Experience

Center for American Progress

• United States
• Think Tanks
• 200 - 300 Employee

• Senior Director, Content Strategy

  • Jul 2022 - Present

  - Manage a team that runs content media strategy for American Progress’ digital and policy work. - Ensure a shared content strategy calendar is available team-wide - Direct and assist team in working with policy teams to develop roll-out plans for products and major initiatives; create digital toolkits; and use the news cycle to boost key policy priorities and campaigns. - Direct collaboration with the analytics team and use of analytics to improve all digital communications outputs… Show more - Manage a team that runs content media strategy for American Progress’ digital and policy work. - Ensure a shared content strategy calendar is available team-wide - Direct and assist team in working with policy teams to develop roll-out plans for products and major initiatives; create digital toolkits; and use the news cycle to boost key policy priorities and campaigns. - Direct collaboration with the analytics team and use of analytics to improve all digital communications outputs and processes, with a focus on growing audience reach, increasing user engagement, and driving mission-relevant impact. - Use content and audience engagement to grow American Progress’ online audience and its strategic value across digital platforms, web, email, and social – including identifying opportunities and experimenting with emerging platform - Partner with brand stewards and creative producers across the organization to align content output with brand character and goals and Identify digital opportunities for brand elevation

• Director, Content Strategy

  • Jan 2021 - Aug 2022

• Social Media Director

  • Sep 2018 - Jan 2021

  - Serve as a social media communications consultant for the 19 policy teams within the organization. - Develop comprehensive digital messaging strategies and campaigns for individual policy teams and organization-wide initiatives in partnership with email and web development teams. - Develop and build the brands of both of policy teams and policy leads. - Oversee and develop distribution plans for campaign or product-specific multimedia assets. - Identify, develop, and analyze the… Show more - Serve as a social media communications consultant for the 19 policy teams within the organization. - Develop comprehensive digital messaging strategies and campaigns for individual policy teams and organization-wide initiatives in partnership with email and web development teams. - Develop and build the brands of both of policy teams and policy leads. - Oversee and develop distribution plans for campaign or product-specific multimedia assets. - Identify, develop, and analyze the most pertinent campaign performance metrics. - Orchestrate and direct live event coverage. - Manage a small and nimble team.



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Senior Audience Development Manager

  • Feb 2018 - Jul 2018

  - Worked with a team of social media producers on platform-specific strategies to increase engagement across multiple brands - Grew Instagram Stories engagement by 44%, Twitter engagement by 113%, Apple News uniques by 81% for one brand (all increases are month over month) - Developed platform-specific series designed to increase engagement for one brand - Strategized with editors and writers in regular content planning and pitching meetings across multiple brands - Proposed and… Show more - Worked with a team of social media producers on platform-specific strategies to increase engagement across multiple brands - Grew Instagram Stories engagement by 44%, Twitter engagement by 113%, Apple News uniques by 81% for one brand (all increases are month over month) - Developed platform-specific series designed to increase engagement for one brand - Strategized with editors and writers in regular content planning and pitching meetings across multiple brands - Proposed and successfully implemented new reporting and tagging structures for two brands in order to retrieve detailed, actionable insights from the data - Curated a daily newsletter, informed by data in my reports, for one brand Show less - Worked with a team of social media producers on platform-specific strategies to increase engagement across multiple brands - Grew Instagram Stories engagement by 44%, Twitter engagement by 113%, Apple News uniques by 81% for one brand (all increases are month over month) - Developed platform-specific series designed to increase engagement for one brand - Strategized with editors and writers in regular content planning and pitching meetings across multiple brands - Proposed and… Show more - Worked with a team of social media producers on platform-specific strategies to increase engagement across multiple brands - Grew Instagram Stories engagement by 44%, Twitter engagement by 113%, Apple News uniques by 81% for one brand (all increases are month over month) - Developed platform-specific series designed to increase engagement for one brand - Strategized with editors and writers in regular content planning and pitching meetings across multiple brands - Proposed and successfully implemented new reporting and tagging structures for two brands in order to retrieve detailed, actionable insights from the data - Curated a daily newsletter, informed by data in my reports, for one brand Show less



Mashable

• United States
• Online Media
• 200 - 300 Employee

• Audience Development Manager

  • Nov 2016 - Feb 2018

  - Collect, track and pitch news stories from various social platforms for section editors - Provide real-time insights and solutions to social media and traffic related queries from editors - Work with a team of eight social media producers on strategic packaging of content - Advise editorial teams on social media best practices and new products from various social media platforms - Provide insights for daily editorial meetings - Manage a team of three associates - Have grown… Show more - Collect, track and pitch news stories from various social platforms for section editors - Provide real-time insights and solutions to social media and traffic related queries from editors - Work with a team of eight social media producers on strategic packaging of content - Advise editorial teams on social media best practices and new products from various social media platforms - Provide insights for daily editorial meetings - Manage a team of three associates - Have grown Snapchat Discover views by 244%, Facebook reach by 262% , and Twitter views by 1.8K% so far (all increases are year over year) - Oversaw and QA-ed the implementation of a more detailed tagging structure to provide better, more thorough insights - Launched and continue to execute monthly traffic and strategy reports for Snapchat Discover - Provide bi-monthly traffic recaps with strategic insights for editorial and leadership teams Show less - Collect, track and pitch news stories from various social platforms for section editors - Provide real-time insights and solutions to social media and traffic related queries from editors - Work with a team of eight social media producers on strategic packaging of content - Advise editorial teams on social media best practices and new products from various social media platforms - Provide insights for daily editorial meetings - Manage a team of three associates - Have grown… Show more - Collect, track and pitch news stories from various social platforms for section editors - Provide real-time insights and solutions to social media and traffic related queries from editors - Work with a team of eight social media producers on strategic packaging of content - Advise editorial teams on social media best practices and new products from various social media platforms - Provide insights for daily editorial meetings - Manage a team of three associates - Have grown Snapchat Discover views by 244%, Facebook reach by 262% , and Twitter views by 1.8K% so far (all increases are year over year) - Oversaw and QA-ed the implementation of a more detailed tagging structure to provide better, more thorough insights - Launched and continue to execute monthly traffic and strategy reports for Snapchat Discover - Provide bi-monthly traffic recaps with strategic insights for editorial and leadership teams Show less



Digital Content Group

• United States

• Content and Audience Development Manager

  • 2015 - 2016

  - Grew YouTube subscribers by 188%, Twitter followers by 444% and Facebook likes by 343% - Produced and marketed content-specific videos with over 75,000 views to date - Partnered with brands and industry influencers - Edited three articles a day and wrotecorresponding social media copy - Increased website traffic by 372% in six months - Facilitated media partnerships - Generated responsive content to spontaneous events and trends in social media space - Developed… Show more - Grew YouTube subscribers by 188%, Twitter followers by 444% and Facebook likes by 343% - Produced and marketed content-specific videos with over 75,000 views to date - Partnered with brands and industry influencers - Edited three articles a day and wrotecorresponding social media copy - Increased website traffic by 372% in six months - Facilitated media partnerships - Generated responsive content to spontaneous events and trends in social media space - Developed complementary media strategies for film releases - Managed a team of three editors Show less - Grew YouTube subscribers by 188%, Twitter followers by 444% and Facebook likes by 343% - Produced and marketed content-specific videos with over 75,000 views to date - Partnered with brands and industry influencers - Edited three articles a day and wrotecorresponding social media copy - Increased website traffic by 372% in six months - Facilitated media partnerships - Generated responsive content to spontaneous events and trends in social media space - Developed… Show more - Grew YouTube subscribers by 188%, Twitter followers by 444% and Facebook likes by 343% - Produced and marketed content-specific videos with over 75,000 views to date - Partnered with brands and industry influencers - Edited three articles a day and wrotecorresponding social media copy - Increased website traffic by 372% in six months - Facilitated media partnerships - Generated responsive content to spontaneous events and trends in social media space - Developed complementary media strategies for film releases - Managed a team of three editors Show less



TheWrap.com

• United Arab Emirates
• Architecture and Planning

• Digital Media Producer

  • 2013 - 2015

  - Launched social media and video departments for this startup company - Created and managed all social media strategies to optimize website traffic - Grew social media engagement: YouTube subscribers by 988%, Twitter followers by 471%, and Facebook likes by 253% in three years - Researched and wrote timely news articles and video write ups - Analyzed audience behavior and tailored company’s approach to benefit users - Collaborated with website redesign team - Created… Show more - Launched social media and video departments for this startup company - Created and managed all social media strategies to optimize website traffic - Grew social media engagement: YouTube subscribers by 988%, Twitter followers by 471%, and Facebook likes by 253% in three years - Researched and wrote timely news articles and video write ups - Analyzed audience behavior and tailored company’s approach to benefit users - Collaborated with website redesign team - Created cohesive UX/UI experience for website and mobile app - Liaised with networks and studios - Produced more than 200 shoots - Directed on-camera interviews for breaking entertainment news - Collaborated with editorial and sales teams

• Intern

  • May 2012 - Jan 2013

  - Developed strategies for and currently managing social media outlets: Twitter, Facebook, Linkedin. - Contributed to articles by doing research and creating graphics for reporters - Covered numerous red carpet events, including the 2012 Primetime Emmy Awards - Wrote articles about red carpet events - Performed general office tasks: mailing, answering phones