Experience

Hyphen Group

• Hong Kong
• Internet Publishing
• 1 - 100 Employee

• Senior UI UX Designer

  • Jan 2020 - Present

  Hyphen Group is a leading fintech company in Greater Southeast Asia, reaching over 10 million consumers per month and working with more than 220 financial institutions across six markets including Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand. Founded in 2014 and dual-headquartered in Hong Kong and Singapore, Hyphen Group - formerly known as CompareAsiaGroup - is a portfolio of digital finance companies that empowers and connects people to a better financial future through innovative tools, personalised digital experiences and expert insights, and accelerates the digitisation of the financial industry. We build the future of personal finance through 3 pillars: Comparison and Membership (MoneyHero, CompareHero, MoneyMax, SingSaver, Money101, MoneyGuru and Seedly), as well as SaaS (eKos_connect).Spearheading UI/UX design across six markets driving innovation in our products and creating meaningful interactions with our customers. Ensuring our products are relevant, useful, and user-centric to empower our customers to lead healthier financial lives.

• Senior UI Designer

  • May 2019 - Jan 2020

  Leading UI Design across six markets, driving innovation in our products, ensuring usability and accessibility for our customers, elevating features and capabilities with a strong brand focus, adding meaningful micro-interactions, and creating procedures for seamless end-to-end processes.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Digital Art Director

  • Nov 2018 - May 2019

  Working with brands across travel, retail, property development, insurance and FMCG in markets throughout Asia and the US to deliver innovative, digitally-focussed creative strategies. There is no such thing as a typical day as an Isobar creative, seamlessly moving between building brand identities, leading digital strategies and executions for end-to-end campaigns and projects, implementing UX methodologies to create tailored, user-centric digital experiences, developing the UI & UX for native mobile applications and responsive websites, ideation and creation of motion graphics and direct digital advertising executions, and of course client presentations. In addition to the above, I also lead digital project working teams and mentor junior designers.Isobar was awarded Campaign Asia's Digital Agency of the Year (Hong Kong) for 2017 and 2016.

• Digital Art Director

  • Aug 2016 - Oct 2018

  Responsible for delivering digital strategies and executions for end-to-end campaigns and projects, collaborating with Strategy and UX teams, as well as external stakeholders to create tailored, user-centric experiences, and simplifying complex problems in to easily understandable, beautifully presented communications. The outputs for solving our clients’ challenges include social media advertising, mobile native applications, web based responsive design, direct digital advertising and online-to-offline experiences.



The Now Protocol

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Graphic Designer

  • Mar 2014 - Jul 2016



Signarama Surry Hills

• Australia
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Nov 2010 - Mar 2014



Sign A Rama North Sydney

• Junior Graphic Designer

  • Feb 2010 - Oct 2010