Experience

Zips Car Wash LLC

• United States
• Retail
• 100 - 200 Employee

• Chief Marketing Officer

  • Oct 2023 - 3 months

  Plano, Texas, United States



Raising Cane's Chicken Fingers

• United States
• Restaurants
• 1 - 100 Employee

• Vice President of Marketing

  • May 2018 - Oct 2023

  Plano, Texas Enterprise leadership role heading up a 40+ person Restaurant Marketing department. - Drive the localization of the brand and implementation of the marketing strategy. - Develop national and local marketing calendars, sponsorships and media plans to drive sales and profitable traffic. - Ensure the effective marketing of new restaurant openings and community outreach. - Manage consistent execution of core marketing programs, promotions, and events in order to monitor results… Show more Enterprise leadership role heading up a 40+ person Restaurant Marketing department. - Drive the localization of the brand and implementation of the marketing strategy. - Develop national and local marketing calendars, sponsorships and media plans to drive sales and profitable traffic. - Ensure the effective marketing of new restaurant openings and community outreach. - Manage consistent execution of core marketing programs, promotions, and events in order to monitor results and impacts. - Negotiate all major university and professional sponsorship contract terms and conditions services and manage to agreements. - Facilitate the hiring and development of personnel, as well as Restaurant Marketing training at all levels of the organization. Show less



TGI Fridays

• United States
• Restaurants
• 700 & Above Employee

• Senior Director, Brand Marketing, Innovation & Bar/Beverage Strategy

  • Apr 2017 - May 2018

  Dallas/Fort Worth Area Head of the Brand Marketing Department leading the menu innovation, bar and beverage, local/field marketing and promotional activation teams. Managed seven direct reports. - Responsible for marketing planning to support the overall brand strategy, along with effective System sell-in. - Developed national and test marketing calendars and adapt as needed to meet AOP, sales delivery and EBITDA objectives. - Worked with agency and creative teams to develop 5+ national media campaigns… Show more Head of the Brand Marketing Department leading the menu innovation, bar and beverage, local/field marketing and promotional activation teams. Managed seven direct reports. - Responsible for marketing planning to support the overall brand strategy, along with effective System sell-in. - Developed national and test marketing calendars and adapt as needed to meet AOP, sales delivery and EBITDA objectives. - Worked with agency and creative teams to develop 5+ national media campaigns and 3 menu implementations per year. - Delivered product innovation and vetted, proven promotional platforms that both elevate the brand while delivering immediate traffic and sales needs. Show less



Yum! Brands

• United States
• Restaurants
• 700 & Above Employee

• Director, Brand Marketing & Innovation at Pizza Hut US

  • Oct 2015 - Mar 2017

  Dallas/Fort Worth Area Led brand team with five direct reports. Supervised national marketing calendar and 12-36 month pipeline development for Pizza, WingStreet chicken, and Hershey’s signature desserts line. Led franchisee food committee to align on key innovation and quality initiatives. Managed co-branding partnership with Hershey Company for core and dessert innovation. Oversaw hiring and developing of brand marketing team talent. - Proactively drove national marketing calendar strategy, including… Show more Led brand team with five direct reports. Supervised national marketing calendar and 12-36 month pipeline development for Pizza, WingStreet chicken, and Hershey’s signature desserts line. Led franchisee food committee to align on key innovation and quality initiatives. Managed co-branding partnership with Hershey Company for core and dessert innovation. Oversaw hiring and developing of brand marketing team talent. - Proactively drove national marketing calendar strategy, including doubling product pipeline. - Developed creative positioning and 360 marketing plans for 75% of the national marketing calendar to drive positive SSSG. - Created blue sky innovation strategy, resulting in 3 new growth layers to drive deeper consumer engagement. - Provided day-to-day leadership for the brand and innovation teams.

• Senior Manager, Brand Marketing at Pizza Hut International

  • Dec 2013 - Oct 2015

  Miami/Fort Lauderdale Area Oversaw regional brand performance and expansion plan ($1 billion in annual sales). Defined regional marketing calendar strategy, including creative/advertising, product innovation and consumer research planning. - Initiated value strategy, including roll-out of proprietary business diagnostic tools/data resulting in positive traffic growth. - Led e-commerce/digital marketing platform roll-out in Puerto Rico, Peru and Mexico. - Provided leadership and direction to agency to… Show more Oversaw regional brand performance and expansion plan ($1 billion in annual sales). Defined regional marketing calendar strategy, including creative/advertising, product innovation and consumer research planning. - Initiated value strategy, including roll-out of proprietary business diagnostic tools/data resulting in positive traffic growth. - Led e-commerce/digital marketing platform roll-out in Puerto Rico, Peru and Mexico. - Provided leadership and direction to agency to create quality branding campaign, resulting in best in class.

• Senior Manager, Brand Marketing at Taco Bell International

  • Aug 2011 - Dec 2013

  Miami/Fort Lauderdale Area Managed regional brand performance and expansion plan ($300 million in annual sales). Defined regional marketing calendar strategy, including creative/advertising, product innovation and consumer research planning. - Delivered breakthrough marketing plans, including solid product and menu layer launches of Doritos Locos Tacos, Cantina Bell Menu, and Breakfast sales layer producing positive SSSG. - Created Live Más regional brand campaign to foster brand affinity. - Led new… Show more Managed regional brand performance and expansion plan ($300 million in annual sales). Defined regional marketing calendar strategy, including creative/advertising, product innovation and consumer research planning. - Delivered breakthrough marketing plans, including solid product and menu layer launches of Doritos Locos Tacos, Cantina Bell Menu, and Breakfast sales layer producing positive SSSG. - Created Live Más regional brand campaign to foster brand affinity. - Led new market entry in Colombia and El Salvador with integrated 360 brand campaign.

• Manager, Brand Marketing at Taco Bell US

  • Feb 2007 - Aug 2011

  Orange County, California Area Led high performing cross-functional teams to develop and test concepts for national calendar execution. Spearheaded development of innovative product and sales layer concepts promoting brand growth. - Re-engineered the Why Pay More! Value Menu to ignite positive traffic growth across the system. - Authored the Cantina Bell Menu strategy in partnership with Celebrity Chef Lorena Garcia to improve quality brand perceptions and drive visit frequency. - Planned, directed, and… Show more Led high performing cross-functional teams to develop and test concepts for national calendar execution. Spearheaded development of innovative product and sales layer concepts promoting brand growth. - Re-engineered the Why Pay More! Value Menu to ignite positive traffic growth across the system. - Authored the Cantina Bell Menu strategy in partnership with Celebrity Chef Lorena Garcia to improve quality brand perceptions and drive visit frequency. - Planned, directed, and developed 360 marketing and growth strategies for Fresco/Drive Thru diet platform, including management of spokesperson Christine Dougherty.



SAP

• Germany
• Software Development
• 700 & Above Employee

• Digital Marketing Consultant

  • Jun 2006 - Sep 2006

  Greater Philadelphia Area Served as an internal consultant to create social media strategy, tactics and a business plan to promote SAP and its software solutions to IT industry analysts, financial analysts, customers and prospects via the blogosphere. - Crafted best-in-class newsroom solutions for SAP’s external Web site to increase web traffic. - Interfaced with global team and Burson-Marsteller to create corporate messaging, media pitches and press interview briefing documents.



Tierney

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive, Public Relations

  • Aug 2002 - Sep 2005

  Greater Philadelphia Area Planned and managed marketing and crisis communications programs for clients including McDonald’s, Keystone Foods, Lincoln Financial Group, Coca-Cola, The Philadelphia Eagles, Blank Rome LLP. - Served as strategic marketing and public relations partner for the McDonald’s Eastern Division and Franchise Community of the Greater Philadelphia Region. - Created, sold-in and ran $20,000 local, education program - McDonald’s Go Active! Academic Awards on behalf of the McDonald’s Restaurants… Show more Planned and managed marketing and crisis communications programs for clients including McDonald’s, Keystone Foods, Lincoln Financial Group, Coca-Cola, The Philadelphia Eagles, Blank Rome LLP. - Served as strategic marketing and public relations partner for the McDonald’s Eastern Division and Franchise Community of the Greater Philadelphia Region. - Created, sold-in and ran $20,000 local, education program - McDonald’s Go Active! Academic Awards on behalf of the McDonald’s Restaurants of the Greater Philadelphia Region. - Coordinated branding and media relations plan for Lincoln Financial Group’s community relations outreach programs, including its stadium naming rights agreement with the Philadelphia Eagles, which achieved a national brand awareness increase of 27 percent from 2002-2003. - Provided counsel pertaining to the Hispanic Consumer Market, as well as oral/written translation of Spanish language placements for IBM, Verizon Wireless and Independence Blue Cross. Show less