Paid Media Director

• Jan 2022 - Present

Paid Media Manager

• Oct 2020 - Jan 2022

Managing the Paid Media Team

Digital Marketing Executive

• Feb 2019 - Oct 2020

Paid Social - Running advertising campaigns on Facebook, Instagram, Twitter & Linkedin - Managing and optimising large budgets on the daily - A/B testing ads and audiences - Audience creation and segmentation - Ability to analyse results and report back to the client - Finding opportunities for growth such as ManyChat chatbots PPC - Running multiple client accounts & budgets - Creation & optimisation of search, shopping and display campaigns -… Show more Paid Social - Running advertising campaigns on Facebook, Instagram, Twitter & Linkedin - Managing and optimising large budgets on the daily - A/B testing ads and audiences - Audience creation and segmentation - Ability to analyse results and report back to the client - Finding opportunities for growth such as ManyChat chatbots PPC - Running multiple client accounts & budgets - Creation & optimisation of search, shopping and display campaigns - Experience using both Google Ads and Bing Ads - A/B testing ads and bid strategy - Negative keyword optimisation - Monthly management and daily checks of all accounts - Data analysis including the usage of data studio dashboards

Marketing Director

• Sep 2018 - May 2019

As part of my final year business project, myself along with 6 others have created a customisable sports bra's with built in utility features such as a phone pocket; encouraging women to participate in sport. As marketing director, it is my responsibility to create a marketing plan, including identifying a gap in the market, creating objectives and identifying our ideal consumer. As well as this i will be creating a communication strategy which will include affiliate marketing… Show more As part of my final year business project, myself along with 6 others have created a customisable sports bra's with built in utility features such as a phone pocket; encouraging women to participate in sport. As marketing director, it is my responsibility to create a marketing plan, including identifying a gap in the market, creating objectives and identifying our ideal consumer. As well as this i will be creating a communication strategy which will include affiliate marketing, social media and a launch party. Other strategies used will be SEO to increase our organic search results as well as PPC to maximise our visibility. Show less As part of my final year business project, myself along with 6 others have created a customisable sports bra's with built in utility features such as a phone pocket; encouraging women to participate in sport. As marketing director, it is my responsibility to create a marketing plan, including identifying a gap in the market, creating objectives and identifying our ideal consumer. As well as this i will be creating a communication strategy which will include affiliate marketing… Show more As part of my final year business project, myself along with 6 others have created a customisable sports bra's with built in utility features such as a phone pocket; encouraging women to participate in sport. As marketing director, it is my responsibility to create a marketing plan, including identifying a gap in the market, creating objectives and identifying our ideal consumer. As well as this i will be creating a communication strategy which will include affiliate marketing, social media and a launch party. Other strategies used will be SEO to increase our organic search results as well as PPC to maximise our visibility. Show less

Social Media Assistant

• Jun 2018 - Aug 2018

- Created and implemented how to effectively use my social media strategy - Came up with new and innovative ideas for social media content by liaising with other companies to co create and then tracking the response using google analytics such as ROI - In charge of updating the website on square space and increase visibility on organic google searches - Client Liaising - Checking in on clients to make sure they are following their plans - Increased social media… Show more - Created and implemented how to effectively use my social media strategy - Came up with new and innovative ideas for social media content by liaising with other companies to co create and then tracking the response using google analytics such as ROI - In charge of updating the website on square space and increase visibility on organic google searches - Client Liaising - Checking in on clients to make sure they are following their plans - Increased social media engagement by 17% in my first month and 31% the second month - Given responsibility to run my own campaigns such as my Eco- Glitter segment over the August bank holiday weekend Show less - Created and implemented how to effectively use my social media strategy - Came up with new and innovative ideas for social media content by liaising with other companies to co create and then tracking the response using google analytics such as ROI - In charge of updating the website on square space and increase visibility on organic google searches - Client Liaising - Checking in on clients to make sure they are following their plans - Increased social media… Show more - Created and implemented how to effectively use my social media strategy - Came up with new and innovative ideas for social media content by liaising with other companies to co create and then tracking the response using google analytics such as ROI - In charge of updating the website on square space and increase visibility on organic google searches - Client Liaising - Checking in on clients to make sure they are following their plans - Increased social media engagement by 17% in my first month and 31% the second month - Given responsibility to run my own campaigns such as my Eco- Glitter segment over the August bank holiday weekend Show less

Marketing Assistant

• Apr 2018 - May 2018

- Helped on photoshoots as well as taking new product shots - In charge of social media accounts and created innovative social media content to grow the following - Helped come up with future marketing ideas and the company's vision The CEO Eric won young entrepreneur of the year at the Oldham Business awards 2018 and I was featured in the short promotional video of the company - Helped on photoshoots as well as taking new product shots - In charge of social media accounts and created innovative social media content to grow the following - Helped come up with future marketing ideas and the company's vision The CEO Eric won young entrepreneur of the year at the Oldham Business awards 2018 and I was featured in the short promotional video of the company

Paid Social Assistant

• Oct 2017 - Nov 2017

A creative, marketing focused role where I was responsible for content creation on their Instagram using Photoshop and Hootsuite. I wrote engaging product descriptions using key words found by SEO mangers to increase organic search results. Other responsibilities include assisting with photoshoots, assisting in the creation of Facebook ads and helping contact potential influencers to work with the brand. A creative, marketing focused role where I was responsible for content creation on their Instagram using Photoshop and Hootsuite. I wrote engaging product descriptions using key words found by SEO mangers to increase organic search results. Other responsibilities include assisting with photoshoots, assisting in the creation of Facebook ads and helping contact potential influencers to work with the brand.

Digital marketing intern

• Jul 2017 - Aug 2017

- Completed competitor reports to allow the company to benchmark themselves in terms of social media and digital media. - Posted on all social media and tracked analytics - learnt the Importance of affiliate marketing and helped organise and attend PR events and press packages - Completed competitor reports to allow the company to benchmark themselves in terms of social media and digital media. - Posted on all social media and tracked analytics - learnt the Importance of affiliate marketing and helped organise and attend PR events and press packages