Rebekah Smith

Digital Marketing Director at Lackawanna County Convention & Visitors Bureau
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Scranton Area

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Digital Marketing Director
      • Nov 2017 - Present

    • United States
    • Retail
    • 1 - 100 Employee
    • Private Label/Team Buyer & Graphic Designer/Marketing
      • Sep 2013 - Nov 2017

      • Conceptualize, execute, and design creative logos and digital & print marketing materials for in-store, team sales, and event needs utilizing design software • Create and maintain website and social media platforms for exercise training programs (srcbarrierbreakers.com) • Identify customer demands, market trends, product availability, product flow, and pricing strategy • Efficiently achieve sales and profitability by consistently reviewing and appropriately editing product lines, ensuring there is a balanced SKU assortment in style, pattern, color, and size • Consult with customers to evaluate their needs and determine best product options • Prepare and communicate pricing quotes to customers for their team orders • Educate and advise customers about new products, and cross-sell complementary items • Photograph running events and participants Show less

    • Freelance Photographer
      • Apr 2010 - May 2014

      • Digitally photograph clients in a variety of settings including in-studio and on-location • Utilize artistic vision to realize client ideas • Perform image processing to remove flaws and enhance pictures • Cropped, manipulated, and performed color-balance for final images • Create and maintain photography websites. • Digitally photograph clients in a variety of settings including in-studio and on-location • Utilize artistic vision to realize client ideas • Perform image processing to remove flaws and enhance pictures • Cropped, manipulated, and performed color-balance for final images • Create and maintain photography websites.

    • United States
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Editorial Specialist - Licensing
      • 2011 - 2013

      • Assist in the strategy and creation of a children’s product line and various licensed products by; conceptualizing product, selecting artwork, balancing content and layout, reviewing art and editorial content, and hitting key dates • Provide art direction to outside design firms and in-house graphics team for product creation • Review all new product concepts for artwork, brand style guide, and editorial content and layout • Create and maintain project schedules for internal and external teams, keep teams updated on status • Worked closely with Archive and Asset Services on the implementation of a DAM system, by aiding in file naming conventions and server management Show less

    • United States
    • Banking
    • 700 & Above Employee
    • Global Trade Operations Specialist
      • 2010 - 2011

      • Perform various functions of trade finance services by following established practices and precedents under US regulations and global sanctions. • Meticulously prepare multi-million daily funding report for Fortune 500 company. • Provide customer service to clients by investigating and resolving inquires. • Prepare and update training materials. • Typical job activities include being responsible for examining and researching trade finance documents for discrepancies and compliance issues, advising letters of credit to beneficiaries and processing timely payments to clients. Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Assistant Product Manager
      • 2009 - 2010

      • Provide comprehensive coordination of all product development activities, from research to market, packaging, and pricing to fulfill the ultimate objective of a commercially marketable multimillion dollar product line• Creative lead with cross-functional team developing artwork, branding, and new concepts• Communicate and interface with various licensors to develop products and ensure all packaging and component licensed products meet the standards of the licensors• Conduct research of competitive environment and related trends and present to managers• Simultaneously manage multiple high detailed projects under tight deadlines• Streamlined procedure for product sampling guidelines to utilize time and resources more efficiently Show less

    • Marketing Assistant
      • 2007 - 2009

      • Assist in the coordination of all product development activities, from research to market, packaging, and pricing to fulfill the ultimate objective of a commercially marketable multimillion dollar product line• Submit, track and maintain licensing approvals for product. Communicate with licensors to ensure all approvals are finalized• Identified and implemented improvements to internal processes for streamlined work flow between cross functional teams• Act as liaison between marketing, creative, and sales departments to prepare product for salespresentations, including the management and preparation of prototypes• Promoted to Assistant Product Manager in 2009 Show less

    • Staff Accountant
      • 2006 - 2007

      • Manage and competently track multimillion dollar activity for individual royalties earned on licensed sales.• Precisely and timely prepare quarterly royalty reports, and ensure that licensees are paid accurately and on time.• Reconcile monthly accounts related to license expenses.• Prepare budget and forecasting analysis.• Record inventory at company factory for year-end analysis.• Transitioned to Marketing Assistant in 2007

    • Treasury Analyst
      • 2005 - 2006

      • Prepare financial reports such as intercompany daily cash loan, weekly cash forecast, and dailyconsolidated cash report.• Prepare and initiate multimillion dollar international and domestic wire transfers.• Respond quickly and competently to international vendor invoices and inquiries.• Promoted to Staff Accountant in 2007

    • United States
    • Photography
    • 700 & Above Employee
    • Studio Photographer (temporary position)
      • 2009 - 2010

      • Produce high quality portraits and monitor the quality for the studio's photography. • Provide outstanding customer service while driving sales. • Edit and distribute all selected and unselected images. • Skilled in areas of order processing, inventory control, and cashier management. • Produce high quality portraits and monitor the quality for the studio's photography. • Provide outstanding customer service while driving sales. • Edit and distribute all selected and unselected images. • Skilled in areas of order processing, inventory control, and cashier management.

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