Experience

The Scout Guide San Diego

• United States
• Advertising Services
• 1 - 100 Employee

• Owner & Editor

  • Feb 2023 - Present

  The Scout Guide is coming to San Diego! The Scout Guide is a collection of city guides that highlights excellent independently owned businesses in 80+ cities, and I’m thrilled to be adding San Diego to the list. To learn more about this unique local advertising opportunity that supports small businesses by connecting them with customers and clients in print, online, and in person, please contact me at anytime! The Scout Guide is coming to San Diego! The Scout Guide is a collection of city guides that highlights excellent independently owned businesses in 80+ cities, and I’m thrilled to be adding San Diego to the list. To learn more about this unique local advertising opportunity that supports small businesses by connecting them with customers and clients in print, online, and in person, please contact me at anytime!



Anchor Strategy Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Chief of Staff

  • Jan 2022 - Present

  Powerful Storytelling For Powerful Women. Powerful Storytelling For Powerful Women.



Spa Girl Cocktails

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Chief Of Staff

  • Jun 2019 - Jul 2022

  • Served as right hand for CEO for business development and operational functions. • Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables. • Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions. • Performed financial and managerial analyses to evaluate data and make recommendations, prepare financial reports and… Show more • Served as right hand for CEO for business development and operational functions. • Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables. • Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions. • Performed financial and managerial analyses to evaluate data and make recommendations, prepare financial reports and projections and conduct presentations. • Attended meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives. • Created and maintained relationships with investors, distributors, suppliers, and chain retailers including coordinating meetings and visits. • Developed and communicated programs, distribution updates, pricing, and promotional activity to executive team, outside sales team and distributors. • Secured distribution across multiple states with largest distributor in US. • Tracked sales dollars and cases on monthly, quarterly, and annual basis. • Updated and maintained licensing and other alcohol compliance requirements for multiple states. • Coordinated quarterly board meetings and assist in creating materials for board members and investors. • Managed logistics for production and distribution. • Monitored invoices, money handling procedures, accounting, and bank processes working within QuickBooks and with CFO. • Provided timely market information to executive team regarding pricing, merchandising, and market trends. • Assessed and implemented improved processes and new technologies and collaborating with management regarding implementation of these improvements. • Worked with internal support team for coordinating and executing sampling training within sales channels, as well as maintaining market awareness.

• Consultant

  • Jan 2019 - Jun 2019



Self-employed

• Hagerstown, Maryland, United States

• Sales Marketing Consultant

  • Apr 2018 - Dec 2018

  • Regularly updated and edited content for websites. • Planned and executed events and marketing programs to increase qualified leads. • Identified appropriate marketing channels and target customers for campaigns. • Conducted sales training for teams and individuals. • Evaluated current sales and marketing efforts for B2B clients and create strategic paths forward. • Created client target lists and communication strategies. • Managed multiple social media accounts for clients. • Regularly updated and edited content for websites. • Planned and executed events and marketing programs to increase qualified leads. • Identified appropriate marketing channels and target customers for campaigns. • Conducted sales training for teams and individuals. • Evaluated current sales and marketing efforts for B2B clients and create strategic paths forward. • Created client target lists and communication strategies. • Managed multiple social media accounts for clients.



Imagine

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Mar 2010 - Apr 2018

  • Served as right hand of Founder and was community face for company. • Created and maintained relationships with targets, clients, key community members, non-profits, and local press. • Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships. • Created community relations and cause marketing strategy for agency and grew sales by 200% in 18 months. • Hired, managed… Show more • Served as right hand of Founder and was community face for company. • Created and maintained relationships with targets, clients, key community members, non-profits, and local press. • Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships. • Created community relations and cause marketing strategy for agency and grew sales by 200% in 18 months. • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff. • Responsible for new business development efforts. • Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives. • Completed marketing and design RFPs for local government and large corporations (including Rolls Royce). • Secured multiple awards for agency including Prince William Chamber of Commerce Small Business of the Year, VEMA award, Clutch.co award and many local design awards. • Wrote and secured placements for press releases. • Spoke at many business events, including Prince William County Chamber of Commerce Women's Forums and Leadership Prince William events on topics including social media, cause marketing and sales. • Coordinated annual “We Fight Ugly” annual charity website donation to non-profit with the worst website. • Assisted with marketing and sales strategies for clients. • Managed multiple client social media accounts. Show less • Served as right hand of Founder and was community face for company. • Created and maintained relationships with targets, clients, key community members, non-profits, and local press. • Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships. • Created community relations and cause marketing strategy for agency and grew sales by 200% in 18 months. • Hired, managed… Show more • Served as right hand of Founder and was community face for company. • Created and maintained relationships with targets, clients, key community members, non-profits, and local press. • Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships. • Created community relations and cause marketing strategy for agency and grew sales by 200% in 18 months. • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff. • Responsible for new business development efforts. • Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives. • Completed marketing and design RFPs for local government and large corporations (including Rolls Royce). • Secured multiple awards for agency including Prince William Chamber of Commerce Small Business of the Year, VEMA award, Clutch.co award and many local design awards. • Wrote and secured placements for press releases. • Spoke at many business events, including Prince William County Chamber of Commerce Women's Forums and Leadership Prince William events on topics including social media, cause marketing and sales. • Coordinated annual “We Fight Ugly” annual charity website donation to non-profit with the worst website. • Assisted with marketing and sales strategies for clients. • Managed multiple client social media accounts. Show less



Greater Prince William Food Council

• Prince William County

• Advisor

  • Sep 2014 - Dec 2017



Leadership Prince William

• Manassas, VA

• Member of the Board of Regents

  • Jun 2016 - Sep 2017



Manassas Business Council

• Manassas, VA

• Chairwoman

  • Feb 2014 - Aug 2017

  The only female member of the nine- person Manassas Business Council is an advisory group appointed by the Manassas City Council to enhance economic development in the City of Manassas and to make recommendations on business-related issues. The only female member of the nine- person Manassas Business Council is an advisory group appointed by the Manassas City Council to enhance economic development in the City of Manassas and to make recommendations on business-related issues.



Prince William Chamber of Commerce

• United States
• Public Policy Offices
• 1 - 100 Employee

• Ambassador

  • May 2012 - Aug 2017



American Red Cross of the National Capital & Greater Chesapeake Region

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chairperson of the Red Cross Prince William Leadership Council

  • Jun 2011 - Aug 2014



In the Bag Event 2012 and 2013

• McLean, VA

• Committee Member - PR/Marketing

  • Mar 2012 - Mar 2014

  Created and maintained website for the event along with signage at the event. Take a look at this amazing event at www.redcrosspurses.com Created and maintained website for the event along with signage at the event. Take a look at this amazing event at www.redcrosspurses.com



Red Cross Prince William Leadership Council

• Manassas, VA

• Council Member and Prom Chairwoman

  • Jun 2011 - Mar 2014



The Benchmarking Company

• United States
• Market Research
• 1 - 100 Employee

• Chief Of Staff

  • Mar 2006 - May 2010

  • Created and maintained relationships with targets, clients, industry leaders, and media outlets. • Managed sales of syndicated report, The Pink Report, into key accounts including Estee Lauder, Revlon, Mary Kay and more. • Secured quarterly articles and advisory role for CEO in key industry publications including GCI, Happi, Cosmetic Business and Forbes Council. • Coordinated all speaking engagements, trade shows, & meetings with top buyers/CEOs/VPs and marketing and branding… Show more • Created and maintained relationships with targets, clients, industry leaders, and media outlets. • Managed sales of syndicated report, The Pink Report, into key accounts including Estee Lauder, Revlon, Mary Kay and more. • Secured quarterly articles and advisory role for CEO in key industry publications including GCI, Happi, Cosmetic Business and Forbes Council. • Coordinated all speaking engagements, trade shows, & meetings with top buyers/CEOs/VPs and marketing and branding teams. • Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables. • Managed supervisor itinerary and appointments and streamlined scheduling procedures. • Oversaw appointment scheduling and itinerary coordination for both clients and personnel. • Managed corporate social media accounts. • Oversaw production of all corporate marketing collateral and managed redesign of website. • Coordinated consumer focus groups, one-on-one interviews & other client projects. • Employee number 1. • Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information using QuickBooks software. Show less • Created and maintained relationships with targets, clients, industry leaders, and media outlets. • Managed sales of syndicated report, The Pink Report, into key accounts including Estee Lauder, Revlon, Mary Kay and more. • Secured quarterly articles and advisory role for CEO in key industry publications including GCI, Happi, Cosmetic Business and Forbes Council. • Coordinated all speaking engagements, trade shows, & meetings with top buyers/CEOs/VPs and marketing and branding… Show more • Created and maintained relationships with targets, clients, industry leaders, and media outlets. • Managed sales of syndicated report, The Pink Report, into key accounts including Estee Lauder, Revlon, Mary Kay and more. • Secured quarterly articles and advisory role for CEO in key industry publications including GCI, Happi, Cosmetic Business and Forbes Council. • Coordinated all speaking engagements, trade shows, & meetings with top buyers/CEOs/VPs and marketing and branding teams. • Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables. • Managed supervisor itinerary and appointments and streamlined scheduling procedures. • Oversaw appointment scheduling and itinerary coordination for both clients and personnel. • Managed corporate social media accounts. • Oversaw production of all corporate marketing collateral and managed redesign of website. • Coordinated consumer focus groups, one-on-one interviews & other client projects. • Employee number 1. • Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information using QuickBooks software. Show less



Global Secure Corp

• National Marketing Manager

  • Mar 2004 - Feb 2006

  Assisted with VP of Marketing for rebranding and worked with the graphic designers in the creation of collateral suite for three divisions, including websites. Developed presentations for each of the three divisions and a corporate presentation. Directed a variety of administrative and project support efforts for the corporate team, including supporting all director-level projects and information-management processes. Organized, planned, and handled all logistical issues… Show more Assisted with VP of Marketing for rebranding and worked with the graphic designers in the creation of collateral suite for three divisions, including websites. Developed presentations for each of the three divisions and a corporate presentation. Directed a variety of administrative and project support efforts for the corporate team, including supporting all director-level projects and information-management processes. Organized, planned, and handled all logistical issues for tradeshows company-wide and preformed comprehensive pre-show and post-show analysis for each trade show. Implemented lead process systems for three divisions and the corporate lead process and provided lead tracking company wide. Collaboration with VP of Marketing for marketing and advertising budget. Developed grant tracking system for all relevant grants for all three divisions as well as on a corporate level Assisted in grant applications for technology and manufacturing Department of Justice grants. Implemented Onvia program for state and local bids and opportunities and created the tracking system for all 3 divisions and corporate tracking. Maintained master tradeshow schedule for all tradeshows relevant to each division. Conducted in depth business development research and maintained competitor information, including advertising, web presence, industry news, etc. Coordination of vendors with tradeshow booth vendors, printers, promotional items, graphic designers, etc. Assisted in product launch logistics. Designed, coordinated, and maintained vital competitive analysis process to facilitate implementation of aggressive company marketing strategy. Show less Assisted with VP of Marketing for rebranding and worked with the graphic designers in the creation of collateral suite for three divisions, including websites. Developed presentations for each of the three divisions and a corporate presentation. Directed a variety of administrative and project support efforts for the corporate team, including supporting all director-level projects and information-management processes. Organized, planned, and handled all logistical issues… Show more Assisted with VP of Marketing for rebranding and worked with the graphic designers in the creation of collateral suite for three divisions, including websites. Developed presentations for each of the three divisions and a corporate presentation. Directed a variety of administrative and project support efforts for the corporate team, including supporting all director-level projects and information-management processes. Organized, planned, and handled all logistical issues for tradeshows company-wide and preformed comprehensive pre-show and post-show analysis for each trade show. Implemented lead process systems for three divisions and the corporate lead process and provided lead tracking company wide. Collaboration with VP of Marketing for marketing and advertising budget. Developed grant tracking system for all relevant grants for all three divisions as well as on a corporate level Assisted in grant applications for technology and manufacturing Department of Justice grants. Implemented Onvia program for state and local bids and opportunities and created the tracking system for all 3 divisions and corporate tracking. Maintained master tradeshow schedule for all tradeshows relevant to each division. Conducted in depth business development research and maintained competitor information, including advertising, web presence, industry news, etc. Coordination of vendors with tradeshow booth vendors, printers, promotional items, graphic designers, etc. Assisted in product launch logistics. Designed, coordinated, and maintained vital competitive analysis process to facilitate implementation of aggressive company marketing strategy. Show less



Neoterik Health Technologies

• National Sales and Marketing Manager

  • Sep 1997 - Mar 2004

  Achieved 433% national growth from $300,000 to $1.4 million in 2004; accounts were previously stagnant. The growth inspired the future sale of the company. Successfully established regional, national and international sales activities. Established a direct sales force, distribution networks and manufacturers representatives. Implemented systems to create and convert sales leads including activities such as customer service, advertising, company website, trade shows… Show more Achieved 433% national growth from $300,000 to $1.4 million in 2004; accounts were previously stagnant. The growth inspired the future sale of the company. Successfully established regional, national and international sales activities. Established a direct sales force, distribution networks and manufacturers representatives. Implemented systems to create and convert sales leads including activities such as customer service, advertising, company website, trade shows, promotions, databases, internet research and catalogs. Developed a complete marketing program where none previously existed. Program now serves as a training guide for new sales representatives, manufacturers’ representatives and customer service personnel. Developed a technique for introducing the sales concept to the sales force and the product to customers (including incentive programs, training sessions, PowerPoint presentations for different levels of distribution). Oversaw a wide variety of administrative functions, supporting all director-level projects and information-management processes. Compiled and analyzed data from monthly reports to prepare directors’ presentations to executive management. Developed internal correspondence that facilitated effective communication and transfer of information between five regional offices. Show less Achieved 433% national growth from $300,000 to $1.4 million in 2004; accounts were previously stagnant. The growth inspired the future sale of the company. Successfully established regional, national and international sales activities. Established a direct sales force, distribution networks and manufacturers representatives. Implemented systems to create and convert sales leads including activities such as customer service, advertising, company website, trade shows… Show more Achieved 433% national growth from $300,000 to $1.4 million in 2004; accounts were previously stagnant. The growth inspired the future sale of the company. Successfully established regional, national and international sales activities. Established a direct sales force, distribution networks and manufacturers representatives. Implemented systems to create and convert sales leads including activities such as customer service, advertising, company website, trade shows, promotions, databases, internet research and catalogs. Developed a complete marketing program where none previously existed. Program now serves as a training guide for new sales representatives, manufacturers’ representatives and customer service personnel. Developed a technique for introducing the sales concept to the sales force and the product to customers (including incentive programs, training sessions, PowerPoint presentations for different levels of distribution). Oversaw a wide variety of administrative functions, supporting all director-level projects and information-management processes. Compiled and analyzed data from monthly reports to prepare directors’ presentations to executive management. Developed internal correspondence that facilitated effective communication and transfer of information between five regional offices. Show less