Experience

CMS Marketing

• Ireland
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2023 - Present

  Dublin, County Dublin, Ireland



Greencastle Media Group

• Client Director

  • Mar 2021 - Jan 2023

  Dublin Currently working as Client Director at Greencastle Media Group – Ireland’s largest digital media house. • Working directly with brands to manage large-scale, national campaigns and experiential activations across Ireland most loved digital publishing brands – JOE, Lovin and Her. • Responsible for the end to end management of all campaign elements such as video production, podcasts, event management, content creation and social activations, while managing cross-functional teams to… Show more Currently working as Client Director at Greencastle Media Group – Ireland’s largest digital media house. • Working directly with brands to manage large-scale, national campaigns and experiential activations across Ireland most loved digital publishing brands – JOE, Lovin and Her. • Responsible for the end to end management of all campaign elements such as video production, podcasts, event management, content creation and social activations, while managing cross-functional teams to execute an efficient project plan including sales, marketing, production, ad operations and client service. • Senior resource on all campaigns managing a high-performing client service team to define, monitor, and manage key performance indicators to ensure delivery against agreed upon metrics / targets. Experienced manager of senior stakeholder relationships. Show less



JOE.ie

• Ireland
• Online Audio and Video Media
• 1 - 100 Employee

• Client Service Account Director

  • Apr 2019 - Mar 2021

  Dublin • Client Relationship Management: Senior resource on all campaigns managing a high-performing client service team to define, monitor, and manage key performance indicators to ensure delivery against agreed upon metrics / targets, along being a trusted senior advisory to clients including EBS, AIB, Aviva, Bulmers Light, Tayto, McDonald's, Mondelēz International, Musgraves and Bacardi. • Campaign Management: Taking the client solutions sold and making these ideas happen while achieving KPI's… Show more • Client Relationship Management: Senior resource on all campaigns managing a high-performing client service team to define, monitor, and manage key performance indicators to ensure delivery against agreed upon metrics / targets, along being a trusted senior advisory to clients including EBS, AIB, Aviva, Bulmers Light, Tayto, McDonald's, Mondelēz International, Musgraves and Bacardi. • Campaign Management: Taking the client solutions sold and making these ideas happen while achieving KPI's in set timeframes and within budget. • Event Management: Designing, planning and executing both small and large events with attendance numbers ranging from 20 to over 1,000 in many different interest areas from food to parenting to banking. Show less



The Reputations Agency

• Ireland
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager at TRA Brands

  • Feb 2016 - Mar 2019

  Dublin Senior PR Manager at TRA Brands working across KAYAK, Failte Ireland, Bacardi, eir, An Post, PlayStation and Kerry Foods.



Burrell Marketing and Publicity

• Ireland
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Jun 2008 - Feb 2016

  Dublin 2 Main focus is to drive brand awareness and coverage for key clients such as Jameson Irish Whiskey and Proctor & Gamble with specific measurable performance outcomes and deliverables. Act as senior resource for the development and execution of consumer PR campaigns within the organisation including product/brand planning, content creation and social media integration, budgeting and reporting. End to end management of events including leading the planning process, scheduling of activities,… Show more Main focus is to drive brand awareness and coverage for key clients such as Jameson Irish Whiskey and Proctor & Gamble with specific measurable performance outcomes and deliverables. Act as senior resource for the development and execution of consumer PR campaigns within the organisation including product/brand planning, content creation and social media integration, budgeting and reporting. End to end management of events including leading the planning process, scheduling of activities, talent management, supervising press photography and venue branding. Show less



Richmond Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Red Bull Student Brand Manager & Wiings Team Connacht

  • May 2003 - Sep 2006

  Dublin Weekly sales and merchandising drive with on-trade & off-trade accounts, within the surrounding areas of the campuses and around the West of Ireland. Managed a team of four Wiings to identify weekly sampling opportunities and plan tasks to achieve sampling targets and increase awareness. Prepared monthly activity presentations for senior leadership. Event management of Red Bull events such as The Red Bull Air Race and the Red Bull Flugtag with daily samplings, merchandising drives… Show more Weekly sales and merchandising drive with on-trade & off-trade accounts, within the surrounding areas of the campuses and around the West of Ireland. Managed a team of four Wiings to identify weekly sampling opportunities and plan tasks to achieve sampling targets and increase awareness. Prepared monthly activity presentations for senior leadership. Event management of Red Bull events such as The Red Bull Air Race and the Red Bull Flugtag with daily samplings, merchandising drives, media interviews and PR stunts. Promoted new innovations such as Red Bull Sugarfree and the Red Bulletin launch in Ireland. Show less