Product Marketing Manager

• Apr 2022 - Present

Social Media and Community Engagement Manager

• Jul 2021 - Apr 2022

Currently developing and executing an integrated social and community strategy for Photoshop Express.

Social Media Strategist

• Jun 2019 - Apr 2022

Markethire pre-vets marketing pros to ensure expert talent. I work with a variety of tech clients to develop: • Content strategy, including social planning, blog posts, email marketing and landing pages • Plan and implement paid media efforts including targeting and audience segmentation • Editorial plans • Analytics and performance reports • Content capture including photo and video shoots, script writing and retouching • Contribute to Marketerhire's blog Currently, I'm providing consultations to start-ups looking for content and social strategy. Show less

Demand Generation Strategist - Digital Marketing

• Nov 2020 - Jul 2021

• Developed company's first multi-language marketing and influencer campaign to be launched in 2021.• Gained thought leadership and brand trust by developing a testimonials-based campaign that increased social followers by 25%. • Contributed social strategy and direction in business development opportunities that secured $2.4 million dollars in marketing contracts.• Used marketing analytics to inform audience segmentation, forecast performance, and test customer journeys.

Social Media Strategist

• Nov 2019 - Apr 2021

• Secured a 100% client social budget increase by proving success with campaigns that moved clients from promotion-only, ad-hoc style ads to full loyalty loop user journeys. • Increased engagement to 3.5% by participating with brand-relevant trends and cultural moments. • Increased client satisfaction score by 7% through integrated social strategy, measurable deliverables, and improved timelines.• Built out the company's first social media data analytics reports to review performance, track user intent, and use metrics to inform decisions. Show less

Brand Manager

• Jun 2019 - Aug 2019

• Switched from a tactical, ad-hoc approach to a measurable, long-term strategy for client projects. • Crafted and executed plans for financial service and youth camp clients, gaining the support and excitement of clients and internal teams. • Responsible for timelines and budgets across accounts and departments for client projects. • Tracked project impacts and applied learnings to define brand strategies. CORE SKILLS Strategy - Project Management - Communication - Art Direction - Waterfall Marketing - Product Marketing - Public Speaking - Content Capture - Deadline-Driven - Proactivity Show less

Senior Social Media Manager / Media Buyer

• Nov 2015 - Feb 2019

• Provided digital communities with fresh, inspirational content where they want it. • Managed projects, channel strategies, editorial planning, content budgets, Facebook ad buys and digital communities for Adobe Project 1324 and Amazon KDP. • Conceptualized, managed, and executed Webby-nominated Instagram Strategy that grew Adobe's community by 49K followers. Worked with a team of marketers, developers and content teams to create and launch go-to-market plans for Adobe's youth products. Core Skills: Account Management - Project Management - Marketing Strategy - Editorial Strategy - Video Production - Influencer Marketing - Editorial Planning - Content Calendar Creation - Editing - Copywriting - Paid Media Show less

Social Media / SEO Account Analyst

• Jan 2013 - Jul 2015

Worked as a super awesome team to conceptualize and implement marketing (B2B + B2C) campaigns for a national web company and in the process totally dominated Vine with hilarity and 6-second storytelling. In our spare time, we managed regional (B2C) social media marketing for around 800 small to medium businesses. Core Skills: Account Management - Project Management - Analytics - Reporting - Marketing/Campaign Strategy - Editorial Calendar Planning - Content Planning - Editing - Copywriting Show less

Executive Features Director / Creative Producer

• Nov 2012 - Dec 2013

Provided art direction and production management for publication, website and photo shoots. Researched, reported on, budgeted and pitched content around wedding trends, how-tos and sourced stories from the community. Set up project management processes to keep team deadline-driven and workflow transparent. I also gained invaluable experience (and stories) through hiring and managing a team of copywriters, graphic designers, and digital contributors. Core Skills: Editorial strategy - Production - Project Management - Copywriting - Graphic Design - Blogging - Team Management - Content Planning Show less

Editorial Intern

• 2011 - 2011

Learned that it's possible to have a blast while working for probably the greatest regional publication in existence. Assisted with fact-checking, pitching story ideas, and contributing with the publication process. Core Skills: Fact-Checking - Research - Interviews - Copyediting - Content Pitching - Production Assistance Learned that it's possible to have a blast while working for probably the greatest regional publication in existence. Assisted with fact-checking, pitching story ideas, and contributing with the publication process. Core Skills: Fact-Checking - Research - Interviews - Copyediting - Content Pitching - Production Assistance

Contributor

• Sep 2009 - Dec 2009

I spent two semesters at this regional publication focused on fashion, style and culture capturing photos and reporting on fashion shows, trends and product reviews. In addition, I interviewed boutique owners, designers and makers for website content. CORE SKILLS: Writing - Editing - Reporting - Photography - Content Creation - Interviewing I spent two semesters at this regional publication focused on fashion, style and culture capturing photos and reporting on fashion shows, trends and product reviews. In addition, I interviewed boutique owners, designers and makers for website content. CORE SKILLS: Writing - Editing - Reporting - Photography - Content Creation - Interviewing