Experience

Funraisin
• Australia
• Fundraising
• 1 - 100 Employee
• Senior Project Manager

  • Oct 2023 - Present


RNLI

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Senior Marketing Team Manager

  • Apr 2022 - Oct 2023

  Poole, England, United Kingdom

• Senior Marketing Manager

  • Apr 2020 - Apr 2022

  Poole, England, United Kingdom

• Marketing and Visitor Experience Lead - South West

  • Sep 2017 - Nov 2020

  Remote (South West Region) Embedded a brand-new role into the South West region developing and managing the annual marketing strategy across fundraising, prevention and visitor experience working to both financial and non-financial targets. Collaborating with regional stakeholders to develop a regional strategy that delivers income growth and develops opportunities to deliver against attention, behaviour change and engagement targets.

• Marketing Manager (Community Lifesaving and Visitable Assets)

  • Jan 2016 - Sep 2017

  Poole, Dorset Identified, executed and evaluated opportunities to engage with supporters, volunteers and the general public. Led and implemented multiple campaigns to drive footfall to assets, increase fundraised income and create an inspiring visitor experience. Led and delivered a recruitment campaign for RNLI seasonal roles and volunteer support.



LV=

• United Kingdom
• Financial Services
• 700 & Above Employee

• B2B Marketing Executive

  • Jun 2015 - Jan 2016

  Bournemouth, United Kingdom Led and delivered activity to support income generating products ensuring compliance requirements were met. Designed and delivered multiple email marketing campaigns using insight and data to improve results.

• Product Marketing Manager (Fundraising)

  • Apr 2014 - Jun 2015

  Poole, Dorset Led, managed and motivated a team to deliver and plan fundraising products ensuring strong guidance and direction across the team to ensure safe, efficient and effective delivery of all planned activity ensuring all risks were effectively managed. Inspired and upskilled the team to manage, plan and deliver national campaigns to drive supporter participation, maximise income and deliver strong stewardship to increase lifetime value. Monitored performance and results to shape and inform future… Show more Led, managed and motivated a team to deliver and plan fundraising products ensuring strong guidance and direction across the team to ensure safe, efficient and effective delivery of all planned activity ensuring all risks were effectively managed. Inspired and upskilled the team to manage, plan and deliver national campaigns to drive supporter participation, maximise income and deliver strong stewardship to increase lifetime value. Monitored performance and results to shape and inform future strategy and planning.

• Marketing Manager (Corporate Partnerships)

  • Jan 2013 - Apr 2014

  Poole Worked with corporate partnerships team to maximise income from fundraising partnerships. Built and developed plans to drive the partnership strategy forward including development of strong, relevant case for support.



Selwood Housing Group

• Community enterprise adviser

  • Mar 2012 - Jan 2013

  Leading the organisation’s social enterprise activity ensuring that activities focus on the strategic and social objectives of the company. Duties include researching, planning and launching new social enterprises, working with communities, charities and other social enterprises and acting as a hub for local social enterprise activity.

• Marketing executive

  • Sep 2009 - Mar 2012

  Marketing revenue generating products to show an improvement in performance and increase in sales. Leading on marketing campaigns and providing transferring best marketing practice throughout the organisation. Planning, budgeting, delivery and control of marketing and brand literature ensuring value for money and maximum customer engagement and involvement. Media relations and communications to manage brand reputation. Stakeholder communications and relations through literature, events and… Show more Marketing revenue generating products to show an improvement in performance and increase in sales. Leading on marketing campaigns and providing transferring best marketing practice throughout the organisation. Planning, budgeting, delivery and control of marketing and brand literature ensuring value for money and maximum customer engagement and involvement. Media relations and communications to manage brand reputation. Stakeholder communications and relations through literature, events and social media. Management of the re-launch of Selwood Lifeline community alarm service including diversification into healthcare professionals market to encourage referrals. - Relationship and communications management expert - Agency management and development - Day to day management of junior team member - Provide brand management guidance and advice - Website management and creation - Direct mail and other below the line promotions - Advertising and PR management - Developing strategies to effectively market underused services - Ensuring communications are outstanding and brand identity is exceptionally represented



Future Publishing

• United States
• Book and Periodical Publishing

• Promotions Executive

  • Apr 2007 - Sep 2009

  Execute magazine promotions and create compelling packages for the newsstand to drive sampling and sales. Budgeting and planning the production of promotional items through UK and Far East suppliers. Cost control, spend monitoring and budget reporting. Design and management of exhibition space at national events ensuring creativity to maximise stand exposure and visibility in a crowded environment. Attendance and stand management during events. - Full events management experience -… Show more Execute magazine promotions and create compelling packages for the newsstand to drive sampling and sales. Budgeting and planning the production of promotional items through UK and Far East suppliers. Cost control, spend monitoring and budget reporting. Design and management of exhibition space at national events ensuring creativity to maximise stand exposure and visibility in a crowded environment. Attendance and stand management during events. - Full events management experience - Effective supplier management whilst overcoming language barriers - Mentoring and supporting other team members - Idea generation and presentation Show less



PB Beauty

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Product Development Assistant

  • Feb 2004 - Apr 2007

  Trowbridge, Wiltshire Managed the NPD process and led a cross functional team to ensure product launches were timely, successful and within cost constraints. Critical path generation and management. Project managing new and existing product ranges for a number of high street retailers ensuring effective communication with clients throughout.