Rebecca Kaplan
Vice President, Business Development and Impact Strategy at New Theory Ventures- Claim this Profile
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Bio
Experience
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New Theory Ventures
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Vice President, Business Development and Impact Strategy
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Dec 2022 - Present
New York, New York, United States Manages New Theory Ventures deal flow including vetting incoming Seed and Series A investment opportunities, writing investment briefs, and maintaining fund’s management system. Advises portfolio and incubated companies on social impact strategies across sustainability, gender equality, and community engagement. Vets potential impact partners and provides ongoing strategic guidance on programming and initiatives. Leads the fund’s communications strategy and manages the PR agency… Show more Manages New Theory Ventures deal flow including vetting incoming Seed and Series A investment opportunities, writing investment briefs, and maintaining fund’s management system. Advises portfolio and incubated companies on social impact strategies across sustainability, gender equality, and community engagement. Vets potential impact partners and provides ongoing strategic guidance on programming and initiatives. Leads the fund’s communications strategy and manages the PR agency. Led development of founder’s thought leadership strategy and vets speaking engagements/awards submissions. Manages policy and advocacy strategy for incubated brands including serving on business alliance for Farm Bill reauthorization partner; managed brand advocacy consultants. Leads special projects including philanthropy and content initiatives. Built hydroponic farm impact partnership on the South Side of Chicago for incubated beauty brand in portfolio that will grow and distribute 12,000 pounds of fresh nutrient-dense produce per year and serve as an education hub for next generation of urban sustainable farmers.
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Deputy Chief of Staff
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Sep 2021 - Jan 2023
Liaised with the Chief of Staff to manage key relationships for the fund and founder. Drafted internal and external stakeholders communications and presentations. Co-managed fund’s Operations Coordinator to ensure optimization of fund administrative and operations systems. Deployed $3M+ in strategic philanthropic funding to women-led environmental organizations. Assisted with development of award-winning short film series co-directed by AnnaSophia Robb, Jamie Chung… Show more Liaised with the Chief of Staff to manage key relationships for the fund and founder. Drafted internal and external stakeholders communications and presentations. Co-managed fund’s Operations Coordinator to ensure optimization of fund administrative and operations systems. Deployed $3M+ in strategic philanthropic funding to women-led environmental organizations. Assisted with development of award-winning short film series co-directed by AnnaSophia Robb, Jamie Chung, Candice Patton, and Leona Lewis. Worked with production team to repackage films into television series hosted by Liv Lo Golding.
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The Raben Group
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United States
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Government Relations Services
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1 - 100 Employee
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Director, Impact Entertainment
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Oct 2018 - Sep 2021
Greater New York City Area Advised film and television clients on how to utilize storytelling to create policy and cultural change. Developed impact campaigns for films and television series including: Just Mercy: $11M campaign that deployed $3M to community-based organizations and hosted 650 public engagement events and screenings. Partners included NBA, NFL, MLB, Slack, JP Morgan, Meta, Common, and Karlie Kloss. All In: The Fight for Democracy (produced by Stacey Abrams): Deployed $100K to GOTV… Show more Advised film and television clients on how to utilize storytelling to create policy and cultural change. Developed impact campaigns for films and television series including: Just Mercy: $11M campaign that deployed $3M to community-based organizations and hosted 650 public engagement events and screenings. Partners included NBA, NFL, MLB, Slack, JP Morgan, Meta, Common, and Karlie Kloss. All In: The Fight for Democracy (produced by Stacey Abrams): Deployed $100K to GOTV organizations in key battleground states, partnered with 23 national voting organizations to host hundreds of screenings and register 221,000 new voters. Clients included Brie Larson, One Community, Lionsgate, AFI DOCS, STX Entertainment and Taraji P. Henson, Amazon, and Sony Pictures Television. Show less
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Elle Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Strategy Manager
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Aug 2017 - Oct 2018
Greater New York City Area Led strategy development and micro-campaigns, cultivated journalist relationships, and pitching for social impact brands including Cora and Jessica Seinfeld’s Good+ Foundation. Developed messaging for HBO’s The Tale; conducted cast media training sessions with filmmaker Jennifer Fox, Common, Elizabeth Debicki, and Jason Ritter. Advised Justin Baldoni’s Wayfarer Entertainment on Man Enough television series.
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Civic Nation
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Director, It's On Us
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Jul 2016 - Jul 2017
Created strategic long-term fundraising plan for It’s On Us: cultivated 25 new high-level donors; and built two new funding mechanisms (Board of Advisors and College Innovation Program) to ensure sustainable growth. Led programs, digital strategy, partnerships, and special events for Obama/Biden White House initiative focused on ending campus sexual assault and engaging men as active allies. Cultivated 25 new high-level donors; doubled the campaign’s revenue to $600,000; and… Show more Created strategic long-term fundraising plan for It’s On Us: cultivated 25 new high-level donors; and built two new funding mechanisms (Board of Advisors and College Innovation Program) to ensure sustainable growth. Led programs, digital strategy, partnerships, and special events for Obama/Biden White House initiative focused on ending campus sexual assault and engaging men as active allies. Cultivated 25 new high-level donors; doubled the campaign’s revenue to $600,000; and built two new funding mechanisms to ensure sustainable growth including a Board of Advisors. Partnered with indie-pop band AJR to write a charity single (1.2M YouTube views) for the organization which the band performed at the White House. Collaborated with Funny or Die on PSA featuring then Vice President Biden and Adam Devine with 201,000 YouTube views.
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Deputy Director, It's On Us
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Jan 2016 - Jul 2016
In coordination with the White House and Lady Gaga’s team, consulted on “Til It Happens to You” music video and Oscars performance resulting in 37,401 new pledges and 348.67 million social media impressions for the campaign in a single evening. Led campaign’s national advertising and content creation strategy in coordination with design firm, including three national PSAs featuring influencers including Kerry Washington and Jon Hamm.
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Center for American Progress
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United States
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Think Tanks
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200 - 300 Employee
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Partnership Manager, It's On Us
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Jan 2015 - Dec 2015
In coordination with the Ad Council and PVBLIC Foundation, secured over 1.5 billion impressions of donated media for the campaign via partnerships with the NCAA, Pandora Radio, and EA. Developed partnership integrations and amplification initiatives with over 90 partners including Kering Foundation, Major League Baseball, Microsoft, iHeartMedia, and NBC Universal.
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Operations Coordinator
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Feb 2014 - Jan 2015
Washington D.C. Metro Area Grant writing, event development and coordination, and logistics coordination for the Generation Progress team. Served as team lead for the Make Progress National Summit 2014 with 800 young people – speakers included Vice President Joe Biden and Leader Nancy Pelosi; coordinated run of show and vendors.
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Special Assistant to the Executive Director of Generation Progress
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May 2013 - Feb 2014
Washington D.C. Metro Area Staffed Executive Director at events and press interviews; grant proposal and report writing. Assist the generation progress team with policy research, special events, and editorial content.
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The White House
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United States
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Government Administration
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700 & Above Employee
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Associate
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Feb 2013 - May 2013
Washington, DC Served in the Office of Management & Administration vetting intern applications.
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Advance Intern
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Sep 2012 - Dec 2012
Washington, DC Created a new tracking and contact management system for advance associates for the Vice President’s Director of Advance – organized advance associates by specified role experience (lead, site, press), as well as by location of the advance trip Acted as a key member of the Vice President’s advance team for Senator Arlen Specter’s funeral and “Christmas in Washington” – arranged on-site logistics by collaborating with the on-site staff and the Secret Service Liaised between… Show more Created a new tracking and contact management system for advance associates for the Vice President’s Director of Advance – organized advance associates by specified role experience (lead, site, press), as well as by location of the advance trip Acted as a key member of the Vice President’s advance team for Senator Arlen Specter’s funeral and “Christmas in Washington” – arranged on-site logistics by collaborating with the on-site staff and the Secret Service Liaised between various stakeholders involved in the Vice President’s scheduling and travel logistics such as Secret Service, Military Aides, and senior staffers Show less
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NYC Department of Information Technology & Telecommunications
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Policy Planning and Communications Intern
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Jun 2012 - Sep 2012
New York, NY Wrote a program toolkit for NYC STEPS, a computer and workplace training program for survivors of domestic violence – document is currently being used to pilot the program in the Brooklyn Family Justice Center Researched efficacy of outreach initiatives to publicize New York City’s expansion of broadband access to low-income neighborhoods Tracked DoITT’s social media channel analytics using HootSuite – adjusted posting times and content based on analysis to increase followers and… Show more Wrote a program toolkit for NYC STEPS, a computer and workplace training program for survivors of domestic violence – document is currently being used to pilot the program in the Brooklyn Family Justice Center Researched efficacy of outreach initiatives to publicize New York City’s expansion of broadband access to low-income neighborhoods Tracked DoITT’s social media channel analytics using HootSuite – adjusted posting times and content based on analysis to increase followers and public engagement Show less
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Mayor's Fund to Advance New York City
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Intern
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Jun 2011 - Aug 2011
New York, NY Non-profit organization within the NYC Office of the Mayor that works to bridge the gap between the public and private sector by fundraising for various NYC public programs. Current projects include MillionTreesNYC, The Family Justice Center Initiative, and NYCHA Youth Programs. Assisted with the development of the Salad in Schools program and growth of Summer Youth Employment Program by researching similar programs in other cities and adjusting program components based on similar… Show more Non-profit organization within the NYC Office of the Mayor that works to bridge the gap between the public and private sector by fundraising for various NYC public programs. Current projects include MillionTreesNYC, The Family Justice Center Initiative, and NYCHA Youth Programs. Assisted with the development of the Salad in Schools program and growth of Summer Youth Employment Program by researching similar programs in other cities and adjusting program components based on similar programs’ successes and failures Analyzed program success measurements for donor solicitation materials, quarterly newsletters, and the Mayor’s Fund Annual Report Show less
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Intern
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Sep 2010 - Dec 2010
London, United Kingdom Conducted policy research for Barry Sheerman, MP for Huddersfield and former Chairman of the Select Committee for Education Supported expansion of Mr. Sheerman’s carbon monoxide awareness program
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Intern
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May 2010 - Aug 2010
New York, NY Non-profit organization within the Office of the Mayor, which uses private donations to fund public projects throughout New York City. Worked on silent auction for annual gala, designed and wrote publications, assisted with events.
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Settlement Housing Fund
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United States
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Non-profit Organizations
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1 - 100 Employee
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Summer Associate
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May 2009 - Aug 2009
New York, NY Coded applications for government subsidized housing lottery Coordinated mailings and provided data entry support
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East Side Pain Medicine
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United States
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Medical Practices
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1 - 100 Employee
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Office Assistant
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Jun 2008 - Aug 2008
New York, NY Responsibilities included speaking with patients, reorganizing the office filing system, calling insurance companies and general office duties.
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UNA-USA
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Non-profit Organizations
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Intern
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Jun 2007 - Aug 2007
New York, NY Worked in the Model United Nations Department of the NGO. Edited the Model UN curriculum, assisted with preparation for meetings with sponsors, researched in the United Nations' library. Also performed general office duties.
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Office Assistant
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Jun 2006 - Aug 2006
New York, NY Worked with residents of the Section 8 housing building by filing complaints and arranging meetings with building manager.
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Education
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Cornell University
Bachelor of Science, Policy Analysis and Management -
NYC Lab School for Collaborative Studies