Experience

Alder Hey Children's Charity

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Corporate Fundraising Officer

  • Aug 2019 - Present

  Working with fantastic brands and businesses on a local and national level to raise vital funds for Alder Hey Children’s Hospital, keeping it at the forefront of technical innovation and offering a patient experience that is second to none. Working with fantastic brands and businesses on a local and national level to raise vital funds for Alder Hey Children’s Hospital, keeping it at the forefront of technical innovation and offering a patient experience that is second to none.



Channel 4

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Partnerships Executive

  • Jan 2017 - Oct 2018

  During my time as Partnerships Executive I worked as part of team of 3 people with personal responsibility for managing 6 Advertising Agencies to ensure Channel 4 maximised sales, revenue and relationships.I loved the range of agencies I was responsible for which ranged from small boutique agencies such Electric Glue to some of the largest in the world such as Mediacom. This gave a wide breadth of opportunity with project sizes from £100,000 to £2,000,000.On a daily basis I would engage my partner agencies to understand their upcoming projects and requirements, allowing me to proactively sell advertising solutions to maximise investment.Worked on campaigns such as:• Bose partnership with Formula 1 for 2018 season. Working across 3 time-zones I acted as the central co-ordinator to ensure all parties delivered the end product, arguably one of my best client relationship projects. • Generated over 2,000 competition entries one from singular advertising spot for Universal Theatrical as part of the launch for Fifty Shades Freed film release in January 2018.Generated new sponsorships for Channel 4 with clients such as:• Stihl – 2018 • 3M Command Strips – 2018• Surf – 2018My biggest achievement as a Partnership Executive was delivering a market leading campaign for Pet Plan. This campaign saw me take a product which had previously been unsold in Pets on 4, and match it to an existing Channel 4 advertiser. This was a perfect pairing which no-one else had recognised which saw me bring two brands together and form a now on-going partnership. To date this is now a 3 year contracted relationship with revenue generated of over £1,200,000 for Channel 4. Show less

• Agency Sales Executive

  • Feb 2014 - Jan 2017

  Gained promotion into role.My role comprised day to day portfolio and advertising campaign management across linear TV.I worked as part of a team of 4 with management responsibility of 2 agency sales assistants. Due to my expertise in the role I was responsible for delivering hands on training to agency assistants allowing them to gain further promotion.

• Agency Sales Assistant

  • May 2012 - Feb 2014

  Managing TV advertising campaigns for large media agency. Selling airtime, optimising commercial opportunities to increase company revenue.