Experience

A&MPLIFY by Alvarez and Marsal

• United States
• Professional Services
• 1 - 100 Employee

• Senior Director

  • 2022 - Present

  Leveraging a combination of design, AI, technology and strategy, A&MPLIFY is a digital agency that helps clients accelerate top-line growth. Founded within Alvarez and Marsal, A&MPLIFY is comprised of seasoned digital talent and leaders with experience across consulting firms, digital agencies, big tech, startups and Fortune 500s. We create breakthrough growth by helping companies:​ ​ * Create compelling customer-focused products, solutions and experiences * Reinvent commerce and loyalty programs and align them with optimized marketing strategies​ * Accelerate organization (systems, capabilities, talent) digital maturity



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Strategy Director - Digital Product, Growth & Customer Experience

  • 2020 - 2022

  Global Beauty Client – Digital Loyalty Strategy & Customer Experience* Led an international team of 8 to competitively reposition client in five Asia markets* Benchmarked 40+ loyalty programs across Asia markets; Assessed digital customer experience for a subsetGlobal Apparel Client – Innovation Agenda (Managing Director level role)* Led cross-functional teams in exploring 10+ innovation opportunities* Led coordination across leaders at Accenture, an AI startup, and client to establish a 3-way partnership agreement to incubate an AI-enabled customer experience MVPLoyalty Offering Development* Co-led loyalty offering materials development including market research on industry-leading travel and retail loyalty programs* Materials distributed across 200+ practitioners as primary sales materials for loyalty pursuits

• Strategy Manager / Lead Product Manager

  • 2018 - 2020

  US Retail Client – New Digital Loyalty Program Ideation & Incubation* Developed new loyalty program concept with expected incremental $400+ Mil. annual EBITDA* Drove customer research, customer mindsets synthesis, journey mapping, market and competitive analysis, concept development, feature prioritization, wireframes design, monetization plan, and value case developmentUS Fintech Client – Analytics MVP (Minimum Viable Product) Development* Co-led successful end-to-end delivery of 2 cloud-based customer behavior analytics MVPs* Co-led agile team of 15+ including business analysts, functional analysts, data scientists, designers, and engineers* Oversaw feature prioritization, user requirements, user stories, user testing, product roadmap, and UI* Contributed to $9+ Mil. in sales; Solutioned, priced, negotiated, and contracted with SVP and C-Suite level clientsGlobal Tech/Payments Client – Data Products Ideation & Incubation* Identified 30+ new data product opportunities and prioritized 2 for prototyping* Evaluated product revenue potential ($100 Mil. - $1+ Bil.), competitive landscape, data availability, and capabilitiesUS Retail Client - Omnichannel Strategy* Developed new omnichannel strategy; Led team in assessing client’s offerings vs. competitors, identifying and prioritizing 70+ initiatives, and developing strategic imperativesGlobal Industrial Client - Product Shift to SAAS* Led market analysis and ecosystem assessment for new B2B digital productPE Offering Development* Led team of 15; Developed digital growth playbook to identify portfolio company revenue increase opportunities across the digital funnel (e.g. awareness, traffic, conversion, loyalty)

• Strategy Senior Consultant

  • 2017 - 2018

  Global Consumer & Industrial Goods Client - Front Office and R&D Capability Assessment* Assessed Sales, Marketing, and R&D capabilities, identified strategic initiatives and developed customer segmentation and prioritization analysis for CMO, CFO and Head of Product DevelopmentFortune 500 Consumer Packaged Goods Client - Front Office Operating Model Re-design* Sales & marketing operating model, organization design, and account management playbook to support market share expansion for CMO, Chief Sales Officer and Chief Strategy OfficerGlobal Beauty Client - Marketing Spend Optimization* Analyzed marketing spend to optimize ROI and re-allocate across priority brands


The Wharton School
• United States
• Higher Education
• 700 & Above Employee
• MBA Student

  • 2015 - 2017


Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Senior Product Manager

  • Jun 2016 - Aug 2016

  * Owned and delivered product launch go/no-go evaluation, strategy, and launch plan for Amazon Launchpad Canada (launched in November 2016) targeted to startups and venture capital firms * Engaged 20+ cross-functional stakeholders to develop launch plan covering technology/website, logistics, inventory planning, financial value case, public relations, and marketing * Owned and delivered product launch go/no-go evaluation, strategy, and launch plan for Amazon Launchpad Canada (launched in November 2016) targeted to startups and venture capital firms * Engaged 20+ cross-functional stakeholders to develop launch plan covering technology/website, logistics, inventory planning, financial value case, public relations, and marketing

• Consultant / Lead Product Manager

  • 2013 - 2015

  US Banking Client – Forecasting Product Development* Developed internal forecasting product for a $20+ Bil. business segment, driving ~50% efficiency improvement* Led team of 5, partnered with 10+ engineers and drove product decisions across finance and technology leadership* Gathered user requirements, structured complex underlying logic, identified data sources, and created roadmap

• Senior Analyst - Corporate Development / Business Development Finance

  • 2009 - 2013

  * Partnered with multi-national teams to provide client business cases, strategic pricing, profitability optimization, capital investment analysis and competitive contract terms for international transactions valued at $25-$300 Mil.* Founded and led Accenture DC Women in Finance (WIF) program (70+ members) focused on networking, leadership, and mentoring; DC WIF materials distributed globally as a model to start/enhance programs across Europe, Latin America, and the U.S.(promoted from Analyst to Sr. Analyst in 2011)