Becca Zarchy, MBA
Associate Marketing Manager at EA Collective- Claim this Profile
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Bio
Credentials
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HubSpot Marketing Software
HubSpotJul, 2023- Nov, 2024 -
Marketing: Copywriting for Social Media
LinkedInJul, 2022- Nov, 2024 -
Metaverse and NFTs for Marketing
LinkedInApr, 2022- Nov, 2024 -
HubSpot Sales Software Certification
HubSpotSep, 2022- Nov, 2024
Experience
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EA Collective
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United States
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Advertising Services
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1 - 100 Employee
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Associate Marketing Manager
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Aug 2023 - Present
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Get Real XR
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Marketing And Business Development
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Nov 2022 - Aug 2023
• Administer the organization’s digital marketing strategy, including social media, internal website and email campaigns to ensure brand consistency• Drive the organization’s brand strategy, including assistance with possibly redefining and reimagining the organization’s current brand strategy to ensure that it is properly aligned with the organization’s strategic plan.• Acts as creative consultant for Metaverse events and virtual reality brand activation projects
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Marketing Specialist
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Jan 2022 - Nov 2022
• Maintain and expand the social presence of Get Real to increase brand awareness on LinkedIn, Twitter, Tik Tok, and YouTube and present key data reports monthly to management. • Monitor inbound and outbound sales contacts via a customer relationship management platform and move contacts through sales funnel based on interest and activity. • Lead efforts pertaining to website management, search engine optimization and paid search using Google Adwords• Work directly with partner product companies to develop cross-promotional campaigns and activities Show less
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Sales and Marketing Intern
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Jan 2021 - Jan 2022
*Work with marketing team to create weekly and monthly editorial calendars to promote company brands on various social media platforms*Track social media engagement to identify high-performing ideas and campaigns for scalability*Work closely with Managing Director of Training and Development to strategize and implement recruitment efforts of partners and clients *Assist marketing agency with campaign management, website maintenance, and SEO to ensure brand management across platforms Show less
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Illinois Art Station
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United States
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Fine Art
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1 - 100 Employee
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Communications Specialist
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Aug 2020 - Dec 2021
In this role, I was responsible for all marketing facets of Illinois Art Station. This includes maintaining social media platforms, brand management, email marketing, and developing marketing campaigns to promote programs, fundraisers, and more! In addition, I gathered data from all digital platforms in order to create monthly reports. In this role, I was responsible for all marketing facets of Illinois Art Station. This includes maintaining social media platforms, brand management, email marketing, and developing marketing campaigns to promote programs, fundraisers, and more! In addition, I gathered data from all digital platforms in order to create monthly reports.
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The Vidette
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United States
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Newspaper Publishing
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1 - 100 Employee
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Account Executive
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Aug 2018 - May 2020
In this position, I create detailed business proposals and plans to facilitate the attainment of goals and quotas, maintain accounts with yearly marketing budgets of over $20,000 and reach new prospects with cold calls then proceeding by conducting a needs assessment. My team and I attend weekly meetings in order to create sales strategies and ensure quotas are being met. In this position, I create detailed business proposals and plans to facilitate the attainment of goals and quotas, maintain accounts with yearly marketing budgets of over $20,000 and reach new prospects with cold calls then proceeding by conducting a needs assessment. My team and I attend weekly meetings in order to create sales strategies and ensure quotas are being met.
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Education
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Illinois State University
Master of Business Administration - MBA, Marketing Management, Business Analytics -
Illinois State University
Bachelor's Degree, Integrated Marketing Communications and Business Analytics -
Crystal Lake Central High School
High School Diploma