Experience

FitFlop

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Interim Global Director of Digital

  • Nov 2023 - Present

  London, England, United Kingdom



Hunter Boots Ltd

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of eCommerce

  • Sep 2021 - Jul 2023

  London, England, United Kingdom

• Head of E-Commerce

  • Jan 2018 - Aug 2021

  London, United Kingdom



Links of London

• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Head of eCommerce

  • Jan 2016 - Nov 2017

  London, United Kingdom Responsible for defining strategy and delivering revenue for FF Group eCommerce which covers LinksofLondon.com globally and FolliFollie.co.uk locally. I lead team of 9 and have a broad remit across the following areas: - Dev & project roadmap - Commercial trading - Acquisition channels - eCRM - Web content - International growth - Fulfilment logistics - Customer relations Key successes include exceeding peak trade revenue targets and re-platforming to… Show more Responsible for defining strategy and delivering revenue for FF Group eCommerce which covers LinksofLondon.com globally and FolliFollie.co.uk locally. I lead team of 9 and have a broad remit across the following areas: - Dev & project roadmap - Commercial trading - Acquisition channels - eCRM - Web content - International growth - Fulfilment logistics - Customer relations Key successes include exceeding peak trade revenue targets and re-platforming to Demandware/SFCC across multiple brands/countries.

• eCommerce Trading Manager

  • Jul 2013 - Dec 2015

  London, United Kingdom Responsible for delivering trade plan for www.linksoflondon.com and www.follifollie.co.uk. Manage team of 5 to deliver all on-site (search/merch, content, CRO) and off-site activities (eCRM, display, affiliates, PPC/SEO, social etc). Reporting into eCommerce Director and working closely with dev team, also play a key role in current projects to deliver eCommerce enhancements.



Waterstones

• United Kingdom
• Retail
• 700 & Above Employee

• Online Marketing Manager

  • May 2010 - Jun 2013

  London Responsible for all online marketing activities as well as overseeing promotional planning, web content and social media. Reported into eCommerce Director and led team of 4 to deliver day-to-day online trading plan. Played a key role in scoping a complete website re-platform and took a central role in the Waterstones/Kindle integration project.



Adili.com / Ascension

• Online Marketing Coordinator

  • Dec 2007 - Apr 2010

  London, United Kingdom Had a hands-on role within this pureplay fashion start-up. An invaluable and intense learning curve, I gained an in-depth knowledge of all aspects of eCommerce and online marketing - especially eCRM, search marketing and web design.