Experience

Rolf Benz AG & Co. KG

• Marketing Manager China

  • Feb 2019 - Present

   Responsible for the market strategic planning, making the annual marketing proposal, and making the annual marketing budget Initiate good PR angles with strong storytelling and build good relationships with key media/agency/ KOL through key marketing activities. Opportunities with external brand partners and media groups Responsible for online and offline marketing campaign/promotion, and formulate integrated marketing event plan Liaise and validate all media buy plan…  Responsible for the market strategic planning, making the annual marketing proposal, and making the annual marketing budget Initiate good PR angles with strong storytelling and build good relationships with key media/agency/ KOL through key marketing activities. Opportunities with external brand partners and media groups Responsible for online and offline marketing campaign/promotion, and formulate integrated marketing event plan Liaise and validate all media buy plan, monitoring advertisement result Brief/ manage media/PR/social agencies to maximize effect of the spending while achieving brand objective. Interaction and final deliveries of press releases, brand messages, campaign ideas, to enhance brand awareness according to HQ guidelines Develop and execute seasonal product campaign initiatives to support whole sale clients to new store opening, sales promotion, store campaign, tradeshow, to meet and boost business demand Show more Show less



达芬奇家居Da Vinci Home

• Marketing Manager

  • May 2015 - 20194 years

  Luxury furniture brand： Armani Casa, Versace Home, Roberto Cavalli Home Interiors, Fendi casa, Trussardi casa, Bentley Home,Malerba etc...*Identify and establish Da Vinci Home branding goal and target*Constructed branding event and interactive CRM program for both online and offline*Digital marketing planning and compilation portal articals*Maintained excellent relationship with all relevant media*Media planning and buying under budget constraint*Maintained excellent… Luxury furniture brand： Armani Casa, Versace Home, Roberto Cavalli Home Interiors, Fendi casa, Trussardi casa, Bentley Home,Malerba etc...*Identify and establish Da Vinci Home branding goal and target*Constructed branding event and interactive CRM program for both online and offline*Digital marketing planning and compilation portal articals*Maintained excellent relationship with all relevant media*Media planning and buying under budget constraint*Maintained excellent relationship with real estate partner and different furniture brands from Italy*Collectively study and understanding customer's demands and cross analysis*Set purchase budget for anual purchasing expenditure*Assist CEO,GM purchasing furniture overseaDigital Sector：-Analyze and implement improvements to SEO strategy for corporate online presence with Baidu，weibo etc（achievements：Da Vinci official website at the 1st page of Baidu，reduction of corporate scandal previous year）-Increase company and brand awareness through optimized brand advertisements using Baidu Ads，AD，ELLE Deco digital magazine and other platforms-Marketing Content creation on company official website, social media pages and all marketing channels. -Plan，Maintain and optimize online shop and activities and content seeding on Xiu.com，JD-develop and maintain the new media channel&KOL, coordinate and establish digital media resource database Show more Show less



Win5 Information Technology Co

• Project Manager

  • Dec 2013 - May 2015

  Win5 Information Technology Co,. (Project Manager) Dec 2013 til May 2015✓ To build up the Corporate team✓ Responsible for evaluating the company's regular operating conditions, management review✓ Responsible for manage and control the offline event✓ Involved in new project planning, provide solutions for clients’ projects. Drive collaborative, creative and efficient cross office work and client servicing✓ Responsible for foreign partners’ business negotiation, key… Win5 Information Technology Co,. (Project Manager) Dec 2013 til May 2015✓ To build up the Corporate team✓ Responsible for evaluating the company's regular operating conditions, management review✓ Responsible for manage and control the offline event✓ Involved in new project planning, provide solutions for clients’ projects. Drive collaborative, creative and efficient cross office work and client servicing✓ Responsible for foreign partners’ business negotiation, key clients include Sentosa Resort World and Genting Group etc… Show more Show less



宣亚国际

• Client Associate

  • Oct 2010 - Oct 2011

  Shunya Group (Client Coordinator) Oct 2010 til Oct 2011✓ Serve the famous brand Crocs, Ecco and Bosch to establish and maintain ongoing media relations and assist with branding activities throughout China✓ Arrange for media activities✓ Assist the client to enhance the corporate image and brand reputation through CSR activities✓ Plan and support creative event and media campaigns