Experience

UJA-Federation of New York

• United States
• Fundraising
• 300 - 400 Employee

• Systems Analyst/Project Manager, Information Technology Services

  • Sep 2015 - Present

• Associate Director, Digital & Integrated Marketing

  • Apr 2013 - Sep 2015

  Responsible for the strategy and management of the organization's website and email channels. Responsible for the efficient management of inbound email and website requests and for many functions critical to the operation and marketing of the team, including: coding of HTML and CSS, managing the email deployment calendar, producing a digital monthly scorecard, managing the team’s budget, and other ad hoc responsibilities. Developing, maintaining and syndicating email and website best practices.

• Manager, Digital Marketing

  • Jun 2011 - Apr 2013

  Guide, manage, and work with account executives, designers, web developers, beneficiary agencies, external vendors, and others to produce content/creative and implement enhancements to website. Manage and improve custom online donation and event registration forms as needed to support events and donation appeals. Collaborate with and influence those submitting requests to meet their Digital Marketing needs while adhering to overall website design and technical standards and organizational branding, missions, and goals. Produce a digital monthly scorecard highlighting key accomplishments and performance against key Digital Marketing metrics.



Levelwing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Operations

  • Jan 2009 - May 2011

  Was an integral member of the Agency's Leadership Team that was responsible for determining company policies, evaluating & changing pricing models and leading new business pitches & presentations. Managed all Human Resources needs from developing the new employee training program, maintaining all aspects of the employee benefits program, administering company orientation and performed all tasks critical to hiring. Created and maintained critical components of agency's Finance Department such as developing a collections process for outstanding accounts, producing monthly account profitability reports and leading the search committee to hire key finance positions.

• Director of Client Operations

  • Apr 2007 - Dec 2008

  Supervised Client Services Team and Media Buying Team. Ran weekly account meetings. Expert in Paid Search Engine Management, Digital Video Display Advertising, Digital Banner Advertising, Organic Search Engine Optimization Techniques, Digital Lead Generation, Email Marketing, Social Media and Web Analytics. Senior Client Contact for company's largest clients. Created company mentoring program. Produced new business materials. Led website redesign project.

• Client Operations Manager

  • Nov 2006 - Mar 2007



Center for Jewish History

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Development Associate

  • Mar 2006 - Nov 2006

  Responsible for all aspects of direct mail fundraising campaign. Created, implemented and managed key fundraising events at the Center. Managed, maintained and updated fundraising database. Worked directly with Board of Directors and Overseers and the Academic Advisory Committee on Center activities. Responsible for all aspects of direct mail fundraising campaign. Created, implemented and managed key fundraising events at the Center. Managed, maintained and updated fundraising database. Worked directly with Board of Directors and Overseers and the Academic Advisory Committee on Center activities.



Center for Media and Learning, CUNY Graduate Center

• New York, NY

• Durst Scholar

  • Feb 2000 - Jan 2005

  Responsible for conception and execution of New York City history website: www.virtualny.cuny.edu. Researched, wrote and curated online exhibits highlighting various aspects of New York City history. Created a database of historical images and documents for scholars and researchers to use. Responsible for conception and execution of New York City history website: www.virtualny.cuny.edu. Researched, wrote and curated online exhibits highlighting various aspects of New York City history. Created a database of historical images and documents for scholars and researchers to use.



Friends of Bezalel Academy of Arts and Design

• New York, NY

• Administrative and Development Director

  • Mar 1998 - Dec 1999

  Responsible for all administrative functions of office. Maintained monthly financial information and developed yearly budget. Edited bi-yearly Newsletter and monthly NewsBriefs. Created marketing and public relations materials. Worked directly with Board of Director and other lay leaders in conjunction with various fundraising events and committees. Converted fundraising database to new system. Responsible for all administrative functions of office. Maintained monthly financial information and developed yearly budget. Edited bi-yearly Newsletter and monthly NewsBriefs. Created marketing and public relations materials. Worked directly with Board of Director and other lay leaders in conjunction with various fundraising events and committees. Converted fundraising database to new system.



Anti-Defamation League

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Development Coordinator

  • Jul 1996 - Mar 1998

  Responsible for several major industry fundraising divisions. Coordinated and monitored national donor recognition program. Administered national charitable organization registration status. Responsible for several major industry fundraising divisions. Coordinated and monitored national donor recognition program. Administered national charitable organization registration status.



Network World

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• IS Assistant

  • Nov 1995 - Jul 1996

  Manged and maintained the website for Network World Fusion Magazine. Programmed in HTML, provided customer service & support related to daily operations of the website and involved in website redesign project. Developed internal archive system for weekly print newspaper. Manged and maintained the website for Network World Fusion Magazine. Programmed in HTML, provided customer service & support related to daily operations of the website and involved in website redesign project. Developed internal archive system for weekly print newspaper.