Rebecca Armstrong

Associate Creative Director at Ad Cucìna
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Contact Information
us****@****om
(386) 825-5501
Location
Louisville, Kentucky, United States, US
Languages
  • English -
  • French -

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Creative Director
      • Jan 2022 - Present

      As an Associate Creative Director for Ad Cucina, I am responsible for developing innovative and creative concepts for a variety of clients, primarily in the food and beverage industry. I manage a team of designers, writers, and art directors, and ensure that all projects are thoughtful, strategic, well-designed solutions and delivered on time. My primary focus is on providing exceptional creative direction and leading the team in executing campaigns that achieve client goals and resonates with our clients' target audiences. My primary day-to-day clients include, but not limited to: Longhorn Steakhouse, Fazoli’s, Bahamas Breeze, KFC, Biscuit Belly, Long John Silver’s and more.Key Responsibilities:- Ideate, conceptualize, and direct photo shoots and image editing.- Lead the creative team in the development of concepts and campaigns from concept to final execution, including, email marketing, social media, P.O.P., collateral, OOH, and more.- Collaborate with account managers, strategists, and other teams to ensure projects align with clients' goals and objectives- Provide exceptional creative direction and guidance to the team, helping to grow their skills and capabilities- Stay up to date with industry trends, new technologies, and best practices, and apply them to clients' campaigns to maximize their success- Present concepts and campaigns to clients and stakeholders with confidence and conviction- Manage and prioritize multiple projects simultaneously, ensuring the high quality and integrity of the creative work Show less

    • Senior Art Director
      • Sep 2019 - Jan 2022

      *Ad Cucìna, formerly Scoppechio

  • Freelance / Graphic Design
    • Kansas City, Missouri Area
    • Designer, Illustrator & Photographer
      • Dec 2008 - Present

      Throughout my career in design, I have always been a freelance designer on the side. Often I will help out a local non-profit with a pro-bono project to help out my community. I also work with a variety of clients across different industries, but many of which are in the food, beverage, and hospitality realm. I specialize in creating visually stunning designs that capture the essence of a brand and engage its target audience. With my expertise in logo design, rebranding, and illustration services, I bring a keen eye for detail and a deep understanding of the latest design trends to every project. My services include but are not limited to: - Branding and identity design - Marketing collateral design (e.g., brochures, flyers, posters) - Packaging design - Photography & Photo Creative Direction - Menu Layout - Web Design (alongside Dev Team or in WIX) In this role, I have honed my skills in design software in the Adobe Creative Suite. I am excellent in InDesign, Illustrator, and Photoshop as a base, but also dabble in Premier Pro and After Affects now and again for quick projects. Some of my clients include: Seen Merch/Ink Tank/Merch Central, Quixotic Foundation, Screenland Theaters, Paris of the Plains Cocktail Festival, USBG-KC, Monarch Room, Corvino Supper Club, Bella Napoli, On Broadway Event Space, Sleepyhead Beds, ReStart Inc, INK Magazine, Kauffman Center, Riot Room, DST, IronMule Creative, and more. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Art Director
      • Sep 2019 - Jan 2021

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Senior Designer
      • Jul 2018 - Sep 2019

      Key Responsibilities: - Completed work throughout the design process from concept to delivery, including ideation, wire-framing, prototyping, and final production. - Developed visuals and photo boards to direct photography and video shoots. - Develop and maintain design systems and guidelines that ensure consistency and efficiency across products and platforms. - Collaborate closely with Creative Directors, product managers, account management, and other stakeholders to understand business and user needs and translate them into design solutions. Mentor and guide junior designers and interns, providing feedback and guidance to help them grow and develop their skills. Primary Clients: Applebee’s, IHOP, and Planet Fitness Show less

  • CRAFT KC
    • Kansas City, Missouri Area
    • Founder
      • Jan 2015 - Sep 2019

      My co-founder, Morgan Barrett, and I established an annual event inviting KC Craft brewers and Craft Makers to come together, for a beer tasting and shopping bazaar, to benefit a different local non profit organization each year. Each year has sold out, highlighting so much Kansas City talent, and bringing attention to worthwhile causes in our neighborhood. My co-founder, Morgan Barrett, and I established an annual event inviting KC Craft brewers and Craft Makers to come together, for a beer tasting and shopping bazaar, to benefit a different local non profit organization each year. Each year has sold out, highlighting so much Kansas City talent, and bringing attention to worthwhile causes in our neighborhood.

  • Bread & Butter Concepts
    • Crossroads - Kansas City
    • Senior Art Director
      • May 2015 - Sep 2017

      Duties include the development of all campaign strategies, conception, and creation of materials including but not limited to: brand development, social ads, logos, menu layout design, email marketing graphics, employee uniforms, social graphics, restaurant signage, billboards, murals, posters, catering van graphics and event signage, in-store marketing materials and signage, photography (and directing of), and banner ads for all of our concepts: BRGR, Gram & Dun, Taco Republic, Urban Table, the Taco Republic Truck, The Oliver, and Stock Hill. Print production, updating and printing in-house menus for several of our concepts and creation of large scale and print-ready files to be printed out-of-office for other concepts. Show less

    • United States
    • Artists and Writers
    • 1 - 100 Employee
    • Graphic Designer
      • Aug 2012 - Aug 2015

      -Design all event postcards, social media images, vinyl wall decals, brochures, and signage for exhibitions. Previous Duties: - Maintain, manage, and update master Marketing Calendar - Manage and complete back-end creation + timely execution of every other week e-blasts + quarterly donor blasts - Manage Website in keeping with Marketing Calendar - Manage Facebook & Instagram accounts including posting/managing posting of all content in keeping with calendar and other content to be determined; create FB invitations for event and invite friends, and otherwise maintain CSF FB page in keeping with established standards Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • ad2 Council/Board Member 2013 + 2014
      • May 2013 - May 2015

      AdWars Co-Chair / Virtual Agency Chair - 2014 Art of the Call Director - 2013 "Volunteer-of-the-Year" 2013 AdWars Co-Chair / Virtual Agency Chair - 2014 Art of the Call Director - 2013 "Volunteer-of-the-Year" 2013

    • United States
    • Information Technology & Services
    • 700 & Above Employee
    • Lead Mutual Fund Representative
      • Dec 2005 - May 2015

      Alternative Investment data management and training. Applications Analyst. Alternative Investment data management and training. Applications Analyst.

    • United States
    • Design
    • 1 - 100 Employee
    • Graphic Designer
      • Mar 2012 - Dec 2013

      Print, Layout, Branding, Design, & Illustration. Print, Layout, Branding, Design, & Illustration.

  • Egghead
    • Kansas City, Missouri Area
    • Intern Designer
      • Aug 2009 - Dec 2009

      Egghead is a student-run design agency within UMKC’s Studio Art program.Members are selected by the Graphic Design faculty. Egghead’s target market for clients and projects are the UMKC Department of Art & Art History, UMKC student organizations, departments and programs, and Kansas City community's nonprofit organizations. Egghead is a student-run design agency within UMKC’s Studio Art program.Members are selected by the Graphic Design faculty. Egghead’s target market for clients and projects are the UMKC Department of Art & Art History, UMKC student organizations, departments and programs, and Kansas City community's nonprofit organizations.

Education

  • University of Missouri-Kansas City
    Bachelor of Arts, Graphic Design
    2005 - 2009
  • University of Missouri-Kansas City
    Bachelor of Arts (B.A.), Graphic Design / Photography
    2005 - 2009

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