Rebecca Rolnick Knaack
Vice President at Metro Public Relations- Claim this Profile
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Experience
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Metro Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President
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Jun 2017 - Present
Senior publicist leading and managing accounts across television, digital, and entertainment spaces, with strong industry relationships and an expansive portfolio of needle-moving press hits. Team lead and people manager.Clients include producers Dan Harmon, Marta Kauffman, Yeardley Smith, World of Wonder ('RuPaul's Drag Race,') Disney+, Disney+/Star international, ABC Entertainment, iHeart Media, and more.- Account lead and client point on entertainment accounts including Emmy-winning producers and production companies, show launches and awards campaigns, national events - Leads, develops, and manages a team of junior, mid, and senior-level publicists- Pitches and cultivates relationships with national and local print, online, and broadcast media across the entertainment, general consumer, digital, culture, and industry/B2B verticals- Develops comprehensive publicity strategy to best meet client goals, ie show ratings/launch campaigns, awards campaigns, podcast listenership growth, executive thought leadership, crisis communications, etc- Pitches and secures press coverage with print, online, and broadcast media outlets as evidenced by a dynamic portfolio of press secured- Drafts talking points, press releases, talent and executive quotes, media alerts, and event recaps to the highest standard
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PMK•BNC
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Publicist, Television
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May 2013 - Jun 2017
- Worked day-to-day with multiple high-level entertainment accounts including A-list producer/showrunners, major television networks, a top rated Late Night show, and global production companies; maintained strong client relationships- Developed effective media pitches and secured client press coverage with top tier print, online, and broadcast media outlets across entertainment, lifestyle, consumer, and business press verticals- Maintained strong and extensive media relationships- Coordinated access and accompanied clients to photo shoots, press junkets, panels; secured interviews at red carpet events- Managed press inquiries, credentialing, press materials, and media outreach for major events and awards shows including the Emmy Awards- Created client facing deliverables including media coverage reports and value assessment of television series launches and events- Red carpet, talent, and media center experience at events including the Emmy Awards, American Music Awards, Television Critics Association events, Network Upfronts, Academy of Country Music Awards, and premiere events
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The Gersh Agency
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United States
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Entertainment Providers
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200 - 300 Employee
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Assistant to Television Literary Agent
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Jun 2012 - Apr 2013
Assistant to television literary agent at a leading Hollywood talent and literary agency. - Managed a busy office with heavy call and email volume, duties ranging from clerical to detailed client management, project tracking, source material coverage, client pitching, accounting, and more-Identified opportunities for potential new clients and material through heavy and detailed script analysis and book coverage-Hired and trained interns-Professionally handled sensitive and confidential information at the highest level-Built and maintained strong client relationships
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Intern
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Jun 2009 - Aug 2009
Wrote and edited nightly script for 5:00 and 6:00 newscasts; Shot, wrote, edited, and voiced-over news packages; general office duties Wrote and edited nightly script for 5:00 and 6:00 newscasts; Shot, wrote, edited, and voiced-over news packages; general office duties
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Education
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Chapman University
Bachelor's of Fine Art, Television and Broadcast Journalism, Psychology