Experience

Ivanhoe Girls' Grammar School

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Marketing and Brand Manager

  • Sep 2022 - Present



Aquinas College

• Australia
• Higher Education
• 1 - 100 Employee

• Communications Manager

  • Apr 2018 - Sep 2022

  Managing the full spectrum of communications and engagement within the College ensures there is never a dull day. The tasks are wide and varied and include: - management and curation of our social media strategy; - hunting and sharing great College stories across our key communication areas; - working with local, Catholic and relevant industry media to profile Aquinas College within the Community; - planning, writing, curating and publishing our internal and external publications; - working with Subject Area Leaders to identify and share great teaching and learning opportunities - support speech and article writing for our Leadership; and - manage pre and post communications for all events. As part of the Marketing and Development team we support and manage all the communication requirements for Events within the College. Show less



SMS eTech

• Australia
• Computer and Network Security
• 1 - 100 Employee

• Marketing & Communications Manager

  • May 2015 - Apr 2018

  A diverse and exciting opportunity to explore and implement marketing and communication strategies, from traditional collateral based marketing to leveraging the latest inbound marketing and digital platforms across B2B - Channel and End User, and B2C. A diverse and exciting opportunity to explore and implement marketing and communication strategies, from traditional collateral based marketing to leveraging the latest inbound marketing and digital platforms across B2B - Channel and End User, and B2C.



Goston AVend (Amanti Coffee)

• Blackburn

• Communication Specialist / Customer Experience Specialist

  • Aug 2013 - May 2015

  A very exciting role as we take the company from strength to strength and explore new opportunities. Goston AVend is an Australian based roaster of coffee using it's own developed and patented roasting technology. Getting to draw once again on my marketing, sales and packaging experience with a great small team who have real passion for our product. So for all the coffee drinkers out there...insist on AMANTI Coffee...the one with the Aroma! A very exciting role as we take the company from strength to strength and explore new opportunities. Goston AVend is an Australian based roaster of coffee using it's own developed and patented roasting technology. Getting to draw once again on my marketing, sales and packaging experience with a great small team who have real passion for our product. So for all the coffee drinkers out there...insist on AMANTI Coffee...the one with the Aroma!



Vascular Health Group

• Richmond & Toorak

• Practice Manager

  • Mar 2013 - Aug 2013



Robyn Stephen & Associates

• Australia
• Wellness and Fitness Services

• Practice Manager

  • Nov 2011 - Dec 2012

  In this role I was responsible for the day to day running of two busy Paediatric Speech Pathology Practices, including the management of 5 Administration staff and 8 Speech Pathologists. My responsibilities were broad and varied, ranging from working with clients to ensure a suitable outcome for any areas of concern; having a thorough knowledge of all programs and activities at the Practice; day to day communication with the team; understanding processes and introducing new processes where required; driving, writing and creating all sales and marketing material; financial and activity reporting for the Leadership team; understanding and working towards the strategic objectives of the Leadership team. Key achievements: • Development and implementation of a new, more efficient “new client process” which has greatly decreased the time from initial client enquiry to assessment in the Practice • Development and implementation of processes to ensure the Practice met Medicare and FaHCSIA compliance and reporting requirements • Managed implementation of new IT suppliers and upgrade to IT software and hardware • Sales and marketing development and key sales driver for School Holiday Programs which increased revenue in a typically low revenue period Show less



AW Stephen & Associates AND Robyn Stephen & Associates

• Practice Development Manager

  • Jun 2009 - Nov 2011

  In this role I was responsible for reviewing, developing and implementing any processes and procedures to improve the day to day and longer term management of the Practice. Key achievements: • Development and implementation of an electronic booking system including change management and training across leadership team and staff • Designed, wrote and managed development of website including understanding target market communication, managing key stakeholders, managing web developer and copywriting • Development, implementation and training on a number of processes to meet Medicare and Government funding requirements including research on compliance • Development and implementation of a number of reporting tools for the Leadership team including understanding sales drivers and Leadership team strategic objectives • Creation and writing of several key pieces of marketing including brochures on programs, general sales material and an overhaul of all brand identity Show less



PwC

• Professional Services
• 700 & Above Employee

• Communications Consultant

  • Jan 2007 - Jun 2009

  In this role I was responsible for working with the Tax Partners and HR team to communicate key messages internally and externally. This included effectively communicating and working with a number of key stake holders, often with very different agendas.Key achievements:• Working with Tax Partner to develop and implement communication plan around significant tax reforms, this included writing copy for major media publications, developing and co-ordinating an internal communication plan across over 2000 tax practitioners, and development of an external communication plan including industry and media events• Writing and developing key communication pieces for bi-annual client conference for over 150 high level tax practitioners including internal and external communication plans• Working with Human Capital team to co-ordinate and implement internal communication plan during a significant retrenchment phase and changes to remuneration. Show less

• Executive Assistant

  • Jan 2005 - Jan 2007



Gentil Eckersley

• Account Manager

  • Aug 2000 - Mar 2004

  Responsible for all stages of the brand creation process including stakeholder management and communication, an understanding of client needs and business, development of strategy, copywriting, creation and production of collateral, supervision of launch into the market. Each new project demanded an intimate knowledge of the client’s business, target audience, and marketing mix. Clients included Goodman Fielder, Lion Nathan, Virgin Mobile, and Johnson & Johnson. Responsible for all stages of the brand creation process including stakeholder management and communication, an understanding of client needs and business, development of strategy, copywriting, creation and production of collateral, supervision of launch into the market. Each new project demanded an intimate knowledge of the client’s business, target audience, and marketing mix. Clients included Goodman Fielder, Lion Nathan, Virgin Mobile, and Johnson & Johnson.



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Assistant

  • Sep 1996 - Jul 1999

  National Consumer Promotion Executive March 1999 to July 1999 Responsible for assisting with the development of tailored tactical promotions with customers including major retailers, distributors and on premise chains. Specific projects included: co-ordination of a major sampling project, entertainment and budget management; co-ordination and implementation of the major summer promotion involving national media including writing radio copy; liaison with respective brand agencies to ensure marketing objectives were being achieved, including budget management and chairing weekly update meetings. Point of Sale Co-ordinator December 1996 to February 1999 Management of POS Warehouse with over £10M of POS including writing and presenting an Invitation to Tender to relocate the POS warehouse, managing the subsequent relocation of the warehouse and implementing an SAP system; management and co-ordination of all POS during the intense promotion of the 1998 Soccer World Cup of which Budweiser was the major sponsor; writing and co-ordinating the implementation of an Operations Manual for the POS Process. Show less