Rebecca Cotzec
Senior Sales & Marketing Executive at RTC Safety Surfaces Ltd- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jenny Rodgers
Rebecca wrote articles for me when I ran the blog for Handbag Fairy. Excellent writer who wrote interesting articles.
Jenny Rodgers
Rebecca wrote articles for me when I ran the blog for Handbag Fairy. Excellent writer who wrote interesting articles.
Jenny Rodgers
Rebecca wrote articles for me when I ran the blog for Handbag Fairy. Excellent writer who wrote interesting articles.
Jenny Rodgers
Rebecca wrote articles for me when I ran the blog for Handbag Fairy. Excellent writer who wrote interesting articles.
Credentials
-
Google Analytics
GoogleJan, 2023- Nov, 2024
Experience
-
RTC Safety Surfaces Ltd
-
United Kingdom
-
Construction
-
1 - 100 Employee
-
Senior Sales & Marketing Executive
-
Aug 2021 - Present
• Managing all RTC & Billy Bounce marketing activities • Managing recruitment via social media & vetting candidates • Training & supervising junior staff members • Managing a range of accounts, generating £2.5million worth of sales annually • Internal Consultant - for the business rebrand, social processes & policies. • Creating brand guidelines. • Handling & analysing sensitive data to create reports for the Managing Director, Commercial Director & Finance Manager. Key… Show more • Managing all RTC & Billy Bounce marketing activities • Managing recruitment via social media & vetting candidates • Training & supervising junior staff members • Managing a range of accounts, generating £2.5million worth of sales annually • Internal Consultant - for the business rebrand, social processes & policies. • Creating brand guidelines. • Handling & analysing sensitive data to create reports for the Managing Director, Commercial Director & Finance Manager. Key Achievements: • Being highlighted by the Association of Play Industries for best practices regarding social media. • Reducing marketing spend by 35.5% by sourcing new suppliers • Reducing recruitment spend by 20% by reducing the need for external recruitment agencies by taking over social media recruitment.
-
-
Sales and Marketing Executive
-
Apr 2017 - Aug 2021
• Creating and implementing social media strategies along with managing all social media platform for brands within the RTC Group. • Managing all the email marketing carried out for all of the RTC brands • Creating and distributing content for RTC and Billy Bounce • Securing editorial features in leading industry publications. • Managing the company’s multiple Adword accounts • Planning and implementing cross channel marketing strategies. • Creating marketing materials and… Show more • Creating and implementing social media strategies along with managing all social media platform for brands within the RTC Group. • Managing all the email marketing carried out for all of the RTC brands • Creating and distributing content for RTC and Billy Bounce • Securing editorial features in leading industry publications. • Managing the company’s multiple Adword accounts • Planning and implementing cross channel marketing strategies. • Creating marketing materials and stationary. • Responding to customer queries. • Creating bespoke estimates for clients • Producing regular departmental reports. • Ensuring all marketing activities & data is GDPR compliant Key Achievements • Increasing the brand’s Linkedin following by 201% • Increasing social media engagement by 118.64% • Increasing the website traffic from social media by 101.9% on the previous year • Increased visits to the company’s websites by 37.6% overall on the previous year. • Increased the overall conversion rates of the RTC and Billy Bounce websites by 33% on the previous year.
-
-
-
-
Marketing Assistant
-
Jan 2014 - Apr 2017
Responsibilities • Creating weekly email marketing campaigns. • Managing all of the social media profiles for the company. • Monitoring and reporting KPI’s for email marketing and social media. • Creating on-site copy, product descriptions and photography. • Planning and implementing integrated marketing strategies. • Managing advertising through social media, and defining target audiences. • Managing print and online advertising and creating advert copy. • Securing… Show more Responsibilities • Creating weekly email marketing campaigns. • Managing all of the social media profiles for the company. • Monitoring and reporting KPI’s for email marketing and social media. • Creating on-site copy, product descriptions and photography. • Planning and implementing integrated marketing strategies. • Managing advertising through social media, and defining target audiences. • Managing print and online advertising and creating advert copy. • Securing the company editorial features in leading magazines within the sector. • Creating copy for print editorial features. • Proofreading and finalising company copy. • Liaising with external companies to produce company catalogues. • Managing the company marketing budget (set by the MD) • Building relationships with industry influencers. Key Achievements • Votes Campaign – Following on from the ‘nominations campaign’ I planned and executed a strategy aiming to secure votes for the final stage of the award. Using a mix of social media, email marketing and website content, the campaign gained Croft Mill enough votes to be named best store in the north. We also ranked 3rd place for in the best national online store category. • Project of the Month Launch - As part of a drive to increase engagement Croft Mill launched a giveaway, which gave people the chance to win vouchers for the company by sharing items they had made. I wrote the copy for this giveaway, promoted it through social media channels and sent out press releases on the subject. The press releases secured Croft Mill both digital and print coverage in leading national magazines within the target community. • Company Blog – I created and promoted content which resulted in the number of visitors to the company blog increasing from 56 visits for 2013, 15,333 visits in 2014, 33,200 visits in 2015 and 37,392 visits in 2016.
-
-
Office Assistant
-
Jan 2014 - Feb 2014
This role includes general administration, placing orders and helping customers both through email and telephone.
-
-
-
-
Blogger
-
Aug 2013 - Aug 2016
Within this role I created informative content aimed at young adults and recent graduates focusing on issues surrounding university and employment. Within this role I created informative content aimed at young adults and recent graduates focusing on issues surrounding university and employment.
-
-
-
HandbagFairy.co.uk
-
United Kingdom
-
Retail
-
Blogger
-
Aug 2012 - Nov 2013
As a blogger for this website, I wrote articles targeting young women with interests in beauty and lifestyle. As a blogger for this website, I wrote articles targeting young women with interests in beauty and lifestyle.
-
-
-
Pavers Shoes
-
United Kingdom
-
Retail
-
200 - 300 Employee
-
Customer Advisor
-
Feb 2010 - Nov 2013
Providing excellent customer service, selling shoes and offering advice on shoe care and styles. Often receiving verbal and written customer compliments. Providing excellent customer service, selling shoes and offering advice on shoe care and styles. Often receiving verbal and written customer compliments.
-
-
-
-
Contributing Writer
-
Jul 2012 - Dec 2012
I have written a number of articles for ItchyCity Guides website that focus on venues and activities in and around Manchester. The topics included a review of an indoor skydiving venue, a feature based on the Manchester Food and Drink Festival and a venue review of Gentings Casino I have written a number of articles for ItchyCity Guides website that focus on venues and activities in and around Manchester. The topics included a review of an indoor skydiving venue, a feature based on the Manchester Food and Drink Festival and a venue review of Gentings Casino
-
-
-
Nelson and Colne College
-
Nelson, Lancs
-
PR Intern
-
Aug 2012 - Sep 2012
Duties included managing local and regional press (Newspaper, TV), shadowing staff during the filming of promotional material, proof-reading advert mock-ups, researching college Alumni and contacting former students. This gave me experience of reactive-PR. Duties included managing local and regional press (Newspaper, TV), shadowing staff during the filming of promotional material, proof-reading advert mock-ups, researching college Alumni and contacting former students. This gave me experience of reactive-PR.
-
-
Education
-
2016 - 2019
The Manchester Metropolitan University
Msc Digital Marketing, Marketing -
2010 - 2013
The Manchester Metropolitan University
BA (Hons) English and Creative Writing, English Language and Literature, General
Community
