Vice President, Marketing Intelligence

• Jun 2022 - Present

In this role, I provide the organization with the expertise, development and practical application of fact-based reporting, analysis and analytical models used to enhance decision making for both our internal partners and our clients. My team supports the organization with insights and predictive models to produce improved marketing results and impact. We represent excellence in Marketing Sciences and are comprised of data architects, data visualization experts and analysts to support measurement, insights, modeling, and other related analytical work.

Professor, Digital Marketing Analytics

• Jan 2016 - Present

Head Of Analytics

• Jul 2021 - Jun 2022

AVP Digital Marketing & Analytics

• Mar 2020 - Jul 2021

AVP Marketing Analytics & Strategy

• Nov 2018 - Mar 2020

- Responsible for leading and managing marketing analytics reporting team under the marketing originations department. - Support analytics and strategy for email, display, paid search, paid social, outbound telemarketing, customer service, and direct mail marketing channels. - Lead implementation of multi-channel marketing attribution platform, along with strategy and reporting. - Lead company's data driven attribution initiative. - Support all digital analytics strategy across all areas of the business - marketing, web, testing, customer experience, etc.

VP of Agency Operations & Client Strategy

• Jun 2017 - Nov 2018

Belo + Company Acquired Vertical Nerve in 2017. • Lead, mentor, support and coach department directors and staff• Promote processes and efficiencies that improve profitability • Lead Mavenlink and Ninjacat platform launch projects and promotion company-wide adoption• Optimize staff utilization rate and employee efficiency• Direct digital marketing operations strategy and scale implementation• Develop new resources and new revenue streams • Evaluate operational processes and procedures, and develop strategies and implementation plans to improve and standardize all aspects of operations. • Provide leadership for the overall operating performance of the business.• Ensure timely and direct resolution of client issues and involve other team members as appropriate • Manage the Change Management Process, ensure timely update of service delivery process flows and supporting detailed client documentation

Director, Digital Analytics

• Jul 2015 - Jun 2017

Senior Digital Analyst

• Dec 2013 - Sep 2015

- Responsible for digital analytics support, reporting, implementations and consultation services for several key brands, including Pizza Hu and Moneygram.- Support client Google Analytics related projects, including Google Tag Manager Implementations, Universal Analytics migrations and Enhanced Ecommerce upgrades.- Conduct full Google Analytics audit services.- Lead and support client conversion optimization (CRO) projects utilizing tools such as Crazy Egg, Optimizely and Google Analytics. - Assist Moneygram with Tealium implementation and management.

Adjunct Professor

• Jan 2015 - Dec 2016

Senior Manager, Digital Analytics Strategy

• Dec 2011 - Dec 2013

Manager, Digital Analytics Strategy

• Jun 2011 - Dec 2011

• Manage multiple projects from requirements through deployment, preferably with front-end web or analytics technologies • Conduct market/competitive research to identify new opportunities and industry trends that can be addressed through integrated analytics solutions • Determine the business case & drive need for analytics projects, including cost/benefit and ROI calculations • Present analysis and recommendations to all levels of management across the company to gain support • Define personas and requirements to ensure analytical projects meet internal and external customer needs and solve real world problems • Motivate cross functional teams in an environment that strives for excellence• Manage multi-channel reporting and provide insights to improve channel management• Manage P&L of the marketing programs, perform variance analysis on budget vs. forecast vs. actual across all the online marketing success metrics and reporting out findings.• Develop analytics dashboards that will be used internally and by the client to conduct regular business progress checks• Develop and maintain strong working relationships with various marketing and channel owners to help facilitate success of cross-functional initiatives

Team Lead, Business Support

• Oct 2007 - Apr 2011

- Worked with direct client account owners to determine client needs regarding specific data analyses. - Worked with sales and marketing staff to produce documents around web analytics best practices and prototype data analyses deliverables that can be used in the sales cycle. - Created high impact Business Insight documents that can be easily replicated using data from Coremetrics’ Online Analytics reports, detailing recommended business changes and measured ROI projections based on suggestions. - Assisted client account owners with case study production. - Delivered Business Insight presentations to clients. - Created templates that can be used to re-produce data analyses or Business Insights. - Set the Business Support Team online chat coverage schedule and supervise team members to ensure they are meeting SLA and client satisfaction requirements. Provide assistance, coaching and guidance as needed.

Account Manager - Client Services

• May 2005 - Oct 2007

- Managed all IT issues for assigned accounts – IBM, HP, GCC and XIP - Built solutions for daily IT issues, managed the enhancement and repair of IT functions - Acted as the liaison between the client and our IT department - Led eCost partnership with Google checkout, bringing daily orders up from $4,000 to $30,000 - Point of contact for all company departments, overseeing the order Pipeline, averaging $600,000 in sales per day - Acted as a frontline team member in the merging of eCost and PFS Web, including the implementation and design of J.D. Edwards software - Built solutions for daily business problems, such as the recreation and revision of system communication emails sent to customers - Actively managed the processing of 500 - 1000 orders per day - Ran business queries using Showcase to help determine business problem areas and solutions - Created and distributed daily reports to company executives including the CEO and President

Diplomatic Consular Associate

• Feb 2004 - Aug 2005

Worked in the U.S. Embassy in Dhaka, Bangladesh in the Consular Section. Worked in the U.S. Embassy in Dhaka, Bangladesh in the Consular Section.