Rebecca OBrien (Dell)
Agency Copywriter at Ashlyn Writes- Claim this Profile
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Bio
Jason Hughes
Rebecca Dell is a talented writer, creative, collaborator and project manager. During my time leading the Marketing and Creative Services division at the University of Northern Colorado, I relied upon Rebecca for crisp and well researched copy, collaborative leadership and creative ideas that we could use to elevate the brand of the institution and advance our recruitment goals. Rebecca led our most important account, earning the trust and reliance of our Admissions division through her energetic leadership, her careful management of a complex marketing plan, and the quality of her individual work. In addition to producing nearly all of the university’s undergraduate recruitment materials (email campaigns, print pieces, admittance packets and more), she helped deploy and manage a dedicated chatbot for admitted students, organized and led a social media team and strategy for the university, and tackled in-depth features for each issue of our alumni magazine. She collected two straight awards from the Council for the Advancement and Support of Education’s (CASE) Mid-America division for her work, and was a part of a team that won several other accolades. As Rebecca’s supervisor for three years, I recommend her without reservation and with real enthusiasm.
Suzette Heiman
Rebecca is a strong writer and editor who thrives working with others and bringing out the best in them. She has an analytical mind that allows her to quickly distill ideas on various topics into copy and ideas for reaching a given audience. Rebecca is a positive, can-do person.
Jason Hughes
Rebecca Dell is a talented writer, creative, collaborator and project manager. During my time leading the Marketing and Creative Services division at the University of Northern Colorado, I relied upon Rebecca for crisp and well researched copy, collaborative leadership and creative ideas that we could use to elevate the brand of the institution and advance our recruitment goals. Rebecca led our most important account, earning the trust and reliance of our Admissions division through her energetic leadership, her careful management of a complex marketing plan, and the quality of her individual work. In addition to producing nearly all of the university’s undergraduate recruitment materials (email campaigns, print pieces, admittance packets and more), she helped deploy and manage a dedicated chatbot for admitted students, organized and led a social media team and strategy for the university, and tackled in-depth features for each issue of our alumni magazine. She collected two straight awards from the Council for the Advancement and Support of Education’s (CASE) Mid-America division for her work, and was a part of a team that won several other accolades. As Rebecca’s supervisor for three years, I recommend her without reservation and with real enthusiasm.
Suzette Heiman
Rebecca is a strong writer and editor who thrives working with others and bringing out the best in them. She has an analytical mind that allows her to quickly distill ideas on various topics into copy and ideas for reaching a given audience. Rebecca is a positive, can-do person.
Jason Hughes
Rebecca Dell is a talented writer, creative, collaborator and project manager. During my time leading the Marketing and Creative Services division at the University of Northern Colorado, I relied upon Rebecca for crisp and well researched copy, collaborative leadership and creative ideas that we could use to elevate the brand of the institution and advance our recruitment goals. Rebecca led our most important account, earning the trust and reliance of our Admissions division through her energetic leadership, her careful management of a complex marketing plan, and the quality of her individual work. In addition to producing nearly all of the university’s undergraduate recruitment materials (email campaigns, print pieces, admittance packets and more), she helped deploy and manage a dedicated chatbot for admitted students, organized and led a social media team and strategy for the university, and tackled in-depth features for each issue of our alumni magazine. She collected two straight awards from the Council for the Advancement and Support of Education’s (CASE) Mid-America division for her work, and was a part of a team that won several other accolades. As Rebecca’s supervisor for three years, I recommend her without reservation and with real enthusiasm.
Suzette Heiman
Rebecca is a strong writer and editor who thrives working with others and bringing out the best in them. She has an analytical mind that allows her to quickly distill ideas on various topics into copy and ideas for reaching a given audience. Rebecca is a positive, can-do person.
Jason Hughes
Rebecca Dell is a talented writer, creative, collaborator and project manager. During my time leading the Marketing and Creative Services division at the University of Northern Colorado, I relied upon Rebecca for crisp and well researched copy, collaborative leadership and creative ideas that we could use to elevate the brand of the institution and advance our recruitment goals. Rebecca led our most important account, earning the trust and reliance of our Admissions division through her energetic leadership, her careful management of a complex marketing plan, and the quality of her individual work. In addition to producing nearly all of the university’s undergraduate recruitment materials (email campaigns, print pieces, admittance packets and more), she helped deploy and manage a dedicated chatbot for admitted students, organized and led a social media team and strategy for the university, and tackled in-depth features for each issue of our alumni magazine. She collected two straight awards from the Council for the Advancement and Support of Education’s (CASE) Mid-America division for her work, and was a part of a team that won several other accolades. As Rebecca’s supervisor for three years, I recommend her without reservation and with real enthusiasm.
Suzette Heiman
Rebecca is a strong writer and editor who thrives working with others and bringing out the best in them. She has an analytical mind that allows her to quickly distill ideas on various topics into copy and ideas for reaching a given audience. Rebecca is a positive, can-do person.
Experience
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Ashlyn Writes
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United States
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Advertising Services
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1 - 100 Employee
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Agency Copywriter
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Jun 2022 - Present
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University of Northern Colorado
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United States
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Higher Education
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700 & Above Employee
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Copywriter, Account Manager
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Dec 2015 - Mar 2022
I wrote, strategized, planned and managed creative marketing campaigns for the Office of Admissions and other on-campus clients, with the goal of increasing enrollment, brand awareness and brand affinity. I also developed and implemented social media strategy for our top-level Instagram, Snapchat and Facebook accounts, and I supervised a team of student ambassadors. I started a content marketing blog for the university and occasionally helped with "other duties as assigned" (think: voicing commercials or wearing the mascot for a photoshoot). My titles in this role included copywriter, communications strategist, account manager, social media coordinator — all reflecting what I did on a weekly basis. Show less
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Deputy Editor
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Jul 2015 - Aug 2015
I shepherded features toward publication. I shepherded features toward publication.
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University of Missouri-Columbia
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United States
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Higher Education
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700 & Above Employee
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Graduate Assistant
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Aug 2013 - May 2015
I worked in the Office of Planning and Communications writing news releases to promote the Missouri School of Journalism, and I worked with students to develop their PR writing skills. I worked in the Office of Planning and Communications writing news releases to promote the Missouri School of Journalism, and I worked with students to develop their PR writing skills.
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VOX Magazine
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Ireland
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Book and Periodical Publishing
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1 - 100 Employee
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Department Editor
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May 2014 - Aug 2014
(no, not THAT Vox — this is a weekly city magazine) I collaborated with designers, photographers and the iPad team to come up with illustration ideas. I wrote headlines and cover lines to draw readers in; blogged about pop culture and local happenings; fact-checked, copy edited and proofread stories; sourced, pitched and wrote stories; and supervised reporters. (no, not THAT Vox — this is a weekly city magazine) I collaborated with designers, photographers and the iPad team to come up with illustration ideas. I wrote headlines and cover lines to draw readers in; blogged about pop culture and local happenings; fact-checked, copy edited and proofread stories; sourced, pitched and wrote stories; and supervised reporters.
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Columbia Missourian
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United States
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Newspaper Publishing
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1 - 100 Employee
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Sports Reporter
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Aug 2013 - Dec 2013
I worked my first beat, covering University of Missouri and Columbia College volleyball, writing creative sports features and game stories. I worked my first beat, covering University of Missouri and Columbia College volleyball, writing creative sports features and game stories.
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The Palm Beach Post
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Newspaper Publishing
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200 - 300 Employee
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Sports Copy Editing Intern
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Jun 2012 - Aug 2012
I wrote this headline when Union Rags won the 2012 Belmont Stakes: "Union Rags to Riches." I also crafted subheads and cutlines for the sports department, accompanied the newspaper through a copy desk consolidation, and edited stories for accuracy, length and AP style on deadline. I wrote this headline when Union Rags won the 2012 Belmont Stakes: "Union Rags to Riches." I also crafted subheads and cutlines for the sports department, accompanied the newspaper through a copy desk consolidation, and edited stories for accuracy, length and AP style on deadline.
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Education
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2013 - 2015
University of Missouri-Columbia
Master of Arts (MA), Journalism -
2008 - 2012
George Mason University
Bachelor of Arts (BA), English (Nonfiction Writing and Rhetoric) -
2011 - 2011
University of Oxford
English
Community
