Experience

Center for Advanced Public Safety

• United States
• Software Development
• 1 - 100 Employee

• Director of Brand Strategy

  • Oct 2021 - Present

• IT & Marketing Project Manager

  • Apr 2014 - Sep 2021

  ▪ Direct the marketing and design team in the development and production of materials andcoordinate workflow between members and projects. ▪ Develop and implement strategic marketing plans for multiple Public Information &Education (PI&E) campaign projects to inform the public of services and/or productsprovided by sponsoring agencies▪ Design, implement, and manage multiple state-wide campaigns from the concept stage tocompleted execution ▪ Devise concept for and write radio spots, TV commercial storyboards, product brochures,email blasts and social media campaigns▪ Define budget and contract with vendors for automated calling services, email blasts andprinting of brochures and posters▪ Secure media buy for billboard ads, radio and TV PSAs and digital and new media campaigns▪ Enforce timeline specifications for all media throughout all phases of the campaigns ▪ Serve as point of contact for vendors and sponsors and strive to nurture a lasting andrenewable customer relationships▪ Coordinate social media content in line with various campaigns’ objectives▪ Lead interviewing and hiring process for undergraduate and graduate student employees

• Marketing Coordinator

  • Mar 2012 - Mar 2014

  ▪ Author and conduct presentations to potential sponsors providing solutions based oncurrent technology and trends▪ Analyze market trends and environment to determine best solutions for sponsor needs▪ Gather data and interpret analytics to compile results of media campaigns▪ Create and revise internal communication pieces including product information sheets and exhibit displays▪ Interface with project managers in development of brand identities for software andweb-based products▪ Initiate and launch website redesign based on current needs and technology maintainingcompliance with University specifications



Chloe + Lulu / Little Bee Designs

• Owner

  • Aug 2004 - Present

  ▪ Create original line of art prints, greeting cards, jewelry, and other decorative items▪ Set-up booths at local and regional craft shows to market and sell merchandise▪ Design hand-made and computer generated wedding, birthday party and holiday invitations, corporate logos and marketing pieces ▪ Create original line of art prints, greeting cards, jewelry, and other decorative items▪ Set-up booths at local and regional craft shows to market and sell merchandise▪ Design hand-made and computer generated wedding, birthday party and holiday invitations, corporate logos and marketing pieces



Tuscaloosa Weight Loss / Tuscaloosa MedSpa / Crimson Urgent Care

• Marketing Director

  • Aug 2011 - Mar 2012

  ▪ Defined marketing and business development opportunities in the market▪ Researched competition and market conditions▪ Redistributed adversing dollars based on current market conditions and technologies▪ Developed strategic growth plan▪ Organized and conducted weekly staff meetings ▪ Analyzed existing business systems and researched and implemented alternatives to streamline daily operations ▪ Worked in partnership with the CEO and COO on special projects▪ Designed and wrote advertisements for radio, print, billboards and digital media



University Mall / Aronov Realty Management

• Assistant Marketing Director

  • Jun 2005 - Aug 2011

  ▪ Develop and implement annual marketing plans; assist in budget creation and management▪ Coordinate with outside vendors on all phases of event planning and execution fromcontracts to insurance to site details▪ Execute year-round programming within budget specifications, including mall-wide promotions, gift-with-purchase campaigns and mall-wide sales▪ Produce, direct and emcee seasonal fashion shows, including original theme development,model and fashion coordination, marketing collateral and publicity▪ Work with community and charity organizations in developing original programming▪ Design in-mall advertising and merchandising collateral and signage▪ Advise group of 75+ high school and elementary school students through audition process,monthly meetings, mall events, promotions, community service and volunteer projects ▪ Oversee gift card program through financial reporting and staff trainings▪ Assist in management of customer service center including hiring and training▪ Solicit participation from 90+ retailers for marketing campaigns and events▪ Work with maintenance and security contractors in daily operations and special events▪ Coordinate with local media via press releases and interviews▪ Maintain website & Facebook page including updating events and store promotions▪ Analyze sales figures and trends of retailers in regional mall and 5 strip centers



Pace Learning Systems, Inc.

• Publishing
• 1 - 100 Employee

• Marketing Coordinator

  • Sep 2004 - May 2005

  ▪ Created unique marketing and corporate identity pieces to ensure consistent brand image▪ Edited and oversaw development and design of company newsletter ▪ Drafted and distributed press releases to local and national media▪ Worked with inside and outside sales on lead generation, market research, and sales analysis▪ Developed marketing plan and orchestrated direct mail campaigns▪ Initiated company website redesign ▪ Created unique marketing and corporate identity pieces to ensure consistent brand image▪ Edited and oversaw development and design of company newsletter ▪ Drafted and distributed press releases to local and national media▪ Worked with inside and outside sales on lead generation, market research, and sales analysis▪ Developed marketing plan and orchestrated direct mail campaigns▪ Initiated company website redesign



Classic Wine Imports

• Sales & Marketing Coordinator

  • Jan 2002 - Jul 2004

  ▪ Coordinated wine tasting events: organized vendors, negotiated with facilities and cateringservices, oversaw event staff▪ Administered outside sales for 40+ person sales force, organized bi-weekly sales meetings▪ Created marketing materials including newsletters, sell sheets, and point-of-sale pieces▪ Operated as liaison between sales force, management, and 75+ suppliers▪ Maintained database of 2,000 customers, organized mailings via e-mail and air mail▪ Served as Executive Assistant to General Manager & Vice President ▪ Planned winery visits and travel arrangements for staff and customers, directed charitabledonations, set up supplier market visits