Experience

Vow'd Weddings

• United States
• Retail
• 1 - 100 Employee

• Director Of Brand Marketing

  • Jan 2020 - Present

  Knoxville, Tennessee Area



Crazy Aaron's Puttyworld

• Marketing Manager

  • Jul 2018 - Dec 2019

  Greater Philadelphia Area As the Marketing Manager for a specialty toy company I was responsible for overseeing the strategy, creative direction and execution of both the B2B and B2C business tactics. My department handled all aspects of marketing - digital (social, email, web), traditional (PR, catalogs, trade shows), as well as advertising, brand messaging, and brand acquisitions. My accomplishments included: • Captained a company-wide rebrand, driving comprehensive transformation forenhanced brand positioning and… Show more As the Marketing Manager for a specialty toy company I was responsible for overseeing the strategy, creative direction and execution of both the B2B and B2C business tactics. My department handled all aspects of marketing - digital (social, email, web), traditional (PR, catalogs, trade shows), as well as advertising, brand messaging, and brand acquisitions. My accomplishments included: • Captained a company-wide rebrand, driving comprehensive transformation forenhanced brand positioning and appeal in both B2B and B2C segments. • Implemented analytics driven insights to optimize user experience, emailcampaigns, and data-driven strategies for enhancing brand awareness, market presence, and customer engagement. • Spearheaded the acquisition of Land of Dough, ensuring seamless integration with the overall brand strategy. • Drove new product launches for both B2B and B2C channels, managing marketentry tactics in both existing and new markets. • Fostered a collaborative and performance-driven work culture, while mentoring a team of 6 marketing professionals. • Coordinated with the Head of Sales to secure new partnerships and maintain existing relationships, expanding the company's reach and market share. Show less



Self-Employed

• Real Estate
• 1 - 100 Employee

• Prop Stylist

  • Aug 2017 - Nov 2019

  Philadelphia, PA



Standard Merchandising Co.

• Editorial & Social Media Manager

  • Oct 2017 - Apr 2018

  Greater Philadelphia Area As the Editorial & Social Media Manager for a newly formed Ecommerce business it was my responsibility to build a strategic editorial calendar for both web and social, including identifying content trends, establishing a sales and promotion calendar, and making merchandising decisions for photoshoots and on-site placements. In addition, I managed day-to-day activities on over 11 social accounts, and worked directly with influencers for product placement. My other accomplishments included: •… Show more As the Editorial & Social Media Manager for a newly formed Ecommerce business it was my responsibility to build a strategic editorial calendar for both web and social, including identifying content trends, establishing a sales and promotion calendar, and making merchandising decisions for photoshoots and on-site placements. In addition, I managed day-to-day activities on over 11 social accounts, and worked directly with influencers for product placement. My other accomplishments included: • Implemented strategic editorial calendar, leveraging consumer and mediatrends for cross-channel content marketing decisions. • Built brand architecture and messaging for Standard Merchandising's 5 distinctwoven accessories brands. • Achieved over 100% growth in brand audiences through targeted acquisition andcompelling social media campaigns. • Created innovative social media content for 11 brand accounts, includingstyling, photography, and graphic design. • Managed editorial workload, coordinating with cross-functional teams to ensuretimely campaign delivery and site updates; analyzing customer engagementmetrics to drive improvements in brand messaging and customer experience. Show less



Anthropologie

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Social Media Manager

  • Oct 2016 - Aug 2017

  Greater Philadelphia Area As the Social Media Manager, it was my responsibility to create a strategic social calendar reaching +6M brand followers, monitor customer insights through comprehensive analytical reporting, and manage a robust influencer network of top-tier artists and bloggers. In addition, I oversaw the day-to-day activities of our social team, and developed 360 marketing campaigns for the global division of Anthropologie, Inc. My other accomplishments included: • Supervised social team and content… Show more As the Social Media Manager, it was my responsibility to create a strategic social calendar reaching +6M brand followers, monitor customer insights through comprehensive analytical reporting, and manage a robust influencer network of top-tier artists and bloggers. In addition, I oversaw the day-to-day activities of our social team, and developed 360 marketing campaigns for the global division of Anthropologie, Inc. My other accomplishments included: • Supervised social team and content creation, achieving 50% increase inengagement rate and doubling followers within 12 months. • Orchestrated content calendars and budgets for Anthropologie Blog and +6Msocial media followers, ensuring timely creation of engaging, on-brand content. • Initiated first global 360 marketing campaign, collaborating with 50 influencersacross the US to promote the brand's 2017 denim launch. • Built and maintained network of 60+ artists and bloggers for cross-channel collaborations. • Leveraged comprehensive analytics to optimize social media performance,inform customer insights, and improve messaging through data-driven decision making. • Led content plans and growth strategies for 70+ regional store Instagram accounts, driving engagement and brand awareness. • Delivered a 10:1 ROI on promoted posts via Facebook, Pinterest, and Instagram. Show less



B H L D N / Anthropologie Weddings

• Associate Marketing Manager- Social & Digital

  • Apr 2015 - Oct 2016

  Greater Philadelphia Area As an Associate Marketing Manager for Social & Digital it was my responsibility to create a strategic social marketing calendar, oversee all digital content creation, and monitor customer insights through comprehensive analytical reporting. In addition, I produced and art directed top-tier influencer and social marketing campaigns in support of our creative team. My other responsibilities include: + Collaborating with senior management on the development and implementation of high-level… Show more As an Associate Marketing Manager for Social & Digital it was my responsibility to create a strategic social marketing calendar, oversee all digital content creation, and monitor customer insights through comprehensive analytical reporting. In addition, I produced and art directed top-tier influencer and social marketing campaigns in support of our creative team. My other responsibilities include: + Collaborating with senior management on the development and implementation of high-level brand initiatives + Working closely with our Public Relations team on cross-promotional efforts including events, blogger campaigns, contests/giveaways, and vendor relations + Developing a comprehensive digital marketing plan based on larger brand initiatives and assessment of monthly KPIs + Social Media Advertising for Facebook and Pinterest + Oversee copywriting for all social content + Manage & monitor customer engagement, user generated content, and customer service feedback + Marketing liaison for eCommerce digital and affiliate marketing efforts + Photography & prop styling for digital content usage: social, email, product, and onsite

• Community Coordinator

  • Mar 2013 - Apr 2015

  Greater Philadelphia Area As a Community Coordinator it was my job to manage all aspects of BHLDN Wedding’s social channels and maintain an open dialogue between the brand and its customers. I was responsible for all copy, graphics, scheduling, analytics, and maintenance required to ensure continual growth and advancement on these channels. In addition, I also co-managed the brand’s affiliate program, blogger outreach, and remarketing ad campaigns for Facebook and Google. My other responsibilities included: + Working… Show more As a Community Coordinator it was my job to manage all aspects of BHLDN Wedding’s social channels and maintain an open dialogue between the brand and its customers. I was responsible for all copy, graphics, scheduling, analytics, and maintenance required to ensure continual growth and advancement on these channels. In addition, I also co-managed the brand’s affiliate program, blogger outreach, and remarketing ad campaigns for Facebook and Google. My other responsibilities included: + Working closely with the Marketing Director and PR Manager on the development and implementation of brand-wide marketing initiatives + Affiliate and vendor relations + Contest and promotion ideation + Fostering relationships with customers and encouraging their participation in our real wedding campaigns + Addressing customer service questions and complaints + Graphic design using Photoshop and Illustrator for social posting and affiliate ad design + Daily posting on Pinterest, Instagram, Facebook, Google+, and Twitter + Outreach to both regional and national bloggers for participation in special projects throughout the year + Assisting in the promotion and execution of brand events + Coordination of guest posts on Anthropologie’s blog + Developing seasonal playlists for the in-store music channel + Photography for store openings, events, and posts across all social channels + Styling for social posts on Instagram and Facebook



Press Press Merch, LLC

• Retail Apparel and Fashion
• 1 - 100 Employee

• Office Manager

  • May 2012 - Feb 2013

  Roanoke, Virginia Area As the Office Manager for Press Press Merch my primary responsibilities included customer service, overseeing office scheduling, and communications. In addition to my administrative work I also designed and proofed artwork for potential clients on a regular basis. My other responsibilities included: + Organizing and maintaining a harmonious work environment for all employees + Invoicing, receiving payments, and recording bills in Quickbooks + Communicating with wholesale Vendors +… Show more As the Office Manager for Press Press Merch my primary responsibilities included customer service, overseeing office scheduling, and communications. In addition to my administrative work I also designed and proofed artwork for potential clients on a regular basis. My other responsibilities included: + Organizing and maintaining a harmonious work environment for all employees + Invoicing, receiving payments, and recording bills in Quickbooks + Communicating with wholesale Vendors + Allocating and distributing office supplies + Filing, printing, scanning, and faxing documents + Managing shipments through both UPS and FedEx + Working in Photoshop both for design and editing purposes + Excellent time management skills; balancing both my administrative, and creative roles in the office Show less



Hollins University

• United States
• Higher Education
• 200 - 300 Employee

• Admission Counselor

  • Jul 2010 - May 2012

  Roanoke, Virginia Area As an Admission Counselor I managed a territory including over 11 states, traveling extensively throughout the southeastern portion of the United States. I also managed two student employees, who assisted with territory responsibilities. My other responsibilities included: + Communicating with a pool of over 2000 prospective students, through mail, email, interviews, and extensive phoning + Autonomously managing a territory, while also working with a team on a broader office recruitment… Show more As an Admission Counselor I managed a territory including over 11 states, traveling extensively throughout the southeastern portion of the United States. I also managed two student employees, who assisted with territory responsibilities. My other responsibilities included: + Communicating with a pool of over 2000 prospective students, through mail, email, interviews, and extensive phoning + Autonomously managing a territory, while also working with a team on a broader office recruitment goal + Event planning and coordination as part of a team + Travel planning for extended periods of time: booking air and ground transportation, hotel accommodations, etc. + Development of a Parent e-Newsletter + Proficient use of the Microsoft Office Suite; including Outlook + Design work for admission office events, and the evaluation of admission marketing materials for development purposes + Scheduling office hours and tasks for student employees + Administering mid-year and end of year reviews for student employees + Time management and organization, both while traveling and in the office Show less



Liberty University

• United States
• Higher Education
• 700 & Above Employee

• Art Gallery Assistant

  • Aug 2009 - May 2010

  Lynchburg, Virginia Area As the senior student Art Gallery Assistant I worked closely with the Art Department Director on a variety of projects, and managed the gallery during open hours. My other responsibilities included: + Assisting in event planning and scheduling for all exhibition openings, and events + Assisting in planning future gallery exhibitions + Creating the master calendar for gallery open hours + Managing student employees & volunteers + Running intra-department communications +… Show more As the senior student Art Gallery Assistant I worked closely with the Art Department Director on a variety of projects, and managed the gallery during open hours. My other responsibilities included: + Assisting in event planning and scheduling for all exhibition openings, and events + Assisting in planning future gallery exhibitions + Creating the master calendar for gallery open hours + Managing student employees & volunteers + Running intra-department communications + Completing general administrative tasks (such as emailing, filing, etc.) + Organizing and maintaining an inventory list for all department supplies + Serving as the communication liaison between the art department and the rest of campus + Assisting visitors with exhibit & gallery information Show less