Rebeka Johler

Brand Manager at O. Kavli AS
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Contact Information
Location
Bergen, Vestland, Norway, NO
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Französisch Elementary proficiency
  • Italienisch Elementary proficiency
  • Bokmål, Norwegisch Professional working proficiency

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Experience

    • Norway
    • Food and Beverage Services
    • 1 - 100 Employee
    • Brand Manager
      • Nov 2020 - Present

      I am as Brand Manager responsible the yoghurt brands of Q Meieriene (Q-Frokostyoghurt and Q-Mix) and for all innovations within this product line. • Implementing product launches and being project leader in cross-functional project-teams and working closely with product-development and production • Planning and executing media & communication activities • Developing the portfolio strategy for the yoghurt line I am as Brand Manager responsible the yoghurt brands of Q Meieriene (Q-Frokostyoghurt and Q-Mix) and for all innovations within this product line. • Implementing product launches and being project leader in cross-functional project-teams and working closely with product-development and production • Planning and executing media & communication activities • Developing the portfolio strategy for the yoghurt line

    • Norway
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Project Manager
      • Jan 2020 - Sep 2020

      “Sixty” is developing IT-solutions, designs, and services for the digital TV media industry. I was managing various development projects and was the main contact to our international customers for these projects. I was also handling several office and HR related tasks. • Development of project plans and management of timelines with regular reporting to all stakeholders • Coordination of the project team of developers and management of sprints and releases together with the technical lead • Execution of various office management and HR tasks such as developing HR reports, time- and vacation tracking, administrating the HR tools & onboarding of new employees. Show less

    • Austria
    • Wholesale
    • 1 - 100 Employee
    • Head of Marketing B2C
      • Jan 2011 - Feb 2019

      RWA is operating “Lagerhaus”, the second biggest DIY retailer in Austria with over 200 stores. As the head of B2C Marketing I was mainly responsible for the strategic marketing and all advertising activities for “Lagerhaus” DIY-stores in Austria. • Development of the brand positioning and Corporate Identity / Corporate Design • Development of the marketing & communication strategy, including responsibility for media planning, digital marketing, and related content marketing • Leadership of all market research activities and consumer insights development • Execution of all advertising activities for all channels including all SEA activities • Core team member for the implementation of E-commerce Show less

    • Biotechnology Research
    • 1 - 100 Employee
    • Marcom Business Manager
      • Jan 2009 - Dec 2010

      Dell´s head-office for the German speaking market, the D-A-CH region, is in Bratislava. As a Marcom Business Manager, I was leading all advertising and communication activities for DELL computers for the B2C market. • Development of the media & advertising/communication strategies and implementation of advertising activities and media co-operations. • Definition of the performance marketing KPIs and responsibility for results and efficiency of the various communication activities in all channels and countries • Ongoing efficiency-tracking for taking the right actions to reach the defined KPIs Show less

    • Austria
    • Graphic Design
    • 1 - 100 Employee
    • Head Of Marketing
      • Jul 2005 - Dec 2008

      NÖM is a leading dairy company in Austria. I was leading the entire Marketing department with responsibility for the entire branded business and for all private labels in Austria and Hungary. • Development of the marketing and sales strategy and the related annual brand plans • Portfolio management and implementation of product innovations • Leadership of all advertising activities (online and offline) and the related media strategy • Leadership of all market research as well as market and insights analysis • Active participation in sales negotiations with trade partners Show less

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Marketingmanager
      • Oct 2001 - Jun 2005

      I was leading all marketing plans and activities for the product lines indulgence, drinks and kids • Strategic and operational brand leadership of the related ranges • Portfolio management including local product innovations and launch plans • Planning, implementation and execution of all related marketing activities • Advertising development, media strategy and market research I was leading all marketing plans and activities for the product lines indulgence, drinks and kids • Strategic and operational brand leadership of the related ranges • Portfolio management including local product innovations and launch plans • Planning, implementation and execution of all related marketing activities • Advertising development, media strategy and market research

    • Austria
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Head Of Marketing
      • Dec 2000 - Sep 2001

      Kotanyi is the leading spice producer in Austria with subsidies in 11 markets in CEE. I was responsible for establishing the Marketing department and for coordinating all marketing activities in all markets where the company operated. • Development of the marketing and communication strategy and execution in all markets • Portfolio management, innovation development and coordination of launch plans • Launch of a project to reduce complexity and improve the profitability Kotanyi is the leading spice producer in Austria with subsidies in 11 markets in CEE. I was responsible for establishing the Marketing department and for coordinating all marketing activities in all markets where the company operated. • Development of the marketing and communication strategy and execution in all markets • Portfolio management, innovation development and coordination of launch plans • Launch of a project to reduce complexity and improve the profitability

    • Sweden
    • Broadcast Media Production and Distribution
    • Strategic Planner; Account Director
      • May 2000 - Nov 2000

      Universal Media is the Media Division of McCann-Erickson. As an account director, I was leading the teams for various clients, such as Opel, H&M, L’Orèal, Martini in Austria. • Development of media strategies for clients. • Leading the media-buying team during price negotiations with various media companies Universal Media is the Media Division of McCann-Erickson. As an account director, I was leading the teams for various clients, such as Opel, H&M, L’Orèal, Martini in Austria. • Development of media strategies for clients. • Leading the media-buying team during price negotiations with various media companies

    • Senior Brandmanager
      • Apr 1996 - Apr 2000

      As a brand manager, I was responsible for various brands within Unilever’s food portfolio (e.g. Lipton ice-tea & Lipton tea, some margarine brands and an instant soup brand) • Execution of all marketing related activities such as implementation of launches and relaunches, development of brand plans, advertising and media planning, below the line activities, portfolio optimization and market research • Establishing the out-of-home business for Lipton ice-tea by building a partnership with the biggest brewery in Austrian for producing and distributing Lipton ice-tea in HORECA. • Responsibility for the European leaf tea test market project (Austria was acting as a test market for Germany for the launch of the Lipton brand) • Core team member of an international leaf tea innovation project group in Paris Show less

Education

  • WU (Wirtschaftsuniversität Wien)
    Magistra, Handelswissenschaften
    1988 - 1995

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