Experience

3CC

• United Kingdom
• Media Production
• 1 - 100 Employee

• Content Production Manager

  • Apr 2021 - Present

  • Key contact with stakeholders taking ideas from client brief through to execution.• Managing agency staff and freelancers making sure projects and campaigns are delivered on time and on budget whilst ensuring KPIs are met. • Responsible for organising the agency workflow – maintaining a shipshape production calendar.

• Website and social media manager

  • Aug 2017 - Mar 2021

  Working across a broad spectrum of clients including London Southend Airport, Scottish stately home Dumfries House, British interiors company Andrew Martin and London-based supplement brand GP Nutrition. For each client I have worked to establish their social media goals and devise tailor-made content strategies to achieve key performance indicators including conversions, engagement and impressions. I have also devised paid social media campaigns as well as introduced a blogger outreach and brand collaboration strategy. I also coordinated the design team on producing monthly graphic content I envisage, from snackable gifs to detailed infographics. I produced monthly reports detailing successes and weak spots as well as providing precise guidance as to how to amend ongoing. Key achievements include increasing Instagram engagement by 140% from previous three months and impressions by 230% via targeted campaign planning. Show less

• Editorial and Advertising Assistant

  • May 2015 - Aug 2017

  I sought out my first graduate position and joined the 3CC team initially on a freelance basis. I have worked across fashion clients such as Toni&Guy and Giles Deacon Couture as well as lifestyle brands including Greene & Co Estate Agents on their quarterly magazine, Compass. Producing feature articles across print and contemporaneous new pieces for online, I was in charge of collating the annual editorial content calendar across clients, writing snappy news stories and feature articles and interviewing industry figures as well as coming up with trend articles and beauty still life concepts. Specialism lay within digital content whereby I increased online views for Toni&Guy magazine by double in the first month of carefully curated article planning and dissemination.(Green&co/Urban Spaces) and A Magazine (Arcadia Group). Show less



Mote Paper

• Editor In Chief

  • Jun 2017 - Sep 2017

  I founded Mote Paper alongside a colleague due to the desire to fill a millennial fashion niche. I write news and long-form content for both online and print as well as commission writers, photographers, stylists, models and makeup artists to work on a collaborative basis. The first teaser print issue was recently launched during London Fashion Week SS18 and I am now spearheading the second full-sized print edition due to debut in March. I founded Mote Paper alongside a colleague due to the desire to fill a millennial fashion niche. I write news and long-form content for both online and print as well as commission writers, photographers, stylists, models and makeup artists to work on a collaborative basis. The first teaser print issue was recently launched during London Fashion Week SS18 and I am now spearheading the second full-sized print edition due to debut in March.



Salon Business magazine

• Online News and Social Media Producer

  • Feb 2017 - Aug 2017

  I was approached directly for this role which consisted of producing daily online news reports as well as managing the magazine’s Twitter, Facebook, Instagram and Pinterest channels. I worked to complete an audience demographic analysis before creating a brand specific social media content plan, working to achieve the goals of increased vanity metrics, engagement and impressions, as well as actively directing users back to the website. Through concise and timely social messaging and specially produced graphic content I increased overall social engagement by 121% and reach by 230% in the space of a month. Show less



CLIC DIGITAL

• IT Services and IT Consulting

• Editor in Chief

  • May 2016 - Aug 2017

  Founder and Editor in Chief of CLIC DIGITAL. A new website launching in June 2016 dedicated to providing savvy millennials with news and analytical feature articles. clic-digital.com Founder and Editor in Chief of CLIC DIGITAL. A new website launching in June 2016 dedicated to providing savvy millennials with news and analytical feature articles. clic-digital.com



Kettle Mag

• Writing and Editing

• Fashion Editor

  • Feb 2015 - Nov 2015

  In this position I was the head of a small team of 10 writers. I would suggest weekly article topics comprising both current affairs ideas as well as evergreen content. Once writers submitted articles I sub-edited and published using Kettle Magazine’s WordPress hosted website. As part of this role I also took part in a Twitter takeover once a month. In this position I was the head of a small team of 10 writers. I would suggest weekly article topics comprising both current affairs ideas as well as evergreen content. Once writers submitted articles I sub-edited and published using Kettle Magazine’s WordPress hosted website. As part of this role I also took part in a Twitter takeover once a month.



WJ (Who's Jack) London

• Online Audio and Video Media

• Freelance fashion writer

  • Feb 2014 - Jul 2015

  I attended London Fashion Week events and wrote online reports. This was a fast-paced environment and required producing up to ten 300 words fashion reports per day. I attended London Fashion Week events and wrote online reports. This was a fast-paced environment and required producing up to ten 300 words fashion reports per day.



Tunes, Trends and Threads Ltd.

• Retail

• Content Writer

  • Mar 2015 - Jun 2015

  Fashion content writer. Article topics include: street style, urban brands and street-wear and festival fashion. www.ttthreads.com Fashion content writer. Article topics include: street style, urban brands and street-wear and festival fashion. www.ttthreads.com



Equine Abandonment

• Founder

  • Nov 2014 - May 2015

  Founder of Equine Abandonment- a website exploring the issue of horse abandonment and neglect in the South East of England. (Primarily Essex and Kent.) Includes industry expert interviews from rescue centres managers, horse breeders and council members. A culmination of written articles, online video packages, audio and original photography. equineabandonment.weebly.com Founder of Equine Abandonment- a website exploring the issue of horse abandonment and neglect in the South East of England. (Primarily Essex and Kent.) Includes industry expert interviews from rescue centres managers, horse breeders and council members. A culmination of written articles, online video packages, audio and original photography. equineabandonment.weebly.com