Associate Director, Media

• Jan 2023 - Present

Media Manager

• Dec 2021 - Jan 2023

Media Specialist

• Jun 2021 - Dec 2021

Media Specialist

• Jun 2021 - Jun 2021

Account Coordinator

• Apr 2014 - Jun 2021

Assisted account supervisors and account managers with researching, planning and executing marketing and media campaigns, projects and events; assisted account managers with budgets for multiple marketing and media campaigns; negotiated marketing and media purchases; managed elements and details of projects, including collecting monthly data, writing media reports and analyzing monthly trends; supported day-to-day execution of projects from planning stages through final production of print, online, web and other marketing and advertising campaigns and projects. Responsible for maintaining all media kits; creating and submitting insertion orders to vendors; uploading all insertion orders and contracts into company database; working with accounting department to confirm receipt of all invoices; and reconciling invoices when necessary. Research, negotiate and execute advertising placement in a variety of traditional and digital media for HORNE clients; analyze media placement ad results to identify the most cost-effective mix by market; track all media metrics and develop monthly and quarterly reports on media partner performance and applications, job posting performance, landing page visits, monthly traffic and campaign comparisons of users, page views, bounce rates, average session durations, page durations and user demographics; creatively negotiate and place social, sponsored content, programmatic and search ads; track all LinkedIn, Facebook and Twitter fan growth; reconcile media plans and handle invoicing to ensure vendors are paid efficiently; foster partner and vendor relationships; forecast and develop all media strategies; stay current on media trends; and have in-depth knowledge of all media options and job boards and how each supports client marketing objectives.

Administration Manager

• May 2011 - Mar 2014

Provided daily business support and office operations, including business planning and project management, while lending assistance with marketing consulting, website design, social media marketing, direct mail, printing, graphic design, advertising and print production services to an array of businesses, political consultants, political organizations, associations, nonprofits, public affairs firms and advertising agencies. Provided daily business support and office operations, including business planning and project management, while lending assistance with marketing consulting, website design, social media marketing, direct mail, printing, graphic design, advertising and print production services to an array of businesses, political consultants, political organizations, associations, nonprofits, public affairs firms and advertising agencies.

Manager

• Jun 2008 - May 2011

Hired and trained servers and other staff, creating weekly shift schedules designed to maintain adequate staffing and minimize overtime. Effectively managed payroll and timekeeping, including completion of paperwork for new hires and terminations, verifying end-of-shift sales reports and resolving discrepancies. Purchased wine and inventory, updated company website and social media accounts, formatted printed menus. Negotiated and finalized contracts for event and wedding planning, actively participating in ongoing customer service programs to grow sales and build rapport in the community. Supervised deliveries of wine, dry goods and verified quality of meat and produce; wrote checks to purveyors and worked directly with Executive Chef/Owner to develop strategic marketing plans to increase sales and profits while managing costs.