Experience

Lemonade Kids

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Founder and Managing Director

  • Aug 2019 - Present

  LEMONADE KIDS is proud to deliver wellbeing, health and fitness programs and workshops for kids and teenagers in Brisbane, Australia. - Standing Strong® Licensee and Instructor - Registered Children's Yoga Teacher - Member of Yoga Alliance Australia International - Certificate in Applied Positive Psychology - Currently studying a Diploma of Counselling Lemonade Kids was created by my motivation to make a difference and give back to the local community. The purpose of Lemonade Kids is to ignite children's potential! In applying principles of positive psychology I offers holistic services in a positive and safe environment to give children the resources for them to grow their confidence, feel empowered, build resilience and to be inspired to be the best version of themselves. Standing Strong is a holistic wellness program for girls aged 5-15 years, incorporating three core components of Strong Body, Strong Mind and Strong Heart. For the last two decades I have loved practising yoga and reaping the benefits both physically and mentally. To teach and pass these benefits onto children in my classes in a fun and engaging way is a delight and an honour. Show less


NXsports
• Australia
• Spectator Sports
• 1 - 100 Employee
• Activation Manager

  • Aug 2019 - Mar 2020


Major League Marketing and Events

• Australia
• Advertising Services

• Events Manager

  • Jul 2015 - Aug 2019

  - Brisbane Hair & Beauty Expo; Modern Woman Expo; Brisbane Fashion Weekend; Vino + Vibes; Lunch for the Lads - Beach Bash; Paul Morgan Charity Lunch; Classic Wallabies; QRC Lunch Responsibilities & skills developed • Development & management of project plans, timelines & budgets. • Creation of event concept & formats. • Research of event feasibility with external stakeholders & target markets. • Negotiation & ongoing management of venue contracts. • Manage working relationships with external operational suppliers & stakeholders. • Produce & oversee event operational run sheets. • Oversee event build & bump out onsite. • Arrange staff requirements onsite including volunteers & paid contractors. • Sales & negotiation of booking contracts (over $1.86 million in exhibitor sales generated in four years across 442 exhibitor contracts) • Coordination of onsite operations manual for exhibitor and event stakeholders. • Development of an online exhibitor portal per event. • Procurement of sponsorship sales & delivery of benefits. • Develop & implement a marketing and digital marketing plan for events.. • Negotiation of advertising & media partners & coordination of schedules. • Brief graphic designer on marketing collateral & advertising requirements. • Set up & ongoing management of online & onsite ticketing requirements. • Develop VIP invites, guest lists, seating plans. • Create, negotiate & liaise with international & nationally recognised speakers. • Book & coordinate entertainment. • Coordinate the set up of interactive feature areas & attendee engagement zones. • Arrange travel & accommodation requirements. • Implement risk assessments and risk management procedures. • Undertake event debriefs with internal and external stakeholders and produce post event reports. • Assist with Government grant proposals and creating event tender proposals. Show less



Brisbane Hair and Beauty Expo

• Australia
• Personal Care Product Manufacturing

• Events Manager

  • Jul 2015 - Aug 2019

  Since 2015 to 2019, the Brisbane Hair & Beauty Expo (BHBE) has more than doubled in size. In 2019, BHBE was hosted on the 28-29 July at Brisbane Convention & Exhibition Centre and attracted just under 7000 attendees, and included over 80 exhibitors. Across two action packed days BHBE is a one-stop-shop for thousands of industry professionals looking to enhance their knowledge and skills in an entertaining and informative environment. BHBE highlights includes: * 80+ Exhibitors * Extended Education Program with over 20 high profile industry presenters * Centre Stage * Deals Direct Stage * The Barbershop * Hair, Barber, Nail , Lash, and Makeup Live Competitions Show less



James Frizelle's Automotive Group

• Australia
• Retail

• Group Marketing Manager

  • Aug 2013 - Jan 2015

  - 27 dealerships across Queensland and New South Wales including the following automotive brands: Audi, Volkswagen, Mazda, Hyundai, Skoda, Isuzu Ute, Isuzu Trucks, Chrysler, Jeep, Dodge, and New Holland. - Manage and communicate with internal and external stakeholders of the marketing department to deliver campaigns with high impact, focusing on lead generation and sales. - Conduct market research based on the demographic, location and brands associated with each dealership. - Develop working relationships with key staff of each manufacturer to ensure company campaigns compliment the National manufacturer campaign (which rotated on a monthly or bi-monthly basis). - Ensure all marketing activity was in line with approved budgets, along with monthly invoice reconciliation. - Responsible for the roll out of the monthly marketing plan delivering above and below the line strategies including but not limited to written press; radio; television; billboards; digital; social media; eDM's; web; POS material; and signage. - In consultation with the Webmaster, oversee the build of a new company website, in addition to nine sub sites. - Coordinate and manage the in house company sign writing department. - Management of company event calendar and deliverables associated with all events to ensure high return on investment. - Responsible for all company sponsorships and their execution of benefits. - Working with multiple promotional venues to increase awareness of product and services. - Liaise with publication editors to leverage news worthy activities. - Oversee the ambassador program, by securing high profile personalities. - Develop customer referral & testimonial program. - In consultation with Webmaster ensure company intranet content is up to date and engaging. - In consultation with IT department assist with upkeep and information of the company's CRM. - Demonstrate accountability with monthly marketing reports and constructive feedback on marketing and event activities. Show less



Netball Queensland

• Australia
• Spectator Sports
• 1 - 100 Employee

• Firebirds Events Officer (Part Time)

  • Apr 2013 - Aug 2013

  KEY EVENTS - Six ANZ Championship home games as part of the Trans Tasman Netball League (TTNL) season and the ANZ Championship Final Series - Mission Queensland Firebirds Celebration Dinner; Fan Day and Season Launch RESPONSIBILITIES & SKILLS DEVELOPED - Negotiate and secure venue access for the ANZ Championship. - Negotiate and market season ticket prices and packages. - Develop and deliver events that optimises the profile and support for the Firebirds brand. - Deliver all facets of the ANZ Championship match day in line with relevant guidelines, policies and game day operations. - Coordinate the logistics and installation of equipment to support the home game match days including but not limited to portable floor, promotional products and signage. - Act as the key liaison with match venues, including venue specification compliance, staff and volunteers. - Act as the key liaison with Netball Australia and the ANZ Championship regarding all game day and season operations. - In consultation with the Firebirds Team Manager coordinate Firebird public appearances and promotional events throughout the season. - Assist the Communications and Event Manager in promoting the Firebirds and Netball Queensland brand and servicing relevant sponsors. Show less



Gold Coast Titans

• Australia
• Spectator Sports
• 1 - 100 Employee

• Operations & Event Manager

  • Oct 2008 - Aug 2013

  KEY EVENTS - 12 Titans National Rugby League (NRL) home games per season & the NRL FInal Series. - Up to 15 annual events including Titans Charity Ball; Season Launch; Titans Awards Night. - Harvey Norman NRL All Stars, Skilled Park - 2010 - 2012 RESPONSIBILITIES & SKILLS DEVELOPED - Detailed day to day operational planning & management of all Key Events. - Follow all NRL operational guidelines & policies in delivering a home rugby league game. - Implement systems & procedures to ensure all elements of a Key Event is organised in advance. I.e. action list, WIP meetings, budget forecast and control, operation and production run sheets, contact list & debrief notes. - Instil trust & respect with all external stakeholders including corporate partners, sponsors, talent agencies, media, venue staff, officials, security, Queensland Police Service, Queensland Ambulance Service, caterers, cleaners, Ticketek & local council. - Direct liaison with Skilled Park & major corporate venues to ensure the successful delivery of all Key Events. - Manage all game day logistics, I.e. master delivery schedule, sponsor precinct zone, on field entertainment & activity, stadium car parking & accreditation distribution, signage, coordination of game day roles for staff & volunteers. - Liaise directly with the Marketing Manager to produce marketing campaigns including radio, television, print media, collateral & online media promotion of Key Events. - Ensure a risk management plan is developed. - Assist with public team appearances, sponsor signings & promotional events. - Assist in identifying sales & sponsorship opportunities & convert into revenue streams for Key Events. - Seek & maximise leveraging opportunities for sponsors & corporate partners. - Create & present annual strategic reports in line with the Gold Coast Titans mission & objectives. - Continue to monitor and report on sporting & event sector trends & activities. Show less


Q Music
• United States
• Entertainment
• 1 - 100 Employee
• BIGSOUND Stage Manager and Venue Liaison; Queensland Music Awards Volunteer

  • 2011 - 2012


Damian Leeding Benefit Lunch

• Event Manager

  • Jul 2011 - Aug 2011

  In 2011 Detective Senior Constable Damian Leeding was tragically killed in the line of duty. I was approached by the Gold Coast Titans on behalf of the former Assistant Commissioner Mr Paul Wilson to provide professional guidance and manage a benefit lunch in the honour of Damian and to raise funds for Queensland Police Legacy and raise awareness for Donate Now. In a matter of weeks I worked extremely closely with Queensland Police Service including Damian's colleagues at Coomera Police Station, Damian's family and Jupiters Hotel & Casino to produce the largest corporate event Jupiters had hosted with over 1100 guests attending the lunch. No doubt this event has been my biggest achievement to date. It was a very challenging event to work on for a number of reasons due to the sensitive nature of the circumstances. I had never worked with, or previously met a number of my colleagues and based on a similar brief of the Titans Charity Ball I produced a benefit lunch, twice the size in seven weeks. - Produce the overall action sheet; run sheet and MC scripts. - Attend weekly WIPS to provide progress reports and feedback on ideas developed. - Assist in negotiating, booking and coordinating logistics of entertainment including MC Karl Stefanovic, comedian Darren Carr, Lee Kernaghan, Queensland Band of Blue, co host Pat Welsh, sporting stars Peter Moody, Laura Getz, Preston Campbell, Craig Lowndes, Wally Lewis and Mick Doohan. - Coordinate fundraising activities including a live stage auction, silent auction and major table raffle. - Liaise and work closely with audio production and theming stakeholders. Show less



Sportstage Events

• Event Manager

  • Sep 2005 - Nov 2008

  KEY EVENTS - Triple Eight Engineering V8 media launches and on track VIP suites – 2007, 2008, 2011, 2014, 2015, 2016 Venues include: Bennelong Lawn Sydney Opera House and Dockside Pavilion Darling Harbour - Jessica Watson return to Sydney Opera House – 2010 - Australian Beach Volleyball Tour (Network TEN) - 2005 - 2008 - Vodafone Grand Prix Launch - 2006, 2008 - Jetstar Titans Shopping Centre Fan Zones and home game activations - 2007, 2008 - Panasonic Fanatic Beijing Olympics competition - 2008 - Vodafone Summerfieldayze Chill Out Lounge - 2008 RESPONSIBILITIES & SKILLS DEVELOPED - Manage multiple world class sporting events and brand activations Australia wide. - Oversee the order and coordination of equipment and inventory including marquees, grandstands, fencing, PA/AV, stages, freight movements, site maps, signage and uniforms. - Coordinate event suppliers such as caterers, electrician, PA/AV technician, security, event paramedics, volunteers, work crew and entertainment talent. - Supervise bump in and bump out in consultation with local council, clients and stakeholders. - Coordinate all elements of VIP functions from invites, guest lists, catering menus, entertainment and run sheets. - Assist with creation of marketing campaigns and collateral for Key Events. - Implement risk assessments and risk management procedures. - Complete approvals for local council, authorities at various venues across five different states. - Manage signage process from artwork, print and presentation. - Service and develop a positive relationship with event sponsors. - Develop sponsorship proposals. - Book and coordinate travel arrangements for staff. - Event budget control. Show less



Events Queensland Gold Coast

• Event Liaison Officer

  • Jul 2004 - Sep 2005

  KEY EVENTS - Gold Coast Marathon - 2004, 2005 - Pan Pacific Masters Games - 2004 RESPONSIBILITIES & SKILLS DEVELOPED - Assist with the planning of stage presentations and overseeing the stage run sheet during the event. - Data entry of registration forms for Key Events. - Assist with onsite registrations process. - Responsible for balancing entries to payments received. Participants for the Marathon and Masters Games exceeded 12,000 entries per event. - Responsible for following up and liaising with participants with incomplete registration forms, payments and refunds requests. Show less



NSW North Coast Sport & Recreation Department

• Regional Development Officer

  • 2003 - 2004

  - Update the regional company database. - Develop collateral and promote the Department's Older Adult program. - Organise and manage the Department's annual fitness instructor's course with an increase of participants from previous years. - Update the regional company database. - Develop collateral and promote the Department's Older Adult program. - Organise and manage the Department's annual fitness instructor's course with an increase of participants from previous years.