Rebecca Guerra (She/Her)

Director of Integrated Production at FPO Marketing & Advertising
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Contact Information
Location
San Antonio, Texas, États-Unis, US
Languages
  • English Bilingue ou langue natale
  • Spanish Bilingue ou langue natale

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Membre LinkedIn

Rebecca was such a complete joy to work with, during my time at Lopez Negrete. Rebecca exhibited such a strong sense of humility, patience, kindness and very solid knowledge base. She taught me all things Production, from the pre-production phase, all the way through Post. She was well-rounded on the finance end and was even open to getting an even more in-depth understanding, of Business Affairs. I welcome the day, I can work alongside Rebecca. She will be an asset to any Agency/Organization/Brand, fortunate enough to employ her.

Maria Claudia Alarcon

Rebecca is one of the most seasoned producers I have worked with. Having produced in the US, Spain, Mexico and other Latin American countries, Rebecca has acquired vast experience that allows her to be one of the most resourceful problem solvers in our industry. Within the production department at López Negrete, not only did she collaborate as a senior producer, she also helped mentor and train junior producers and she coached broadcast producers when they had all kinds of challenges ranging from budget to talent to super tight timelines. Rebecca is also an extremely hardworking person, she thrives to deliver the best possible quality at the best cost and makes production super efficient. Her thoroughness to follow through extends to other departments guiding new team- members through the process and always following up for timely decisions and deliveries. I am happy to recommend Rebecca to any organization and for any role she may pursue within the film, video and advertising industries.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Integrated Production
      • janv. 2019 - - aujourd’hui

      Spearhead Whataburger's General Market and Hispanic social media and digital monthly productions including video/photo shoots and handle food styling. Lead Whataburger Hispanic broadcast productions and collaborate in the creative development and editorial process. Coordinate and execute photo shoots for Whataburger's Retail division. Production management for other accounts such as Blue Bell, Synchrony Financial and Armed Forces Entertainment.

    • Advertising/Production Consultant
      • sept. 2016 - - aujourd’hui

      Managed new 2018 Whataburger Grocery total market in-store campaign and supported in strategic planning to drive sales volume in retailers from Arizona to Florida.Spearheaded 2017 Whataburger production budget planning and bidding for eight day, documentary style Pride campaign TV shoot featuring real team members and customers while stores remained open for business. Post produced 21 new TV spots by initiative as well as radio and digital campaign assets.

    • Australia
    • Media Production
    • Production Consultant
      • janv. 2011 - - aujourd’hui

      Independent production consulting. Client's include: FPO Marketing, Security Services Federal Credit Union. Independent production consulting. Client's include: FPO Marketing, Security Services Federal Credit Union.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Broadcast Producer
      • sept. 2013 - août 2016

      Handled large scale, fully integrated broadcast, photography and digital productions for Walmart, Bank of America, Samsung and Verizon accounts. Handled large scale, fully integrated broadcast, photography and digital productions for Walmart, Bank of America, Samsung and Verizon accounts.

    • Executive Producer
      • mai 2011 - sept. 2013

      Managed all the production efforts for Whataburger's new, unscripted, documentary style TV, radio and digital campaign for the U.S. Hispanic market. Managed all the production efforts for Whataburger's new, unscripted, documentary style TV, radio and digital campaign for the U.S. Hispanic market.

    • United States
    • IT Services and IT Consulting
    • Senior Broadcast Producer
      • juil. 2004 - oct. 2010

      Established strong client working relationships and produced numerous English and Spanish language TV and radio spots for accounts such as General Mills, Payless Shoe Source, Proctor & Gamble-(Bounty, Charmin and Always) Western Union, Coors Light, Continental Airlines, Astra Zeneca, and the NBA.General Mills brands included: Yoplait Yogurts, Pillsbury Cinnamon Rolls, Toaster Strudel, Totino's, Honey Nut Cheerios and Yoplait Delights. Established strong client working relationships and produced numerous English and Spanish language TV and radio spots for accounts such as General Mills, Payless Shoe Source, Proctor & Gamble-(Bounty, Charmin and Always) Western Union, Coors Light, Continental Airlines, Astra Zeneca, and the NBA.General Mills brands included: Yoplait Yogurts, Pillsbury Cinnamon Rolls, Toaster Strudel, Totino's, Honey Nut Cheerios and Yoplait Delights.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Broadcast Producer
      • mars 2002 - janv. 2004

      Managed $1MM budgets for the production of multiple spot campaigns for Six Flags and LeapFrog International, General market, and U.S. Hispanic markets. Managed $1MM budgets for the production of multiple spot campaigns for Six Flags and LeapFrog International, General market, and U.S. Hispanic markets.

    • Account Supervisor & Broadcast Producer
      • janv. 1995 - nov. 2000

      Handled account service and production responsibilities for various Quaker Oats brands: Gatorade, Snapple, Quaker Instant Oatmeal, Cap'n Crunch, Aunt Jemima, Chewy Granola Bars, and Life Cereals. Handled account service and production responsibilities for various Quaker Oats brands: Gatorade, Snapple, Quaker Instant Oatmeal, Cap'n Crunch, Aunt Jemima, Chewy Granola Bars, and Life Cereals.

Education

  • The University of Texas at Austin
    Bachelor of Science
    -

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