Experience

The AZEK Company

• Senior Marketing Manager, Brand Experience



The AZEK Company

• United States
• Wholesale Building Materials
• 300 - 400 Employee

• Senior Manager - Brand Experience

  • May 2022 - Present

  RESPONSIBILITIES• Directly manage high profile brand experience projects from concept to completion. Such projects include national trade shows and events such as the TimberTech Championship, a PGA Champions Tour event. • Ensure that the brand aesthetic is consistently executed across all activations including customer showrooms. • Manage and track substantial Trade Show and Merchandising budgets• Manage in-store 3D fixtures, events, and merchandising campaigns to ensure the direction and execution of projects matches the expectations of our customers, stakeholders and maintains brand integrity. This includes the design and execution of custom displays and standard displays, including maintaining a “menu” of options and managing updates as needed.• Responsible for design and execution of product sample program. Understand and follow product management timelines and collaborate with Marketing Operations to ensure project timelines for sampling program are scheduled & maintained.• Responsible for design, management, and delivery of creative to support new product launches, re-branding and new merchandising projects across various brand environments to include retail and dealer showrooms, corporate tradeshows and events.• Develop and manage relationships and processes with internal and external business partners to accomplish goals. Show less

• Marketing Manager, Brand Experience

  • Oct 2021 - May 2022

  Brings the brand story for AZEK/TimberTech to life by managing the concept, strategy and build of TimberTech/AZEK brand related activations, merchandising and other brand related customer touchpoints.

• Marketing Manager, Merchandising and Trade Shows

  • Aug 2017 - Oct 2021

  - Responsible for fostering the growth of the TimberTech brand by developing and implementing merchandising tools.-Focused on the consumer journey and the experience they have with the TimberTech brand from the beginning of engagement through post purchase nurture. -Manages all aspects of company trade show events including: budget, venue selection, housing, food and beverage, invitation process, communications, registration, travel, technical support, full program development and production, staging, creative management, negotiating with vendors, staffing, exhibitions, all on site logistics, etc. Show less



RR Donnelley

• United States
• Advertising Services
• 700 & Above Employee

• ISM Navigator

  • May 2015 - Aug 2017

  I utilized my understanding of the in-store marketplace to provide production recommendations, pricing options, kit packaging solutions, and fulfillment/delivery schedules, while building and maintaining solid client and sales relationships. As the primary contact for my sales team and the client, I exercised strong project management skills, communication skills, and used my experience to lead, plan and coordinate the production of jobs from product concept development to final disposition. I utilized my understanding of the in-store marketplace to provide production recommendations, pricing options, kit packaging solutions, and fulfillment/delivery schedules, while building and maintaining solid client and sales relationships. As the primary contact for my sales team and the client, I exercised strong project management skills, communication skills, and used my experience to lead, plan and coordinate the production of jobs from product concept development to final disposition.



OfficeMax

• Retail
• 700 & Above Employee

• Visual Merchandising Manager

  • Jun 2010 - Apr 2014

  Project managed the inline merchandising strategies and budget for all in-aisle Technology programs from concept to completion by partnering with cross-functional teams and the merchant organization.

• Advertising Manager, Retail Graphics and POP

  • Jun 2006 - Jun 2010

  Responsible for the project management and tracking of the graphics programs for Technology, Supplies, and Furniture in-aisle marketing and non-promotional programs from development to rollout.



Sears

• United States
• Retail
• 700 & Above Employee

• Signing Project Manager

  • May 2004 - Jun 2006

  Partnered with marketing, merchant team members and their vendors to create and execute signing to support the Hardware and Paint Department. Partnered with marketing, merchant team members and their vendors to create and execute signing to support the Hardware and Paint Department.