Rebecca Wells

Student Ambassador at University of Exeter Business School
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Caroline Ellis AMInstLM

IT Champion was lucky enough for Rebecca to apply for the role of our marketing intern. Out of six candidates, Rebecca stood out head and shoulders above the rest. Her skills and knowledge on how to craft content right for a specific audience were key, I trusted her from the start to deliver on the tasks I set her with minimal guidance and support. Rebecca was open to learning more about a topic that can be seen as 'dry' and was always happy to take on feedback to learn how to adjust her approach and bring clarity and focus to her work. I whole heartedly would work with Rebecca again if I ever got the chance.

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Credentials

  • Excel Essential Training (Office 365/Microsoft 365)
    LinkedIn
    May, 2021
    - Nov, 2024
  • The Exeter Award
    University of Exeter
    Mar, 2021
    - Nov, 2024
  • Google Analytics for Beginners
    Google Analytics for Business
    Dec, 2020
    - Nov, 2024
  • Full Clean UK Driving License
    Driver and Vehicle Licensing Agency (DVLA)
    Dec, 2018
    - Nov, 2024
  • Health and Safety in a Workplace Level 1
    Tormead School, Guildford
    Jun, 2017
    - Nov, 2024

Experience

    • United Kingdom
    • Higher Education
    • 100 - 200 Employee
    • Student Ambassador
      • Aug 2022 - Present

      - Led the creation of the Business School Careers newsletter, promoting jobs and employability events to 7,000 students. - Conducted KPI analysis, including open rate and CTR, to improve the newsletter’s use and impact on student subscribers. - Networked at careers events to support future placement students, and discussed university life with prospective students - Led the creation of the Business School Careers newsletter, promoting jobs and employability events to 7,000 students. - Conducted KPI analysis, including open rate and CTR, to improve the newsletter’s use and impact on student subscribers. - Networked at careers events to support future placement students, and discussed university life with prospective students

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jul 2022 - Aug 2022

      - Assisting the Head of Marketing by conducting market research into various IT products and services. - Creating and publishing blogs and social media posts for business audiences. - Assisting the Head of Marketing by conducting market research into various IT products and services. - Creating and publishing blogs and social media posts for business audiences.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Marketing Intern
      • Jun 2021 - Jul 2022

      - Designed a dashboard to present KPIs and customer insights to marketing teams to enhance future media campaigns. - Conducted monthly competitor analysis and internal social channel analysis to promote best practice amongst teams. - Led the creation and sending of newsletters to 300,000 subscribers as part of the new Warner Bros. UK CRM strategy, working alongside a US agency to design a new template and add customer personalisation to optimise customer journeys. - Supported e-commerce (WB Shop & Harry Potter Shop) by promoting products in the newsletter using tracking links. - Liaised with external media agency to create image and video content and maintain all WBUK-owned social media channels. - Increased WBUK TikTok following by over 100% (130,000) and amassed over 38 million views and 3 million likes using trends and implementing a new paid media strategy, supported with monthly performance analysis sent to all UK marketing teams. - Developed an understanding of both organic and paid strategies and analysis using KPIs such as CPC, CTR and ROI. - Implemented new TikTok strategy for Wizarding World and supported TikTok LIVEs, ensuring to maintain brand positioning. - Managed the WBUK website by updating localised key banner art and copy, tracking channel traffic, and optimising SEO. - Supported upcoming site migration by recommending UX and back-end improvements and conducting competitor research. - Raised POs and handled invoices to support the Digital Team’s full budget and new release film team’s paid media budget. Show less

  • Best Advice Financial Services
    • Surrey, England, United Kingdom
    • Administrative Assistant
      • Jun 2019 - Sep 2020

      - Outstanding administrative skills, including scanning, typing and note-taking, requiring accuracy and attention to detail. - Excellent organisational skills developed by managing the transition from hard copy to computer-based filing system. - Gained proficient IT Skills, operating Microsoft Office, including Word, Excel and PowerPoint. - Marketing responsibilities – Designed and implemented new Company Service Proposition - Outstanding administrative skills, including scanning, typing and note-taking, requiring accuracy and attention to detail. - Excellent organisational skills developed by managing the transition from hard copy to computer-based filing system. - Gained proficient IT Skills, operating Microsoft Office, including Word, Excel and PowerPoint. - Marketing responsibilities – Designed and implemented new Company Service Proposition

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Supermarket Assistant
      • Sep 2018 - May 2019

      - Undertook extensive training to provide quality customer service. - Liaised with senior management and communicated effectively with customers on shop floor. - Excellent teamwork skills developed working with different departments, prioritising tasks as necessary - Undertook extensive training to provide quality customer service. - Liaised with senior management and communicated effectively with customers on shop floor. - Excellent teamwork skills developed working with different departments, prioritising tasks as necessary

    • United Kingdom
    • Individual and Family Services
    • 1 - 100 Employee
    • Assistant Coach
      • Mar 2018 - Sep 2018

      - Excellent communication and interpersonal skills required to correspond with parents and connect with children. aged 4-14. - Enthusiastic, positive attitude necessary to provide fun, interactive and creative activities for children. - Strong organisational skills and ability to work well under pressure, taking initiative to solve problems as necessary - Excellent communication and interpersonal skills required to correspond with parents and connect with children. aged 4-14. - Enthusiastic, positive attitude necessary to provide fun, interactive and creative activities for children. - Strong organisational skills and ability to work well under pressure, taking initiative to solve problems as necessary

Education

  • University of Exeter
    Bachelor of Science - BSc, Management with Marketing
    2019 - 2023
  • Godalming College
    A-Level
    2017 - 2019
  • Tormead School
    GCSEs and IGCSEs
    2012 - 2017

Community

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