Experience

Knowledge Visual Technology Ltd

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & Events Manager

  • Jul 2023 - Present

  London, England, United Kingdom



CPS Group

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Sustainability Director

  • Mar 2022 - Present

  London, United Kingdom



Informa Markets

• United Kingdom
• Events Services
• 700 & Above Employee

• Marketing Executive

  • Oct 2020 - Feb 2022

  London, England, United Kingdom - Developed and implemented a multi-channel marketing campaign for in-person conferences and several new digital products including the Vitafoods Asia Digital Week, Virtual Expo and Insights Virtual Expo with the objective of building awareness amongst existing and new audiences, which combined generated a new audience of over 4000 visitors - Owned the delivery process for all visitor promotion campaigns and ensured all marketing campaigns were timely and within budget - Introduced… Show more - Developed and implemented a multi-channel marketing campaign for in-person conferences and several new digital products including the Vitafoods Asia Digital Week, Virtual Expo and Insights Virtual Expo with the objective of building awareness amongst existing and new audiences, which combined generated a new audience of over 4000 visitors - Owned the delivery process for all visitor promotion campaigns and ensured all marketing campaigns were timely and within budget - Introduced detailed behaviour-based segmentation for email campaigns to improve conversion rates - Worked closely with the content team to promote live sessions, webinars and content pieces across all channels - Managed and developed a close relationship with media partners to reach a relevant audience and in-turn provide quality content for the event audience - Collaborated with external agencies and managed projects from concept to production including creation of industry reports and registration set-up - Worked closely with design agencies to update brand image and re-design all assets for digital products - Developed and implemented a conversion email campaign for the Vitafoods Virtual Expo which lead to a conversion rate of 70% - Created a dashboard to streamline the process of email reporting in order to continually monitor the subject lines, content, dates and times that performed best for each audience, allowing for real-time optimisation - Created webpages using Adobe Experience Manager (AEM) and tracked the user journey using Adobe Analytics in order to improve user experience - Managed the relationship with conference speakers and implemented a speaker management tool to streamline the process of gathering speaker information

• Marketing Co-ordinator

  • May 2019 - Oct 2020

  London, England, United Kingdom - Develop and implement multi-channel marketing campaigns to build brand awareness and deliver event objectives - Communicate effectively and collaborate with the Senior marketing team to ensure all campaign assets are on brand and in line with overall objectives - Lead on the delivery of campaigns in line with strict deadlines - Working to KPI’s as set by senior management - Continually monitor campaign performance and optimise campaigns accordingly - Communicate with other… Show more - Develop and implement multi-channel marketing campaigns to build brand awareness and deliver event objectives - Communicate effectively and collaborate with the Senior marketing team to ensure all campaign assets are on brand and in line with overall objectives - Lead on the delivery of campaigns in line with strict deadlines - Working to KPI’s as set by senior management - Continually monitor campaign performance and optimise campaigns accordingly - Communicate with other departments within Informa, as well as external stakeholders to develop campaign assets - Collaborate with the wider team to ensure a seamless customer journey across all marketing initiatives



infiLED® EM International Limited

• Marketing Associate

  • Jan 2019 - Apr 2019

  Melksham, United Kingdom - Managed all social media accounts, leading to increased impressions by over 100% in 2 months - Introduced Marketing reports to record marketing spend and campaign performance - Re-branded and managed the monthly e-newsletter, leading to increased open rates by 24% - Re-branded all marketing collateral to improve brand recognition - Worked with an external Design agency to create brochures, posters and presentation templates - Project managed the company’s presence at… Show more - Managed all social media accounts, leading to increased impressions by over 100% in 2 months - Introduced Marketing reports to record marketing spend and campaign performance - Re-branded and managed the monthly e-newsletter, leading to increased open rates by 24% - Re-branded all marketing collateral to improve brand recognition - Worked with an external Design agency to create brochures, posters and presentation templates - Project managed the company’s presence at exhibitions including stand booking, design, resource planning and team travel and accommodation arrangements Show less



Crunch Media - Part of Audience Collective

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Communications Intern

  • Feb 2017 - Aug 2017

  Swansea, United Kingdom - Re-engaged existing customers through the introduction of lunch & learns, webinars and direct mail campaigns - Re-branded all marketing collateral and introduced branded merchandise to increase brand recognition and awareness - Implemented a content marketing strategy, with the aim of re-positioning the brand as an industry expert - Managed the planning and execution of internal and external events including a team wide educational trip to Madrid including flights, accommodation, and… Show more - Re-engaged existing customers through the introduction of lunch & learns, webinars and direct mail campaigns - Re-branded all marketing collateral and introduced branded merchandise to increase brand recognition and awareness - Implemented a content marketing strategy, with the aim of re-positioning the brand as an industry expert - Managed the planning and execution of internal and external events including a team wide educational trip to Madrid including flights, accommodation, and activities. - Increased open rates and engagement of the monthly e-newsletter through improved reporting, content, and segmentation Show less