Experience

EDO, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• VP Brand Partnerships

  • Jun 2021 - Present



Phoenix Marketing International

• United States
• Market Research
• 1 - 100 Employee

• SVP Client Solutions

  • Jan 2019 - Jun 2021

  Managing Director of the CPG/Retail/QSR Team. Defines vertical strategy. Directs business development, account planning, client satisfaction, pipeline management/forecasting, analytics, and marketing initiatives. Listens to client and marketplace needs, then responds with creative solutions and methodologies to find the answer. Leads a team responsible for 60 client relationships, with a key focus on ad & brand research. Managing Director of the CPG/Retail/QSR Team. Defines vertical strategy. Directs business development, account planning, client satisfaction, pipeline management/forecasting, analytics, and marketing initiatives. Listens to client and marketplace needs, then responds with creative solutions and methodologies to find the answer. Leads a team responsible for 60 client relationships, with a key focus on ad & brand research.



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• SVP - Research

  • Aug 2015 - Dec 2018

  Advised clients across industries on long-term marketing strategies and in-flight advertising optimization for both Linear TV and Digital campaigns. Started as Financial Services lead before being promoted to oversee Tech, Telecom, Automotive, and Entertainment teams, totaling 35 associates. Directed data visualization, simplification, storytelling, and analytic standards. Managed reporting and client engagements. Partnered cross-functionally in segmentation, advanced analytics, ratings data… Show more Advised clients across industries on long-term marketing strategies and in-flight advertising optimization for both Linear TV and Digital campaigns. Started as Financial Services lead before being promoted to oversee Tech, Telecom, Automotive, and Entertainment teams, totaling 35 associates. Directed data visualization, simplification, storytelling, and analytic standards. Managed reporting and client engagements. Partnered cross-functionally in segmentation, advanced analytics, ratings data, and mix modeling to identify new client opportunities and revenue streams. Nominated for & participated in prestigious Nielsen Leadership Program.

• Vice President, Marketing Effectiveness Research

  • Mar 2011 - Jul 2015

  Led blue chip client relationships in CPG before being promoted to lead the overall Financial Services analytics team. Uncovered data insights on media placement, creative effectiveness, flighting patterns, program engagement, impact of sponsorships, and ad rotation. Quarterbacked talent review & employee satisfaction initiatives. Nominated for mentorship program, and mentored junior leaders.



Nielsen Advertiser Solutions

• New York, NY

• Research Director

  • Oct 2009 - Mar 2011



The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Account Manager

  • Sep 2008 - Oct 2009



IAG Research

• Market Research
• 1 - 100 Employee

• Research Manager

  • Oct 2005 - Jun 2008



STS Market Research

• Cambridge, MA

• Senior Analyst

  • Sep 2002 - Aug 2005