Rebecca Ward Nelson

Director, Channel and Content Marketing at IntelePeer
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Contact Information
us****@****om
(386) 825-5501
Location
Denver Metropolitan Area

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Director, Channel and Content Marketing
      • May 2023 - Present

      Remote

    • Director, Content Marketing
      • Oct 2021 - May 2023

      Denver, Colorado, United States Create, execute, and oversee B2B content strategy for a communications automation company. - Create content and strategy for the Demand Generation team, including ABM and nurture campaigns across 7 verticals, contributing to over 1,000 leads and over $6M in pipeline in 2022. - Develop and launch IntelePeer’s webinar program, with a 454X ROI in 2022. - Tested and leveraged content syndication to increase marketing qualified leads. - Create and own IntelePeer’s content and email… Show more Create, execute, and oversee B2B content strategy for a communications automation company. - Create content and strategy for the Demand Generation team, including ABM and nurture campaigns across 7 verticals, contributing to over 1,000 leads and over $6M in pipeline in 2022. - Develop and launch IntelePeer’s webinar program, with a 454X ROI in 2022. - Tested and leveraged content syndication to increase marketing qualified leads. - Create and own IntelePeer’s content and email marketing calendar. - Manage related content producers and agencies. - Write, optimize, and guide strategy for blogs, infographics, checklists, e-guides, whitepapers, scripts, webinar presentations, interactive content, and more.

    • Content Marketing Consultant and Content Creator
      • Oct 2015 - Present

      United States Provide content consultation, creation, and editing to companies nation-wide. Including iMpact Utah, CiviCore, Devetry, and SilverEdge.

    • United States
    • Telecommunications
    • 200 - 300 Employee
    • Sr. SEO and Content Marketing Manager
      • Jun 2021 - Oct 2021

      Denver, Colorado, United States Manage and execute strategic content marketing and SEO plan for a B2B technology integration company. • Develop and execute content strategies and tactical plans to attract and educate prospects. • Lead the content marketing team, defining strategies, priorities, voice, tone, and optimization. • Build the content dissemination strategy in partnership with growth and product teams. • Create content that prospects want to read, engage with, and share, that drives traffic and… Show more Manage and execute strategic content marketing and SEO plan for a B2B technology integration company. • Develop and execute content strategies and tactical plans to attract and educate prospects. • Lead the content marketing team, defining strategies, priorities, voice, tone, and optimization. • Build the content dissemination strategy in partnership with growth and product teams. • Create content that prospects want to read, engage with, and share, that drives traffic and leads. • Utilize content metrics to guide the strategy for current and upcoming initiatives. Show less

    • United States
    • Telecommunications
    • 100 - 200 Employee
    • Sr. Marketing Manager
      • Oct 2018 - May 2021

      Greater Denver Area Responsible for development and execution of Vertical's marketing strategy, with a heavy focus on content marketing. Create, design, and distribute digital content for multi-channel campaigns.

    • Marketing Manager
      • Jun 2017 - Sep 2018

      Greater Denver Area

    • United States
    • Insurance
    • 400 - 500 Employee
    • Sr. Interactive & Content Marketing Coordinator
      • Jan 2017 - Jun 2017

      Denver, CO B2B and D2C content management, interactive marketing, copy writing, and email campaign design for organization’s three divisions.

    • Interactive Marketing Coordinator
      • Jan 2016 - Dec 2016

      Denver, Coloardo

    • United States
    • Software Development
    • 1 - 100 Employee
    • Content Marketing Manager
      • Sep 2015 - Apr 2016

      Denver, CO Create thought leadership pieces (from initial copy development to asset production), including definitive guides, whitepapers, checklists, and articles. Blog management, curation, and contribution. Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion.

    • United States
    • Software Development
    • 200 - 300 Employee
    • Sr. Marketing Content Specialist
      • Dec 2014 - Jan 2016

      Lafayette, CO Content marketing, writing, and internal documentation for KPA’s four cloud-based software and consultation product lines: Environmental Health & Safety, Human Resource Management, Internet Marketing, and F&I.

    • Marketing Writer
      • Apr 2013 - Nov 2014

      Lafayette, CO

    • United States
    • Software Development
    • 100 - 200 Employee
    • Technical Writer
      • Aug 2010 - Mar 2013

    • Technical Writer
      • 2009 - 2010

      Writing and preparation of proposals for federal and state entities such as Department of Defense, Department of Homeland Security, and US Department of Agriculture.

Education

  • University of Utah
    English Literature
    2004 - 2008

Community

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