Experience

NIO Sverige

• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Jan 2023 - Present

  Head of digital marketing for NIO Sweden focusing on: - Performance marketing - SEO - Social Media - Digital Strategy Head of digital marketing for NIO Sweden focusing on: - Performance marketing - SEO - Social Media - Digital Strategy



UNIQLO

• Japan
• Retail
• 700 & Above Employee

• Senior Digital Marketing Specialist

  • Feb 2020 - Dec 2022

  - Head of Scandinavian digital strategy and Project Manager for local and EU digital/social/influencer marketing campaigns, projects and activations (please see special projects below) - Work cross-functional with internal teams, stakeholders and partners to build marketing campaigns and secure global synergies to ultimately achieve strong business results and generate sales - Head of developing and integrating cost-effective digital/social/influencer marketing strategies across multiple channels (Instagram, Facebook, TikTok, E-commerce, In-store) - Head of on-site & off-site campaign/social content productions and workflow with external agencies, influencers and media partners from concept to launch to ensure they're on track, on time, on brief, and within budget - Responsible for the day-to-day management and execution of organic and paid social media initiatives - scheduling, copywriting, analysing, reporting, ideating content/campaign themes, social listening and engagement in all channels - Analyse, measure and report on paid and organic KPI’s and impact (growth, engagement, traffic, ROAS, conversions) on a weekly, monthly and yearly basis through various tools Show less



Oriflame Cosmetics

• Switzerland
• Personal Care Product Manufacturing
• 700 & Above Employee

• Social Media Specialist

  • May 2019 - Feb 2020

  - Developed global and regional social media strategies to grow social channels- Responsible for the day-to-day management and execution of social media initiatives - scheduling, copywriting, analysing, reporting, ideating content/campaign themes, social listening and engagement in all channels- Managed implementation and education around social media tools and features (such as Dash Hudson, Later and Google Analytics)- Maintained monthly, yearly and seasonal thematic content calendars and communication between internal teams and external agencies to ensure effective synergies - Managed and presented weekly performance analysis of global and regional social channels to drive strong sales and deliver impactful results Show less

• Community Growth Specialist

  • Apr 2018 - Feb 2020

  - Managed innovation and content strategy projects to develop Oriflame’s social media presence- Managed social media projects in Western European markets to help grow their followings- Worked with and educated market-level teams to ensure best-practice content creation and strategy implementation- Transformed campaign concepts into social media-friendly content ideas- Held global presentations and workshops across EU and global markets on social media innovation - Generated digital concepts, ideas creation of social media activations Show less

• Co-Editor In Chief

  • Sep 2017 - Apr 2018

  - Co-Editor-In-Chief and coordinator for Oriflame Beauty Edit- Managed and curated the global editorial calendar for 10 regions, 65 countries and their markets- Developed and implemented a global editorial strategy across EU and global markets - Arranged and facilitated global editorial workshops - Reviewed and approved global editorial briefs for Beauty Edit

• Editorial Assistant

  • Sep 2017 - Apr 2018

  - Wrote global editorials for Beauty Edit- Delivered digital editorial concepts and content- Organized and researched projects to fit tight deadlines - Transcreated and tailored content to different markets needs


Self-Employed
• Real Estate
• 1 - 100 Employee
• Junior Digital Strategist

  • Jul 2017 - Jan 2018


L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• PR Intern

  • Jan 2017 - Jul 2017

  - Responsible for leading innovation through creative projects - Responsible for event planning, coordination and budget - Supported, lead and organised local and Nordic PR events - Planned concepts, activations and built PR briefs for agencies - Wrote press releases and copy for product releases - Delivered innovative PR strategies, tools and ideas to local teams and stakeholders within CPD - Built influencer strategies on a local/Nordic level - Built direct and ongoing influencer relationships - Implemented and analysed PR activations Show less



Student at Hyper Island

• Motion Creative / Digital Marketing

  • Aug 2015 - Jul 2017

  Graduated top of my class at Hyper Island as a Digital Creative from the Motion Creative two year program in Karlskrona. Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. Digital Media has seen a meteoric rise to become one of the most powerful way of modern day communication. In this well rounded program you will be embarking on a truly immersive learning journey where you will be exploring topics from Design to Technology and Strategy to Project Management. - Studied digital marketing and social media strategy as well as project management - Focused on digital marketing and social media, content coordination, strategy and innovation - Worked closely with real life clients and briefs - Gained strong and varied knowledge in the digital field by taking on different roles in creative projects - Gained great understanding and knowledge of team performance as well as self leadership skills Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Digital Marketing Intern

  • Feb 2016 - Aug 2016

  Internship in digital marketing for adidas neo, Y-3 and Porsche Design Sport. - Managed social media accounts for adidas neo, Y‐3 and Porsche Design Sport - Delivered digital content across all three brands - Planned and executed digital/social content and global strategies - Supported the creation and launch of brand campaigns - Created digital campaigns and strategies - Conducted research for brand insights reports - Created user design content briefs for adidas neo and Y‐3 Show less



Web Summit

• Ireland
• IT Services and IT Consulting
• 300 - 400 Employee

• Student Volunteer

  • Nov 2015 - Nov 2015

  - Directional Aid volunteer at the Web Summit 2015 - Directional Aid volunteer at the Web Summit 2015



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Customer Service Specialist

  • Dec 2011 - Aug 2015

  - Provided excellent customer service for global hotel accommodations via phone and email - Supported in delivering individual and team quality service and sales goals - Supported in responding to online reviews such as Google reviews and Trustpilot - Coached new employees in customer calls to deliver world class customer service - Managed internal communication and delivered insights and feedback to our internal teams to continously improve workflow and customer experience - Developed global customer service communication strategies to optimize sales and services - Developed local social media strategies to increase brand awareness - Coached new employees in service calls to deliver world class customer service Show less



Helsingborgs stad

• Sweden
• Government Administration
• 700 & Above Employee

• Project Manager

  • Jun 2008 - Jul 2008

  - Led a project called Fitness for teenagers initiated by the Swedish board of Health in Helsingborg to create awareness about the importance of fitness and mental health through creative projects - Creating a set schedule of suitable and interesting fitness activities - Holding lectures to create awareness of the importance and benefits of exercising - Initiating and creating activities such as creative mood boards, choreography and songwriting - Led a project called Fitness for teenagers initiated by the Swedish board of Health in Helsingborg to create awareness about the importance of fitness and mental health through creative projects - Creating a set schedule of suitable and interesting fitness activities - Holding lectures to create awareness of the importance and benefits of exercising - Initiating and creating activities such as creative mood boards, choreography and songwriting

• Project Manager

  • Jun 2007 - Jul 2007

  - Led a project regarding the improvement of the environment in Helsingborg Citys industry and commerce for the disabled through surveys, interviews and measurements - Led a project regarding the improvement of the environment in Helsingborg Citys industry and commerce for the disabled through surveys, interviews and measurements