Experience

Apex Advertising, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Operations

  • Jan 2018 - Present

  - Responsible for development and enhancement of Apex Advertising’s brand and customer outreach - Manage Corporate Social Responsibility Program - Train incoming sales staff - Vetting vendors for cost savings and efficiency - Provide e-commerce program profitability analysis, forecasting, and inventory evaluations. - Support software updates and software evaluations/reporting. - Assist key sales team members with larger client projects. - Responsible for development and enhancement of Apex Advertising’s brand and customer outreach - Manage Corporate Social Responsibility Program - Train incoming sales staff - Vetting vendors for cost savings and efficiency - Provide e-commerce program profitability analysis, forecasting, and inventory evaluations. - Support software updates and software evaluations/reporting. - Assist key sales team members with larger client projects.



Weber Advertising & Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2017 - Dec 2017

  • Strategic planning to provide clients with new, cross-channel marketing opportunities • Deliver traditional and digital programs from concept to execution • Prepare detailed marketing plans on a montly basis for customers to provide sales team with accurate and up to date information about promotions • Manage two of the top ten clients in the agency, driving business growth • Analyze competitive marketplace data to identify client opportunities • Prepare and present presentations for various client meetings to strengthen brand building and teach about co-op opportunities • Oversee a diverse client base, creating effective and profitable client relationships Show less



Woodstream Corporation

• United States
• Manufacturing
• 200 - 300 Employee

• Senior Associate Brand Manager

  • Dec 2014 - Jan 2017

  • Responsible for day to day management of $20M brand, both in brick and mortar stores and online• Customer base included but was not limited to: Amazon, Home Depot, Walmart, Lowes, Ace Hardware, Tractor Supply, and True Value• Drove a 6.6% increase over 12 months, increased margins 2%, and secured $1.3M in new business for 2017• Prepared weekly state of the business reports for department and presented monthly business reports to the CEO• Worked closely with sales team to determine promotions, cross-selling plans, and trade show specials• Executed product gap analysis, defined customer and consumer needs and advocated these needs inside the organization• Initiated new product process and phase gate process with market specifications and a financial plan• Developed financial analysis of product and projects with an eye towards ROI and EBIT• Accurately managed and reconciled the marketing budget• Analyzed and set product pricing based on the current market and cost of goods• Closely monitored current and up-and-coming trends to remain relevant in the marketplace• Forecasted product for expansive customer base both in the United States and Canada to maintain proper inventory levels• Designed campaign advertisements and product packaging• Managed social media, SEO, link building, and content writing agencies to increase engagement and promote the brand• Staffed trade shows to receive product feedback and expand the customer base Show less

• International Sales

  • Dec 2011 - Dec 2014

  • Developed and strengthened international customer relationships with a focus on rodent and insect control and electric containment• Evaluated current market, proposed new product lines, and determined necessarily localized packaging needs, resulting in business growth • Prepared product and sales presentations according to geographic and customer-specific needs• Implemented incentive programs geared to reward our agents and grow sales, resulting in a 4% growth in Mexico• Coordinated shipments world-wide with origins both inside and outside the United States• Led contract revisions for two key distributors to launch new product, strengthen territories, and ultimately increase sales• Managed all appropriate export documentation for shipments Show less



APEX ADVERTISING, INC.

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Mar 2006 - Dec 2011

  • Developed and strengthened long-term relationships with both vendors and customers • Designed clear and original promotional product presentations for a diverse customer base • Analyzed areas for expansion and launched a new webstore, resulting in a $150K/year growth in sales • Managed purchasing and detailed reporting for all ecommerce stores • Provided comprehensive cost analysis for products • Assisted in building company webstores and wrote product descriptions for new items • Proof read copy and art design files Show less