Experience

RICHARD LANG & SON LIMITED

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Marketing Manager

  • Nov 2020 - Present



VBC Group

• United Kingdom
• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• Business Development & Marketing Executive

  • Aug 2014 - Nov 2020

  Key Responsibilities:● Develop, support and promote company goals, including message development, social media content creation, and media outreach● Support sales and account management, providing tools for successful sales growth, including market trends and research● Hold accountability for all corporate and packaged brands, demonstrate a strong understanding of both B2B and B2C marketing● Manage and control all inbound and outbound communications including PR, editorials, trade and community engagement, such as branding the whole business and developing new innovations, whilst expanding market share. This includes Additive Manufacturing and in house wire processing● Lead on the development and implementation of the long term global business development strategy plan and priorities, ensure plans meet company objectives. This led to a new facility in Singapore● Achieve financial objectives by monitoring the annual budget, schedule expenditures, analyse variances and initiate corrective actions● Implement numerous strategies to facilitate digital marketing efforts including Social Media, SEO, and organic search marketing, content development, email marketing, keyword, and competitor analysis, built a strong social media presence● End to end management of all sponsorship for conferences and events● Identify target audiences and create strategies to effectively engage them● Ensure marketing content aligns with the brand’s identity and message, and assist with marketing campaigns ● Manage numerous projects; monitor all project deliverables including timing, scope, and budgets to mitigate any risks● Establish relationships with internal and external stakeholders to identify and address opportunities● Support with decision making by producing reports relating to campaign performance, ROI, and strategies



Derby Brewing Co

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Sales and Marketing Executive

  • Jan 2013 - Dec 2013

• Sales Manager

  • Jan 2010 - Jan 2013