Marketing Executive

• Jul 2023 - Present

Marketing Executive

• Aug 2015 - Present

Contribute to the marketing / communications plan that supports the Chamber’s overall strategy. Leading and participating in a wide variety of technology projects spanning the entire martech stack. Technical support with email subscription management and email preferences to ensure a targeted email approach with all external stakeholder and compliance with UK GDPR and align with best practice. Stay up to date with any GA developments to ensure website data is accurate. Manage and report on google analytics for key pages on the Chamber websites Collating data to feed into marketing reports for product usage, website traffic, email marketing. Work with third party web developers to resolve web related issues. To support the development of the Chambers online presence, developing new online opportunities to improve marketing effectiveness, increase visibility (i.e. SEO, SEM) and enhance customer experience. To lead, develop and implement new technical marketing changes as part of continuous improvement to the Chambers online strategy. Implementation of new online platforms including building, testing and optimising out of the box platforms such as WordPress, learning dash, Vimeo to enhance member user experience. Identify and recommend improvement opportunities for change and innovation to online marketing processes to improve engagement and user experience To improve and effectively contribute to all membership recruitment, retention and engagement campaigns including the automated lifecycle communications. To act as a key contact for promoting and maintaining the website supporting improvement actions across the Chamber. To manage feedback channels for digital and evaluate the effectiveness of campaigns. Show less

Marketing Officer

• Apr 2014 - Jul 2015

Support the development of UK and European marketing strategies for profitable business growth. Support launches in UK and Europe to create brand awareness in new markets. Assist in developing a social strategy in European markets. Develope SEO and PPC strategies. Assist in managing the UK and European marketing plans taking day-to-day responsibility for specific aspects. Day-to-day management of marketing channels, online and offline, to meet agreed objectives. Control and monitor expenditure of agreed marketing budgets for megabus in the UK and Europe. Day-to-day management of external partner and supplier relationships, including photography, design, digital, social, print and media agencies. Support the development of social (Twitter & Facebook), website and PR strategies. Day-to-day delivery of internal and stakeholder communications. Utilise findings from previous activities to optimise and enhance future marketing plans and strategies. Monitor and review all marketing activity and results including return on investment and KPIs. Create email campaigns to segmented customer groups relating to developments within megabus. Show less

Marketing Assistant

• Aug 2010 - Mar 2014

Assisted in the planning, organisation and delivery of marketing and commercial initiatives to stimulate market and product growth across the North East business. Assisted the Marketing Manager to develop and implement internal campaigns and initiatives to achieve cultural and brand development and improvements. Planned and executed multi-media campaigns within the allocated budget and to deadlines. Evaluated campaigns to identify best practices. Handled media and customer enquiries professionally. Liaised with the PR agency to develop strong relationships amongst customers and stakeholders. Managed internal communication campaigns from drivers and engineers to depot managers and directors. Managed and developed content for five local websites. Managed the various brands within Stagecoach North East (Unirider, Megarider, Dayrider, VIP, StagecoachSmart, Ready Steady Green). Produced and presented monthly Marketing reports. General administration tasks such as raising purchase orders. Show less

Graduate Intern

• Nov 2009 - Jul 2010

Evaluated the progress of the existing programmes which Internal Makeover offered. Developed content for the website, amended errors, implemented changes and identified developments for the website. Identified opportunities to penetrate new markets by adapting existing products. Developed, designed and produced a pilot programme suitable for use in primary schools. Established and maintained a presence on social networking sites including Twitter, Facebook and Youtube. Evaluated the progress of the existing programmes which Internal Makeover offered. Developed content for the website, amended errors, implemented changes and identified developments for the website. Identified opportunities to penetrate new markets by adapting existing products. Developed, designed and produced a pilot programme suitable for use in primary schools. Established and maintained a presence on social networking sites including Twitter, Facebook and Youtube.

Sales Assistant

• Apr 2003 - Jul 2010