Rebekah Naomi Wilbur

Content and Design Manager at Give an Hour
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Contact Information
us****@****om
(386) 825-5501
Location
Dumfries, Virginia, United States, US

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Maude Campbell

Rebekah is a knowledgeable and professional editor and writer, and an absolute delight. We worked together for more than two years and never was there a time when she was unable to answer my questions. She was the reason the magazine was produced and continued to thrive among the cake-decorating community. She grew our content scope and brought in new contributors, and a beautiful product was on newsstands bimonthly.

Lisa Reading

Highly skilled, motivated professional with proven experience in both commercial and educational settings. Effective man-management and leadership, with outstanding customer focused engagement.

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Experience

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Content and Design Manager
      • Jul 2019 - Present

      Engages in cross-departmental collaboration regarding design concepts and prioritizing design tasks. Manages workflow and competing priorities of design requests; this includes managing design proposals from typesetting through to graphic design, print, and production. Designs large and small-scale GAH digital and print products, materials, and publications Implements GAH social media strategy, creates, schedules, and oversees social media posts and channels. Produces videos for social media, events, and other marketing, grant, and fundraising opportunities. Develops and compiles organizational materials, including dashboards, marketing collateral, templates, presentations, printed goods, and videos, to name a few. Maintains GAH's branding and messaging guidelines in all digital and printed materials. Informs and guides colleagues on how best to represent the organization from a design and branding perspective, in collaboration with Communication Director Collaborates with Program Managers and GAH leadership to establish a design-based plan for organizational needs, including marketing, fundraising, and storytelling Coordinating with internal and external contacts on design tasks with professionalism and expertise. Liaises with external printers or production teams to ensure deadlines are met and materials are printed or presented to the highest quality. Contributes to strategic goals by leveraging design, and social media, analyzing trends and best practices. Show less

  • Dark Hertz Music Group
    • Washington, District of Columbia, United States
    • Co-Founder and Co-Owner - Dark Hertz Music Group
      • Sep 2020 - Present

      Co-Founder and co-owner of the songwriting group Dark Hertz Music Group; founded in 2020 by Rebekah Wilbur, Jamie Miller, and Rebecca McBride. Writing songs for synchronization in film, TV, and advertising placements. Rebekah has an extensive background in music performance, holding advanced degrees in classical saxophone, clarinet, and piano from the Associated Board of the Royal School of Music. Rebekah holds a Bachelor (Hons) in Music Performance from Leeds College of Music and is currently enrolled at the University of West London studying production and songwriting. Rebekah has been writing songs and composing commercial instrumental music for over 15 years; Most recently, collaborated with American Idol Finalist Robbie Rosen, and Hubert Payne - drummer for the Grammy Award Winning Country Band, Little Big Town. Rebekah currently writes with a team of songwriters and producers for tv, film, and commercial placement. Placements in Temptation Island, Love Island, Love is Bling, Fortnite Radio, Nick Jr., Young Americans, Love in Fairview, The Hype, NFL Network, HBO Max. Over 250,000 streams on Spotify. Catalog: https://rjrsongs.wixsite.com/playlist?fbclid=IwAR0xhebu7RKL9Sttjk7ryrFNSKKIUAGVSEwtscQGm9TYhDpGcsnSeUYROQk Show less

  • Rebekah Naomi Design
    • Manassas, Virginia, United States
    • Creative Director, Content Creator & Graphic Designer
      • Jun 2016 - Present

      Achievement-Focused Content Creation: Pioneered the development of SEO and virality-driven content for various leading baking industry clients. Effectively balanced content creation across different mediums, including vector and raster images, product and food photography, and short-form videos. Demonstrated acumen in content scheduling and repurposing, fueling optimal brand exposure. Video Production for Viral Marketing: Directed and executed the conceptualization, filming, and editing of high-quality client projects. Expertly crafted completed video products, stimulating viral marketing success across YouTube, Instagram, and Facebook. Impactful Success Metrics: Claimed exceptional viewership of 1-5 million on selected influencer videos. Demonstrated exceptional styling and photography skills in creating visuals for both print and digital advertising campaigns. Collaborative Influencer Marketing: Strategically collaborated with a robust team of influencers boasting a collective reach exceeding 5 million, effectively directing social media marketing efforts. Diverse Client Portfolio: Proved versatility in content creation through working with a wide range of clients, including Signature Bride, Ohio Bride, Marvelous Molds, Satin Fine Foods, Rich Foods, Maple Guild, Opulent Treasures, Fantasia Fondant, Drageekiss, Association of Wedding Professionals, Catalyst Wedding, SayIDo Wedding Expo, Pizza Expo, and the International Bakery Expo. Show less

    • Editorial Director
      • Jun 2016 - May 2019

      Editorial Excellence and Team Leadership: Successfully orchestrated the development of print and digital editorial products, leveraging the expertise of a strong team of columnists and over 40 contributors per issue. Led meticulous content review and refinement for clarity and correctness, bolstering the overall quality of the publication. Strategic Publication Planning: Championed the editorial strategy of the publication, dictating the design, layout, and flow of both print and digital issues. Spearheaded final edits and managed the print process in collaboration with the publisher and art director, exemplifying superior project management skills. Website Management Mastery: Innovated and executed effective website management strategies, organizing the dashboard, enhancing user experience, and creating over 450 engaging blog posts, which significantly boosted overall traffic. Devised and updated eye-catching imagery and shareable video content, optimizing visibility with keywords and alt-text tags. Social Media Growth: Pioneered a robust social media marketing strategy, resulting in exponential social reach growth from 20,000 to over 300,000 followers. Simplified the content creation process by building a unified media library, facilitating swift content generation during gaps. Key Accomplishments: Industry Leadership: Elevated the publication to become the top-rated cake decorating magazine and blog in North America, showcasing adept storytelling and marketing strategy skills. Traffic Generation: Achieved a 400% surge in website traffic, establishing the platform as the leading cake decorating website in America. Revenue Growth: Boosted advertising revenue by over 40%, underlining the impact of my strategic and creative efforts. Show less

  • Rebekah Naomi Cake Design
    • Washington DC-Baltimore Area
    • Owner - Rebekah Naomi Cake Design
      • Feb 2011 - Mar 2018

      Business Development and Leadership: Spearheaded the creation of Rebekah Naomi Cake Design, an exclusive appointment-only boutique wedding cake shop based in Dumfries, Virginia. Developed the business from inception to an award-winning enterprise, providing unique event cakes and desserts for executive events and weddings. Proven capability in overseeing all areas of the business, from marketing to growth strategy. Industry Recognition and Influence: Acknowledged as an Artist of Excellence by Satin Ice, a testament to creative flair and expertise. Contribute to the industry's evolution as a product tester, shaping product refinement, and generating marketing content aligning with brand specifications. Prominent Publication Features: Frequented as a key contributor to prestigious publications including Modern Bride, Brides, Signature Bride, Ohio Bride, Munalucci Bride magazines, and Harper's Bazaar Bridal, further highlighting the business's stature in the industry. Celebrity Clientele and Prestigious Events: Catered to an elite clientele and high-profile events, reinforcing the brand's reputation for quality and exclusivity. Business Growth and Closure: Navigated the business through various growth stages until its closure in 2018, underscoring resilience and adaptability in managing the business lifecycle. Show less

    • United States
    • Venture Capital and Private Equity Principals
    • 700 & Above Employee
    • Freelance Writer/Editor
      • Mar 2013 - Jun 2016

      Content Creation and Engagement: As a freelance writer and editor with over 5 years of experience, I've mastered the art of crafting engaging online content, from click-worthy articles to informative tutorials and compelling business and human-interest stories. Specialized in constructing buzz-worthy narratives that foster vibrant reader engagement and discussion. SEO and WordPress Proficiency: Fluent in the SEO process, adept at optimizing content through widgets, plugins, permalinks, alt-text tags, and meta-data. Displayed ease navigating the WordPress dashboard, showcasing technical expertise in content management systems. Versatile Subject Expertise: Authored compelling articles on diverse topics, ranging from food trends and baking to the wedding industry and business. Notably, one piece - "Why Are Wedding Cakes So Expensive? Spoiler...they're not!" - achieved an impressive 60,000 hits in a single day. Highlights: Collaborative Content Development: Selected to contribute to the developmental editing of an upcoming book for the international brand, Opulent Treasures. Showcased proficiency in polishing and enhancing content to meet brand standards and audience expectations. Brand Copy Creation: Played a crucial role in developing brand copy, site copy, and press release statements for international manufacturer Satin Fine Foods, exemplifying a deep understanding of the B2B marketing space. Traffic Generation: Leveraged effective content creation strategies to surge site visits by over 400%, reinforcing my impact in driving digital engagement. Versatile Marketing Storyteller: Proven ability to identify the perfect narrative to market any product or service, demonstrating creative versatility and market acumen. Industry Expert Contributor: Contributed expert insights for renowned bridal magazines, including Bridal Guide, Munaluchi Bridal, Premier Bride, DIY Wedding, Harper's Bazaar Bride India, Ohio Bride, and Signature Bride. Show less

    • Armed Forces
    • 1 - 100 Employee
    • Employment and Relocation Specialist
      • Nov 2009 - Feb 2012

      Administrative Leadership: As an integral team member of the AFRC, offered vital administrative support to the chief, deputy, and core compliance experts. Handled incoming calls pertaining to family readiness, effectively guiding family members and new personnel towards appropriate resources. Recognized by senior leadership for exceptional commitment to enhancing family readiness. Transition Assistance and Veteran Development: Revitalized the Employment and Relocation Center facilities with updated job announcements, resources, and guides. Fostered relationships with local employers to provide job opportunities for transitioning military personnel and their families, achieving a 100% placement rate for all transitioning military personnel. Demonstrated commitment to veteran workplace development and transition assistance. Career Support and Guidance: Crafted military spousal employment and relocation guides, contributing to the creation of an employment resource board for military spouses. Assisted military spouses and personnel with resume creation and job applications, and guided them through navigation of government websites, including the USA Jobs website, Portal, AKO, and NKO. Social Media Management: Led the AFRC's social media presence on platforms such as Facebook and LinkedIn, curating content centered around military transition and job-related success stories. Showcased expertise in utilizing social media for community engagement and information dissemination. Show less

    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Training Solutions Senior Office Manager
      • Aug 2006 - Feb 2009

      Administration: Managed several administrative personnel across the Technology and Work-Based Learning faculty, assigned administrative tasks and conducted staff interim appraisals. Extensive diary management, foreign and domestic travel arrangements, meeting planning, minute taking, and facility management for senior faculty members including the dean of the faculty. Curriculum: Developed community outreach programs and adult-learning classes being offered in conjunction with Stafford College and Newscastle-under-Lyme College at community centers and schools within the Staffordshire area. Supervised instructors and performed routine inspections for quality and assurance. Contributed to the development of work-based learning programs, supporting curriculum leadership and providing administration for the Technology Department of Stafford College. Attended and contributed to steering group, stakeholder, and faculty meetings. Budgets and Contracts: Developed financial projection tables for the Dean of Technology for Stafford College. Oversaw independent contracts with local education providers subcontracting with the college. Recovered more than $500,000 worth of education funding for Stafford College. Marketing: Oversaw the faculty marketing department; managing website resources, paper-based marketing materials, and social-media presence to grow enrollments across the worked-based learning department. Attended open-events and talked with prospective students about courses available. Assisted in the creation of press releases and promotional stories. Show less

Education

  • University of West London
    Master of Arts - MA, Songwriting
    2020 - 2023
  • Leeds College Of Music
    Bachelor's degree, Music
    2005 - 2008
  • Stafford College
    NVQ Level 4 in Business Administration and Management, Management; Business Administration
    2004 - 2007
  • Stafford College
    NVQ Level 3 and Certificate in Management, Marketing/Marketing Management, General
    2004 - 2005
  • University of West Longon
    Master's degree, Advanced Songwriting and Production
    2020 -
  • National Vocational
    Diploma, Education; Music Performance
  • Stafford College

Community

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