Rebecca Fludder

Business Owner at Flexperience
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Contact Information
us****@****om
(386) 825-5501
Location
Cheltenham, England, United Kingdom, GB
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Experience

    • Australia
    • Business Consulting and Services
    • Business Owner
      • Jan 2018 - Present

      Flexperience believes in the power of flexible working and is working hard to promote its benefits throughout Gloucestershire. We specialise in working with businesses throughout the county, helping them to understand how promoting part time roles within their organisation can help them to gain a competitive edge over their competition and can help them to access a very skilled and knowledgable but untapped pool of talent.

    • United Kingdom
    • Insurance
    • 1 - 100 Employee
    • Relationships Manager
      • Sep 2015 - Dec 2019

    • Sales and Marketing Consultant
      • Apr 2015 - Sep 2015

      Freelance Community Manager helping start-ups and small businesses to build their brand on line through social media and digital marketing.

    • Sales and Marketing Director
      • Jan 2011 - Mar 2015

      Country House Weddings is the UK's longest established group of wedding venues with each of their four houses used purely to host weddings (up to 250 a year).• Responsible for the group sales to targets currently in excess of £xm.• Creation of the group’s sales and marketing strategies and objectives ensuring synergy and cohesion across the company.• Management of all sales managers, sales staff and customer facing employees within the group to ensure good communication and to maintain high standards and high sales values across the company.• Development and implementation of the group marketing strategy both print and web based- includes liaising with external agencies managing our SEO, Google Adwords and Facebook marketing as well as the creation and coordination of magazine editorials and “real life” weddings.• Creation of all content for the company website, blog, Facebook and Twitter pages.• Setting of pricing structures (including special offers) with the view to ensuring that sales values and numbers were maximised across the group• Responsible for the recruitment of all sales and customer facing staff across the four venues and at Head Office. This involved managing and coordinating the recruitment process from liaising with managers to identify the venue’s recruitment needs, the formulation of all job descriptions, job specifications and job adverts as well as resourcing suitable candidates, setting relevant interview tasks and questions, attending all interviews where necessary (or communicating with the venue manager prior and post interview), making a job offer to the successful candidate and working with HR to draw up offer letters, contracts and training plans.• Identification and implementation of new sales ideas across the group • Creation and implementation of all sales training across the group.• Being the main point of contact for troubleshooting when clients encountered problems that could not be resolved at the venue.

    • Venue Sales Manager
      • Mar 2008 - Jan 2011

      • Responsible for venue sales performance against annual, quarterly and monthly pre-set targets for both number and values of bookings.• Responsible for on target net profit performance of the venue against pre-set targets.• Ownership of venue recruitment across all departments- responsible for the entire recruitment process from the identification of a recruitment need through to offer, training and staff inductions.• Implementation of new and continuous staff training programmes.• Responsible for all aspects of client liaison connected with booking prospective customers from the initial enquiry through to show rounds and securing the actual date, deposit and confirmation of booking• Managing and maintaining relationships once the client had booked their wedding ensuring continuity of service to ensure that the couple would go on to recommend our services to others.• Formulated sales and pricing strategy and implement special offers for Clearwell Castle.• Responsible for ensuring a high level of customer service and implemented procedures in order to maintain this.• Planned and ensured the smooth running of each wedding (250 weddings a year), maintaining high standards and acting as an ambassador for the company at all timesKey achievements• Booked at least 30 more weddings each year than was originally thought possible for that particular venue. • Increased turnover by 12% in first year in a venue that was always expected to operate at just a certain level.• Monitored costs, created new processes and systems so as to increase net profit. • Led venue to win a coveted Industry award on two occasions. • Consistently achieved 100% “excellent” rating by our brides and grooms for the service and experience received during their wedding day and in the build up.

    • Staffing and Recruiting
    • 1 - 100 Employee
    • Recruitment Consultant
      • Sep 2006 - Mar 2008

      • Began this role as a resourcer using various methods including the company’s bespoke database, employment job boards, referrals and headhunting methods and Linked In to contact relevant quality candidates for suitable roles within IT and Telecoms.• Met face to face with potential candidates, interviewed them against the job spec, including probing into their past roles and experiences. Gained an in-depth understanding of “what makes them tick” i.e. what their future goals and objectives are and ascertaining whether they would be a good cultural fit to a particular organisation.• Studied the IT and Telecoms markets to gain an insight into movements in the market, the recruitment strategies being used by organisations and comparing with other companies.• Approached candidates who were not necessarily looking for a new job but who looked to be a good fit for a particular role.• Account managed five large house accounts. This involved frequently meeting with clients to ascertain their recruitment needs and understanding the organisation and its products/ services so that I could positively promote them to potential candidates.• Responsible for writing attractive and professional job adverts and the selection of the right media in which to place them.

    • Design Services
    • Convention Sales Coordinator
      • Nov 2004 - Dec 2005

      • To be responsible for the marketing and sale of exhibition space to commercial companies for attendance at the 52 Higher Education Events organised by UCAS. • To generate sales income in line with the company’s operational plan, market the events to new and established exhibitors and process all related paperwork. • To deliver a consistently high level of customer service to ensure repeat business in subsequent years. • To meet externally with clients to market the events and to demonstrate the advantages of exhibiting at the events.

Education

  • Chartered Institute of Marketing
    CIM Postgrad Diploma in Marketing, Marketing
    2012 - 2013
  • Cardiff University / Prifysgol Caerdydd
    Bachelor of Science (BS), Business Administration with Spanish
    2000 - 2004
  • Universidad de Sevilla
    2001 - 2002

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