Experience

Moneysupermarket Group

• United Kingdom
• Software Development
• 400 - 500 Employee

• Brand Manager

  • Jun 2020 - Present

  Managing the planning and delivery of all ATL campaigns. Working collaboratively across the business to deliver an integrated end to end customer experience across Marketing channels that is compelling, relevant and distinctly on brand.

• CRM Lifecycle Planning Manager (12 month FTC)

  • Jun 2019 - Jun 2020

  Accountable for the strategic delivery and ongoing optimisations of an enhanced, personalised CRM approach to help individuals and households save money across their everyday expenditure. Key achievements and responsibilities:- Driving personalisation enhancements through the successful management and project delivery of a highly complex monthly email to all customers.- Leading optimisations using data insights and expertise to improve engagement and continued success. - Creation and management of plans and roadmap. Working with key stakeholders including senior CRM, Content, Creative, Data and Production to align strategic direction and shape user experience, with customer and brand front of mind.- Working closely with the Senior Analyst and Data Planner to set out success measures and regular reporting, using analysis to shape immediate and longer-term optimisations, and identifying segmentation opportunities.- Delivering recommendations and solutions at senior level, with a ‘customer first’ approach to improve customer experience and CRM metrics. - Working collaboratively to conduct a full end to end customer journey audit, providing recommendations that have pavedthe way in how we develop our customer strategy.- Personable, I’ve built good relationships across teams. - Solutions focused and supportive when faced with setbacks or challenges.



Iceland Foods

• United Kingdom
• Retail
• 700 & Above Employee

• Senior Loyalty Co-Ordinator

  • Sep 2012 - Jun 2019

  A specialist in this field, I worked within a fast paced environment, accountable for a variety of multi-channel customer loyalty campaigns, resulting in strong ROI and incremental sales. In addition, mentoring and coaching peers in their roles.Alongside managing multiple loyalty campaigns, I also helped deliver last minute tactical activity, support 3rd party partnerships, and worked on campaign strategies and results wash ups. Channel responsibilities included;• Email Marketing• Direct Mail• SMS Campaigns • Campaigns at till• Ensuring the Bonus Card proposition was consistent across BTL and ATL activity Key achievements:• Successful project management from strategy briefing to execution. One multi-channel campaign delivered £7.4m incremental. • Launched a weekly email engagement programme for Bonus Card and Online customers, delivering £1.8m incremental sales in 6 months and open rate increasing from 19.4% to 25%.• Managed a multi-stage free gift email promotion, generating £1.2m incremental sales. While a 7 week shop campaign had £1.8m generated just from the email programme. • Confidently managed high profile projects, often challenging direct mail, email and SMS formats to increase efficiency / incremental sales / reduce costs.• Cost saving of £44k in print production and postage by reviewing mailing format.• Managed the creation of at-till marketing (instant discounts / printed coupons), supporting Marketing, Buying, and 3rd parties.• Managed the Bonus Card onboarding and lapsed programmes. • Built strong relationships with stakeholders at all levels across the business, working to deliver a consistent Bonus Card proposition across site, social, TV, door drops, and in store, supporting direct comms.

• Achieving Excellence Management Programme

  • Apr 2017 - Mar 2018

  Alongside my role at Iceland Foods, I was sponsored, and successfully completed, Iceland’s Achieving Excellence programme. This was a year long programme for selected candidates who have the aspiration and drive to want develop into management. Valuable learnings and key skills were developed to further enhance my role in the team, positively impact the wider business, and help assist my development into future management opportunities.



Marine Holiday Park and Tan Rallt Holiday Home Park

• Marketing Co-ordinator

  • Jun 2011 - Aug 2012

  Marketing Coordinator for two Holiday Parks and a sales site in North Wales. Responsible for all aspects of advertising and marketing for both holiday park's and the sales site in Towyn.Responsibilities included;• Rebrand of Tan Rallt and all marketing material • Management of the website, regularly updating it using Adobe Photoshop for designing website assets and writing web copy. • Coordinated organic SEO and PPC. • Managed marketing material such as press advertising and direct mail. • Coordinated CRM system, Goldmine. Trained colleagues and used the database to target customers with email and mobile campaigns. • Managed email and mobile marketing campaigns, designing the email creative in Adobe Photoshop and managing the build and broadcast. • Coordinated Sales site road signage, ensuring strong road side presence. • Proposed and presented varied marketing strategies to the Director to maximise sales and ROI. • Coordinated on Park entertainment guide with external agency and designed and created Park posters in Adobe Photoshop.



Iceland Foods

• Marketing Co-Ordinator

  • Sep 2009 - Aug 2010

  Year long university placement.Responsibilities included:• Co-ordinated the design and delivery of the Christmas 2010 PR Booklet. • Assisted the Broadcast Advertising Assistant with the editorial days. • Managed the effective delivery of 5 new store openings, ensuring all local marketing (outdoor and press) and promotional activity was delivered on time and within budget. Research of the local area was conducted to support the marketing plan presented to the Marketing Director. • Managed the new Iceland online customer research panel and any additional ad-hoc market research.• Provided assistance during the search of the ‘New Face of Iceland’ campaign such as coordinating travel for 57 auditionees, becoming a trusted source of contact for the auditionees and providing exhaustive admin assistance. • Assistance was given for an in-store event that entailed processing 500 trolley dash wins which involved liaising with both customers and store managers.