Rebekka M.

Teamlead Website at Packiro
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Location
Cologne Bonn Region, DE

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Credentials

  • Introduction to Software Product Management
    University of Alberta
    Aug, 2022
    - Sep, 2024
  • Agile with Atlassian Jira
    Atlassian
    Jul, 2022
    - Sep, 2024
  • Managing Emotions in Times of Uncertainty & Stress
    Yale university | Coursera
    Jul, 2022
    - Sep, 2024
  • Klassisches Projektmanagement
    k.brio training GmbH
    Mar, 2022
    - Sep, 2024
  • Kameleoon AB Testing Product certification
    Kameleoon
    Sep, 2021
    - Sep, 2024

Experience

    • Germany
    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Teamlead Website
      • Jun 2023 - Present
    • Germany
    • Online Media
    • 100 - 200 Employee
    • Executive Assistant to the CEO / Corporate Development
      • Aug 2022 - Jun 2023

      Product Owner for the photo book creation software (sales channel with highest turnover), Leading an Agile team of 6 people, Assessment of market potentials, start-up acquisitions and investment cooperations, Development of new business and product areas, forecasting trends

    • Senior Data Analyst Web & App
      • Jan 2021 - Jun 2023

      Growth management for 11 international web-domains and 1 multi-country app, Project lead 'Website Personalization', Setting up the App Analytics unit, Data Consulting and Enabling, Reporting specialist in QlikSense, A/B-Testing, Conversionrateoptimisation

    • United States
    • Data Analyst
      • Jul 2019 - Dec 2020

      Setting up the Analytics & BI division in e-Commerce from scratch, Data enablement of 42 colleagues in eight countries for the brands Snipes, Onygo, Buffalo and Solebox, Reporting specialist in MicroStrategy, Conversionrateoptimisation, adhoc analytics, Design and Development of a Digital Data Warehouse, Tracking, Google Tag Manager Setting up the Analytics & BI division in e-Commerce from scratch, Data enablement of 42 colleagues in eight countries for the brands Snipes, Onygo, Buffalo and Solebox, Reporting specialist in MicroStrategy, Conversionrateoptimisation, adhoc analytics, Design and Development of a Digital Data Warehouse, Tracking, Google Tag Manager

    • Research Analyst
      • May 2016 - Jul 2019

      Analysis, preparation and structuring of TV, marketing and media management KPIs, Development of cross-platform KPIs, market research Analysis, preparation and structuring of TV, marketing and media management KPIs, Development of cross-platform KPIs, market research

    • Germany
    • Education Management
    • 1 - 100 Employee
    • Tutor
      • Nov 2014 - Mar 2015
    • Germany
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Praktikum Media Analyst
      • Jun 2014 - Oct 2014
    • Studentische Hilfskraft
      • Oct 2012 - Jan 2014
    • Praktikum Marketing Assistent
      • Feb 2013 - Apr 2013

Education

  • Rheinische Friedrich-Wilhelms-Universität Bonn
    Master of Arts - MA, Medienwissenschaft
    2014 - 2018
  • Rheinische Friedrich-Wilhelms-Universität Bonn
    Bachelor of Arts - BA, Medienwissenschaft
    2011 - 2014

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