corporate Communications and Public Relations Results: Business re-evaluation generating a new positioning strategy - Facilitating new corporate Vision, Mission and Core Values - Establishing a new sales process and regular tracking of prospects and order backlog - Developing and implementing new Marketing Strategy - Developing and implementing new Brand Strategy and Brand Architecture - Developing and implementing new Digital Strategy - Executive client activities resulting in new business dialogues - Successful launch of new Corporate Brand Platform and re-organisation of the Group Communication Unit - Successful launch of digitalisation concepts towards targeted industries - Integrated and Digital Marketing Campaigns - Commercial Strategy Show less

Information & Marketing Director

• 2015 - 2016

Assemblin is one of the Nordic Region's leading installation companies within electric engineering, heating, plumbing and ventilation. With over 5.000 employees, Imtech Nordic operates from about 120 locations in Sweden, Norway and Finland. Key Responsibilities: - Head of Brand, Brand Architecture and Marketing Communication - Head of Internal Communication, Digital and Social Media - Head of Corporate Communications and Public Relations - Head of Crisis Communication Results: - Successful outcome of external and internal crisis communication plan and activities whilst former owner (Royal Imtech went bankrupt august 2015) - Immediate executive client plan and activities in relation to above with extended and increased key client agreements as a consequence - Developing and implementing new Marketing Strategy - Developing and implementing new Brand Strategy and Brand Architecture - Developing and implementing new Digital Strategy - New brand, brand architecture, legal and new graphical design, Internationally awarded. - Total rebranding of business group and subsidiaries on all levels (sites, cars, clothes, office templates, web, intranet, social media, etc.) - Increased media awareness, developed web presence and a solid social media position. - Sponsoring and collaboration agreements with Rosengård FC and Villa/Lidköping Bandy - Integrated and Digital Marketing Campaigns - Commercial Strategy Show less

Senior Advisor

• 2014 - 2015

Self employed Senior consultant partly associated with Acando with assignments such as: •Business analysis, strategy and development •Change management •Commercial, sales and marketing strategy, planning and execution •Brand architecture and integrated communication development and planning •Digital media strategy •Product Management and Go-To-Market planning •Coaching •Lectures Self employed Senior consultant partly associated with Acando with assignments such as: •Business analysis, strategy and development •Change management •Commercial, sales and marketing strategy, planning and execution •Brand architecture and integrated communication development and planning •Digital media strategy •Product Management and Go-To-Market planning •Coaching •Lectures

Marketing and Sales Director

• 2010 - 2014

Key Responsibilities: - Head of Business Intelligence, Business- and Portfolio Development - Head of Key Account Management - Head of Brand, Brand Architecture, Positioning and Market Communications - Head of External/Internal Information and Digital/Social Media - Head of PR, IR, Crisis Communication, CSR, Events and Sponsorship Results: - Increased annual key client sales by more than 10% and the overall utilization rate - implemented Key Account, business development and marketing processes - Developed product offer, KPI´s and implemented Market Audit Process. - Developing and implementing new Marketing Strategy - Developing and implementing new Brand Strategy and Brand Architecture - Developing and implementing new Digital Strategy - Repositioned the brand from Technical Consultant to "Transport Architect", developed new and embraced core values - Increased visibility to No. 1 Top of Mind in the industry (from Nr 6 in 2 years) - No. 14 in Universums ”Swedens most attraktive workplace”, 2013 - Increased media awareness, developed new web presence and created a solid social media position. - CSR projects with Stockholms Stadsmission and Musikhjälpen - Integrated and Digital Marketing Campaigns - Commercial Strategy Vectura was a market leading civil engineering consultancy offering services in urban and regional development, feasibility studies, engineering, projects and design. With over 1.200 employees, Vectura operated from 40 locations in Sweden, Norway and Denmark. As part of the management team for the Vectura Group I was engaged as a member of the board for our Norwegian subsidiary as well as for our Nordic and International operations. I was actively involved in the sale of the company and the subsequent integration process to Sweco Group. Show less

Advisor and Consultant

• 2001 - 2013

Advisor, project mgr and interim mgr in industries such as Telecom, IT, Manufacturing, Civil Engineering, Advertising, Education and Publishing. Competencies: •Business Strategy and Business development •Change Management and Process Re-definition •Sales and Marketing (B2C and B2C) •Brand Developement •Product Management and Go-To-Market •Coach and Manage people •IT system Development and Maintenance •Senior Project Management •Go-to-market, product launch Prevoius Projects: •Business Transformation •Change Management and Business Processes •Overall Business Strategy, Positioning and Branding •Feasibility Studies •Launch of webb, E-Commerce, ERP, CRM and BI Systems •Supply Chain Management, Procurement and Contractual Negotiation •Recruitment All the assignments were carried out with satisfaction to the commissioning bodies Show less

Nordic Sales Manager

• Sep 2009 - Oct 2010

Head of Sales towards the Nordic Market and part of the Mgt Team. Head of Sales towards the Nordic Market and part of the Mgt Team.

Head of Business Development and CIO

• Apr 2005 - Feb 2009

Part of the Corporate Management Team and Head of overall Strategic Business Development, Operational planning and IT/IS. Part of the Corporate Management Team and Head of overall Strategic Business Development, Operational planning and IT/IS.

Managing Director, Education

• Oct 2006 - Aug 2008

Assignment, by the Board to turnaround a loss-making subsidiary within high school education materials and digital tools. Specialising in dyslexia. Core competencies were kept and scope of business changed for growth. After a successful turnaround the client base, product portfolio and brand were incorporated into sister company, Gleerups. Assignment, by the Board to turnaround a loss-making subsidiary within high school education materials and digital tools. Specialising in dyslexia. Core competencies were kept and scope of business changed for growth. After a successful turnaround the client base, product portfolio and brand were incorporated into sister company, Gleerups.

Marketing and Information Manager

• Nov 1999 - Dec 2001

Part of the corporate management team, active in sales, new issues, stock exchange listing (IPO) and mergers and acquisitions. My responsibilities included: Full P+L Responsibilty -Sales-, product-, and brand development, strategies and execution -Marketing, branding, communication, events, PR and IR -Acquiring agencies in advertising, on-line Marketing, PR, IR and Web Part of the corporate management team, active in sales, new issues, stock exchange listing (IPO) and mergers and acquisitions. My responsibilities included: Full P+L Responsibilty -Sales-, product-, and brand development, strategies and execution -Marketing, branding, communication, events, PR and IR -Acquiring agencies in advertising, on-line Marketing, PR, IR and Web

Business Area Manager, Internet

• Dec 1998 - Oct 1999

Product Manager Internet (Internet/Web)

• Apr 1998 - Dec 1998

Division Manager

• Feb 1997 - Apr 1998

Senior Consultant

• Oct 1995 - Jan 1997

to The Danish Management Team concerning strategy and planning of services, marketing, product marketing, sales and organisation.

Product Manager, Large PBX Systems

• Aug 1994 - Sep 1995

Business Development

• Jun 1993 - Jul 1994

Large PBX Systems

Regional Sales Manager

• Feb 1991 - Jun 1993

Key Account Manager

• Aug 1986 - Jan 1991