Rebecca Greenberg
Senior Business Insights Analyst at CMI Media Group- Claim this Profile
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Bio
Credentials
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Data Visualization: Storytelling
LinkedInAug, 2022- Nov, 2024 -
Personal Trainer
American Council on Exercise (ACE Fitness)Mar, 2017- Nov, 2024 -
Insanity Live Instructor
BeachbodySep, 2016- Nov, 2024
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Senior Business Insights Analyst
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Apr 2023 - Present
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Business Insights Analyst
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Jan 2021 - Mar 2023
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Automatiq
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Pricing Analyst
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May 2019 - May 2020
At Broker Genius I efficiently sold inventory for clients valued over $1 million and contributed to a 7% revenue growth year over year. I conducted frequent phone conversations with clients to update on strategy implementation, market performance and adjustments needed, while also developing and strengthening client relationships. I also analyzed sales data and compiled data visualizations daily to make meaningful strategy decisions and maximize pricing performance which led to an average outperformance rate of 10% against the market. Show less
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Avis Budget Group
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United States
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Travel Arrangements
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700 & Above Employee
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Pricing Analyst
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Jan 2018 - May 2019
At Avis Budget Group I analyzed key performance metrics and interpreted business results to manipulate and manage data for pricing decisions. I produced and distributed analyses daily. I used Excel and Tableau to consistently develop, monitor and implement pricing to balance volume and price, maximize revenue and respond to regional and local fleet needs based on supply and demand. I also collaborated with and communicated out to fleet managers and field operators to make informed pricing decisions and supported their knowledge of the pricing environment with ad hoc reporting. Show less
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Kosher.com
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Technology, Information and Internet
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1 - 100 Employee
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Data Analyst
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Jan 2017 - Jan 2018
At Kosher.com I utilized Google Analytics to analyze traffic flow to diagnose key issues regarding the website composition, which has led to a 15% increase in sessions. I computed ROI Reports to determine best advertising strategies. I attended weekly brainstorming sessions for ideas on boosting digital and social media strategy. I created weekly newsletters on Mailchimp which reach over 8,000 people. At Kosher.com I utilized Google Analytics to analyze traffic flow to diagnose key issues regarding the website composition, which has led to a 15% increase in sessions. I computed ROI Reports to determine best advertising strategies. I attended weekly brainstorming sessions for ideas on boosting digital and social media strategy. I created weekly newsletters on Mailchimp which reach over 8,000 people.
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Marsh McLennan
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United States
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Financial Services
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700 & Above Employee
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TA/Data Analytics Intern
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Jun 2017 - Aug 2017
At Marsh and McLennan I developed and presented an Excel dashboard for global leadership that automatically analyzes diversity metrics in recruitment to identify challenges and opportunities in targeted segments. In addition, I analyzed 2 years of data from Taleo to present insights to talent acquisition leadership in the process of a complex organizational change in the ASEAN region. I also redesigned the global SharePoint-based team site to deliver an intuitive file structure for critical documents leveraged by a team of over 200 colleagues. Show less
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Energex Inc
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New York City
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Sales And Marketing Intern
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Feb 2016 - Sep 2016
At Energex I generated sales through outbound calling, cleaning up dark data in CRM, and conducting internet research. I then assisted in proposal preparation. Additionally I collaborated with V.P. of Operations to develop the company’s infrastructure. Through it all, I authored and compiled a sales handbook for future trainees. At Energex I generated sales through outbound calling, cleaning up dark data in CRM, and conducting internet research. I then assisted in proposal preparation. Additionally I collaborated with V.P. of Operations to develop the company’s infrastructure. Through it all, I authored and compiled a sales handbook for future trainees.
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Education
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Touro College
Marketing and Management, Data Analytics