Territory Sales Manager

• Jan 2023 - Present

Kestra Networking Committee Co-Leader Kestra Networking Committee Co-Leader

MedTech Commercialization Consultant

• Mar 2019 - Jan 2023

Rebecca consulted with several MedTech firms as clients in the creation of breakthrough customer experiences. These included both startups and Fortune 500 clients in Concierge Medicine, Dermatology, Cardiology, and Ophthalmology areas. Projects involved making recommendations for commercial launch initiatives and distribution channels in the USA, conducting and analyzing primary and secondary market research within the entire patient care ecosystem, and generating customer experience requirements for a breakthrough technology in the pre-clinical trial stage. Show less

Senior Director, Care Services and Labs Marketing

• Oct 2021 - Jun 2022

Senior Director, HCP and Enterprise Marketing

• Mar 2021 - Oct 2021

Vice President Of Marketing

• Feb 2020 - Aug 2020

Rebecca was charged with leading all marketing efforts to enable brand awareness, engagement, and use of LKC Technologies products in the eye disease diagnostics category. LKC Technologies is the industry leader in the manufacturing of visual electrophysiology products. These are used to diagnose a large number of ophthalmic conditions and vision-threatening diseases, as well as the discovery of primary retinal disorders, in both humans and animals. LKC Technologies serves the needs of ophthalmic testing by both ophthalmologists and veterinarians. Show less

Executive Consultant

• Mar 2019 - Apr 2019

Senior Director of Patient Marketing

• Jan 2018 - Mar 2019

As the head of Patient Marketing, Rebecca managed a cohort of resources across the patient experience including internal and external contract resources achieving Key Performance Indicators (KPI's) including revenue and operational metrics as well as a Gold Award of Excellence from Notal Vision's executives. In this work, several patient programs and initiatives had patient satisfaction ratings higher than 90% resulting in two company Award of Excellence achievements.

Senior Director of Customer Engagement

• Apr 2017 - Jan 2018

Through a combination of cross-functional collaboration leading indirect resources, Rebecca and team revolutionized the Customer Experience (CX) for patients and physicians at Notal Vision by gaining a deep understanding of the customers and customer journey followed by developing listening points and translating data to actions resulting in an over a 600% increase in the Net Promoter Score (NPS).

Managing Director | Consulting, Product Development, Early-Stage Development, Medical Device

• 2010 - Mar 2017

As a Managing Director of this biomedical consulting firm for med tech startups in the space, Rebecca and her team assisted customers in assessing proprietary technology for potential use in the biomedical space. Her consulting work included: -Analysis of biomedical space for potential areas of interest or use of customer’s technologies. Identification of key industry leaders and then the creation of interview guides for market feasibility research. -Assisting start-ups with market research, portfolio analysis, and branding. -Utilization of “Brainwriting” concept to facilitate workshops for idea generation. -Recruitment and coordination of a high-powered team for customer engagements. Show less

Sr Product Manager | New Product Planning, Strategic Marketing, VOC, Product Strategy

• 2006 - 2009

In this role, Rebecca was responsible for product strategy to include new product feature enhancement releases and product phase-outs of projects up to $70M for both implantable devices and for remote patient management systems (wanded and wireless devices). Her other accomplishments and projects in this role included:-Conducted Voice of the Customer Analysis with physicians, nurses, clinicians, and practice managers.-Repeatedly engaged and consulted with industry Key Opinion Leaders in the product strategy and creation process.-Worked on cross-functional teams consisting of R&D, Regulatory, Legal, Strategic Marketing, Product Marketing, Clinicals throughout the product development cycle to include the creation of product roadmaps, functional plans, marketing specifications, claims, and user interface requirements.-Created and ran customer advisory group tasked with strategy, product requirements, customer satisfaction and usability for products in the company portfolio.-Participated on a collaborative project with the award-winning global design firm, IDEO as an integral team member.-Kept the pulse on the market needs through continued participation in Heart Rhythm Society, Heart Failure Society of American, and American College of Cardiology.-Received Boston Scientific Marketing Excellence Award 2007 Show less

Senior Product Manager

• 2004 - 2006

As Sr. Product Manager at Boston Scientific, Rebecca was part of a cross-functional team which launched the LATITUDE Patient Management Product, a remote patient management system for patients with implantable pacemakers and heart defibrillators. In this, she was responsible for LATITUDE's customer experience for Heart Rhythm Society's Annual Meeting, the premier clinician and industry event of the year. For her tremendous work in this area, she received The Guidant Marketing Excellence Award.

Project Manager

• 2003 - 2004

As a project manager, Rebecca was instrumental in a turnaround of an $8M handheld Personal Digital Assistant (PDA) inventory management project. In this role, she:-Collaborated with International affiliates, software developer, and the local IS team to identify and fill gaps. -Created and implemented an organizational strategy for the Information Systems department.-Built long-term capabilities in the Japan IS team through coaching and mentoring key individuals, including managing a three-person team in the department. Show less

Project Manager / Business Analyst

• 2002 - 2003

Rebecca served as the Interface between R&D and Information Systems coordinating over eight other teams in the early development stages of Advanced Patient Management (LATITUDE Patient Management) Project.Worked on Sales Force Automation projects in various aspects of the software development cycle, ranging from running the software pilot, writing business requirements documents and through gaining feedback from the end-users.

Solution Sales: Technology Services

• May 1996 - May 2000

In this role at IBM, Rebecca was responsible for providing solution sales of technologies including: Cloud Computing and Internet-based services to Fortune 500 clients. Accomplishments included: -Top 10% in branch office achieving 100% of 1999 team quota. -Involved in cross-functional teams to close deals totaling $9.4 million in TCV for Internet start-ups. -Won IBM Super Start Award, 1997 -Won IBM Competitive Win Back Contest; 108% of 1998 team quota -Managed four state region with multinational companies -Solely designed and implemented a marketing and sales plan for IBM Workgroup Services -Completed IBM Sales Training (New York, New York), IBM Education and Training IBM Global Services divested this division to AT&T Global Services in 1999. Show less